Bertani_BrandToolkit_FY27Nov-Dec.pptx

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Bertani_BrandToolkit_FY27Nov-Dec.pptx

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Name: Bertani_BrandToolkit_FY27Nov-Dec.pptx
Filename: Bertani_BrandToolkit_FY27Nov-Dec.pptx
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Uploaded: August 07, 2026 at 7:18 PM
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Brand toolkit for Bertani wines (FY27) presenting commercial strategy and marketing assets that leverage the estate's legacy, deepest European library, and prestige Amarone credentials (including the 2015 James Suckling 100‑point score). It outlines FY27 priorities—expand Amarone Classico leadership, grow the Valpantena range, and build BTG and heritage/on‑premise programs—plus thematic promotions, vertical tastings, POS materials, and trade/consumer event guidance.

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<!-- Slide number: 1 --> fy27 Bertani brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> COMMERCIAL STRATEGY Bertani — Pitch on a Page LEGACY LIBRARY & CRU OWNERSHIP PRESTIGE The Grandfather of Amarone The Deepest Library in Europe 100 Points. #1 Amarone. Michelin-Approved. Independent critics, retailers, and the country’s top restaurants agree: Bertani Amarone is the benchmark. The 2015 Amarone Classico earned 100 points and #1 Wine of the Year from James Suckling — the highest score ever awarded to an Amarone. 100 pts & #1 Wine of the Year — James Suckling #1 Amarone $125+ at retail (Circana); #1 on $150+ restaurant lists (SommAI) Placements across top Michelin-starred, prestige on-premise accounts Founded in 1857 by brothers Gaetano and Giovan Battista Bertani, the estate produced the first modern-style dry Amarone in 1958 — a style it pioneered and still defines 65+ years later. No other brand carries this legacy. 1857 — Estate founded in Grezzana, Veneto 1958 — First modern dry Amarone vintage 65+ years defining the category Natural appassimento on cane mats with no climate control, then held 10-Year aging. 45 commercially available vintages dating to the 1950s and 200,000 bottles in cellar storage make Bertani’s library the deepest in Europe. The winery is further anchored by the Valpantena, the only officially recognized cru subzone in Valpolicella, where Bertani has been the defining producer since 1857. 45 vintages / 200,000 bottles in cellar Bertani ON vertical (1967/1975/2005) — a once-in-a-generation tasting Sole defining producer of the Valpantena cru ![A pair of hands carefully cradles a long, dust-encrusted wine bottle in a dimly lit cellar, the textured surface and patina of age rendered in stark black-and-white. The shallow depth of field throws a neat grid of blurred bottles into the background, creating a soft bokeh that contrasts with the sharp, tactile detail of the bottle in the foreground. Low, directional light sculpts the curves and imperfections of the glass, evoking quiet reverence for time, tradition and the slow art of cellaring.](Picture8.jpg) ![Warm, intimate wine-tasting moment: two hands raise glasses of deep ruby Amarone, their silhouettes softened by candlelike light and a spray of dried flowers. Centered on the table is a vintage bottle labeled “Bertani” with a visible “1975” neck tag, next to a cork, a carafe of water and scattered reflections that catch the mood — slow conversation, careful sips, and the quiet ritual of savoring an old wine. Immagine che contiene bottiglia, persona, bevanda, Viso umano Il contenuto generato dall'IA potrebbe non essere corretto.](Immagine3.jpg) ![A top-down, black-and-white study of dozens of dusty wine bottles stacked horizontally with their necks facing outward, forming a hypnotic grid of circular mouths and dark interiors. The tight composition emphasizes texture and repetition — pitted glass, cobwebs and layers of sediment catch the light, while deep shadows between the bottles give the image a quiet, timeworn mood, suggesting a long‑forgotten cellar where years of aging and history have settled on every surface.](Picture10.jpg) ![Bold, modern logo reading "BERTANI" in all-caps white sans-serif letters, set at a diagonal tilt inside a black rectangular badge with a thin red inner border and a subtle inner margin. The text is slightly inset with a dark outline/drop shadow that gives a modest three-dimensional effect; the badge is rotated clockwise on a transparent background, creating a dynamic, high-contrast brand mark suitable for packaging, signage, or merchandise.](Picture2.jpg) Source: Circana Total US MULO + Conv + Liq, 52 weeks ending 5/10/26 ### Notes: <!