Trimbach Retail Sell Sheet

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Name: Trimbach Retail Sell Sheet

Original Filename: Trimbach_Fact_Sheet_Retail.pdf

Category: Sell Sheets

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Uploaded: December 11, 2025 at 6:38 PM

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Wine Information

Summary of Trimbach brand and three SKUs (Classic Riesling, Pinot Blanc, Pinot Gris Reserve) with SRP pricing and brand context in Alsace, France.

Trimbach Classic Riesling

Company: Trimbach

Region: Alsace

Appellation: Alsace

Country: France

Description:

Classic Riesling from Trimbach, a hallmark Alsace wine. Part of the Trimbach Classics tier; style is structured, dry, balanced and long-lived, reflecting the house style.

Trimbach Pinot Blanc

Company: Trimbach

Region: Alsace

Appellation: Alsace

Country: France

Description:

Pinot Blanc from Trimbach; listed among additional key SKUs. White table wine from Alsace.

Trimbach Pinot Gris Reserve

Company: Trimbach

Region: Alsace

Appellation: Alsace

Country: France

Description:

Pinot Gris Reserve from Trimbach; part of the Pinot Gris line, in Alsace, France.

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Trimbach L I A T E R Defining Fine Wine in Alsace, France Since 1626, the Trimbach family have been a global reference point for fine Alsace wine, riesling in particular. Today, with the 13th generation at the helm, they craft superb wines across five tiers — from the accessible Classics to the super-premium Grands Crus Collections. Each embodies the celebrated Trimbach style: structured, long-lived, fruit-driven, dry, elegant, and (above all) balanced. BRAND-SELLING FACTS 1. Though their production is small, Trimbach has been the #1 Alsace producer (cases sold) in the U.S. since 1978. 2. In 1972, Trimbach eradicated all chemical use from the vineyard. They were also Certified HVE-3 Organic in 2023. 3. #1 in $20+ premium Total Riesling Category ** BRAND BENEFITS TO ACCOUNTS With its iconic yellow label, Trimbach is a brand consumers reach for time and again; they’ve also earned 91+ point scores on all vintages. W A T INE ADVOC E91POINTS FEBRUA RY 2025 BRAND PRIORITIES SHELF EXECUTION STANDARDS Priority Focus Trimbach Classic Riesling Additional Key SKUs Trimbach Pinot Blanc Trimbach Pinot Gris Reserve SRP $29.99 SRP $24.99 $36.99 * * SCAN TO EXPLORE FURTHER DEPUIS 1 6 2 6 WINERY PBI Shelf Adjacencies: *Trimbach quality is largely above several Alsace producers including Pierre Sparr, Hugel, and Willm; however, we do need to be aware they are part of the Alsace set and are significant in Nielsen data. 5 2 / 3 1 / 4 e / w 2 5 L , v n o C + t e l t u O i t l u M S U l a t o T a n a c r i C * * L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 ©

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