Cavit Retail Sell Sheet

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Name: Cavit Retail Sell Sheet

Original Filename: Cavit_Fact_Sheet_Retail.pdf

Category: Sell Sheets

File Size: 505.2 KB

Uploaded: December 11, 2025 at 6:38 PM

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Wine Information

Summary of Cavit's brand messaging: Cavit positions itself as America’s #1 Italian wine brand, highlighting Pinot Grigio as a leading varietal and listing multiple bottle sizes (1.5L, 750mL, 187mL) and a 1.5L Rosé option. The material references SRP ranges and brand adjacencies in the retail context.

Cavit Pinot Grigio

Company: Cavit

Region: Northern Italy

Country: Italy

Description:

Cavit Wine Collection; America's #1 Italian wine brand; Pinot Grigio is a flagship offering; Cavit pioneered Pinot Grigio popularity in the US.

Available Sizes:

1.5 L 750 mL 187 mL

Cavit Rosé

Company: Cavit

Region: Northern Italy

Country: Italy

Description:

Rosé offering listed in Cavit's brand priorities with packaging including 1.5L.

Available Sizes:

1.5 L

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Cavit I L A T E R America’s Original Is Still Its Favorite* Combine 50+ years of expertise, the dramatic landscape and terroir of northern Italy, and a profound enjoyment of the good things in life — the result? The Cavit Wine Collection — America’s #1 Italian wine. Cavit swept onto the radar of American wine lovers in the 1970s as a pioneer of a then little-known white wine called Pinot Grigio. Cavit earned the brand its well-deserved title of America’s #1 Italian Pinot Grigio. BRAND-SELLING FACTS 1. Cavit is America’s #1 Italian Wine Brand 2. Cavit Pinot Grigio is the Top-Performing Popular Pinot Grigio with the #1 ROS 1 3. The Pinot Grigio Category is strong: +1.6% $ sales % Chg vs. YA 2 BRAND BENEFITS TO ACCOUNTS Lean in to one of America’s favorite brands with a high ROS that easily cross merchandises with Italian food products, meats, seafood, and chocolates SHELF EXECUTION STANDARDS BRAND PRIORITIES Priority Focus Pinot Grigio 1.5L Pinot Grigio 750mL Additional Key Pinot Noir 1.5mL Pinot Noir 750mL Pinot Grigio 187mL Cloud 90 750mL Rosé 1.5L SRP $11.99-$15.99 $9.99-$11.99 SRP $11.99-$15.99 $9.99-$11.99 $9.99 $9.99-$11.99 $11.99-$15.99 SCAN TO EXPLORE FURTHER WINERY PBI Shelf Adjacencies: Woodbridge Chardonnay/ Ecco Domani Pinot Grigio ) i . % 8 0 + e n W e t i h W L T T ( . 2 ) O L U M S U l a t o T 4 2 / 0 1 / 1 1 e / w 2 5 a n a c r i C ( . 1 7 7 9 1 n i i o g i r G i t o n P t s r fi S U e h t d e t r o p m i t i v a C * L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 ©

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