-- Slide number: 3 --> COMMERCIAL STRATEGY FY27 Commercial Priorities 01 02 03 Expand Amarone Classico Leadership Build BTG Footprint: Velante + Heritage Programs Grow the Valpantena Range in Inde on & off Premise Amarone Valpantena ($79.99 SRP): position as “Prestige, poured often” offers Classico-quality cru wine at an accessible Amarone price point, taking direct share at the $65–$80 tier Premiumization trends lend favor to taking share across the category’s range of price points Valpolicella Ripasso Valpantena ($29.99): build BTB programs & drive retail placements with multi case stack deals Valpolicella Valpantena ($22.99): build BTG footprint as the Italian Pinot Noir alternative; approachable, story-driven targeting key accounts that seek out chillable reds "Chilled red wine trend" search: +20% - Google Summergeist June 2026 Valpantena is the ONLY recognized cru in Valpolicella, Bertani offers exclusivity at every price point Protect #1 position at retail ($150+) and #1 on restaurant lists ($150+) - these are non-negotiable retention points. Bertani’s Michelin-starred and prestige restaurant placements are an entry point; leverage this credibility to expand the shelf set and introduce the full portfolio Multi-price-point opportunity: every prestige placement is a gateway to Catullo Ripasso, the Valpantena line, and Soave listings alongside the flagship Grow brand recognition beyond the core SKU Use 2015 vintage (100 pts, JS #1 Top 100) as the primary door-opener with buyers and sommeliers Drive 1.5L and 3L formats and library vertical packs (2012/2013/2015) in key luxury accounts Aggressive / pulsated DA support funds the Velante, Valpantena, and Soave pours to win the entry placement. Once secured, use the account relationship to move toward a heritage BTL feature or reserve-list placement Prioritize accounts built for a ladder, not a single SKU: steakhouses, upscale Italian concepts, hotel F&B, and wine-bar-forward programs that already run a tiered “good-better-best” Italian selection. Soave story-sell: if you love Chablis, you’ll love Sereole mineral, lean, single-vineyard Circana #1 Amarone $125+ | SommAI #1 Amarone $150+ on wine lists | 100 pts James Suckling 2024 Valpantena = Valpolicella’s only officially recognized cru subzone — no competitor can claim this Storytelling is the key here. When sampled, the wines shine. With Bertani it’s all about leveraging that already open door. ![A bold, modern brand mark: the word "BERTANI" set in all-caps white sans‑serif lettering with a subtle black outline/drop shadow, centered inside a horizontal black rectangular panel framed by a thin red inner border. The entire badge is rotated slightly on the diagonal, giving a dynamic, stamped look against the dark background. High-contrast colors and clean geometry convey a strong, minimalist identity suited for packaging, signage, or logo use.](Picture2.jpg) Source: (Google Summergeist Trends Report, via The Drinks Business, June 26, 2026): ### Notes: <!-- Slide number: 4 --> ![A quiet, monochrome moment: a man’s profile and hands, partially obscured by an iron gate, reach into a dim wine cellar to cradle a dust‑coated bottle. Rows of horizontally stacked bottles fade into shadow beneath chalked markings (one reading “1973”) and a worn shelf number, the soft side light accentuating the ritual care and slow passage of time in an old vintage cellar. Immagine che contiene bianco e nero, ferro, strada, monocromatico Il contenuto generato dall'IA potrebbe non essere corretto.](Immagine9.jpg) ![A bold, slanted rectangular badge bearing the name “BERTANI” in thick, white, uppercase sans‑serif letters centered on a deep black field; the black rectangle is outlined by a thin red inner border and a narrow outer black frame, giving the logo a stamped, high‑contrast appearance against the light background.](Picture2.jpg) THEMATIC PROMOTIONS ### Notes: <!-- Slide number: 5 --> BERTANI Cru Night: Exploring the Valpantena ![Triptych advertisement for Bertani Valpolicella wines set in a warm, intimate wine‑bar scene. Left panel, titled “By the Glass,” shows a bottle of Bertani Valpolicella beside a half‑filled red glass on a wooden table, evoking an easy sipper to enjoy by itself or with light bites. Center panel, headed “The Food‑Foward Wine,” features a bottle of Bertani Valpolicella Ripasso surrounded by a rustic charcuterie board — slices of salami, cubes of aged cheese, crostini topped with savory pâté, marinated olives and skewered mozzarella & cherry tomatoes — suggesting versatile pairing with antipasti. Right panel, reading “Buon Appetito!,” presents a bottle of Bertani Amarone della Valpolicella behind a generous plate of ribbon pasta in a rich, slow‑braised meat ragu, finished with grated cheese and parsley, highlighting a bold match for hearty pasta and braises. Soft ambient lighting, multiple empty wine glasses in the background and small QR codes at the bottom of each panel complete the polished, restaurant‑ready presentation.](Picture29.jpg) THE OCCASION: The recurring discovery tasting evening — a standing monthly date night for guests who already order tasting menus. WHO IT'S FOR: Italophile foodies and curious travelers who want a guided, course-by-course wine journey. WHY THE ACCOUNT NEEDS THIS THE PITCH TO THE GUEST Converts one bottle split into four incremental glass pours across a single tasting menu, and a recurring calendar program gives guests a standing reason to return monthly. QR-linked winemaker notes mean minimal staff training lift. “Let us take you through Valpantena, the only single cru of Valpolicella — one glass per course, each one built for what's on your plate.” FEATURED WINES BTG Valpolicella → Ripasso (starters) → Valpantena (entrée) → Recioto (dessert) SUPPORT MATERIALS Table tents / menu inserts, QR coasters linking to winemaker notes. ### Notes: <!-- Slide number: 6 --> BERTANI ![An intimate, old‑world dining tableau: a perfectly seared filet mignon topped with a melting herb compound butter, glazed with jus and paired with roasted baby potatoes and charred asparagus on a gold‑rimmed plate; nearby sits a molded crab salad garnished with dill and a lemon wedge, and an ornate crystal shrimp cocktail arranged around a bowl of tangy sauce on a lace doily. Three wine glasses — two pale gold whites and a deep ruby red — stand beside a bottle of Bertani Amarone, while gleaming gold flatware, a crisp linen napkin and a slowly smoldering cigar in a small box complete the luxurious, softly lit setting.](Picture17.jpg) A Cut Above THE OCCASION: The three-course steakhouse prix-fixe — guests booking the full tasting experience for a celebration, not just ordering a la carte. WHO IT'S FOR: Indulgent special-occasion diners who want a guided, multi-course wine journey built around classic steakhouse fare. WHY THE ACCOUNT NEEDS THIS THE PITCH TO THE GUEST Packages an existing three-course steakhouse menu into a fixed, pre-built wine pairing — lifting the average check with a guided upsell that needs no new culinary development, just a wine assignment per course. “Three courses, three wines, one indulgent night — from a chilled shrimp cocktail through filet mignon to Bertani's dried-grape Amarone.” FEATURED WINES Soave Original Vintage Edition (shrimp cocktail starter) → Secco Bertani (filet mignon) → Amarone Classico della Valpolicella or Valpantena (cheese/dessert) SUPPORT MATERIALS Menu cards, keepsake booklet, winemaker notes for staff training. <!-- Slide number: 7 --> BERTANI Beyond the Cut ![A refined, candlelit dining vignette: a pristine white plate showcases a neat twirl of golden tagliolini topped with thin shaved black truffle, accompanied by a perfectly seared scallop crowned with a glossy spoonful of black caviar and a few microgreens. Behind the plate sit two elegant wine bottles and a half-full glass of chilled white wine, while a single white calla in a small glass vase and two glowing votive candles add soft light. Polished silverware, crisp white linens and warm wood paneling complete the luxurious, intimate setting — an elegant Italian tasting course designed to be savored slowly.](Picture17.jpg) THE OCCASION: The chef's table wine pairing — VIP and special-occasion tasting menu guests seeking a full Italian journey. WHO IT'S FOR: Sophisticated, Euro-centric travelers looking for an as-good-as-Italy dining experience. WHY THE ACCOUNT NEEDS THIS THE PITCH TO THE GUEST Hands the kitchen a ready-built, three-course wine pairing for a tasting menu that already exists — no new culinary R&D — while lifting average check through a pairing add-on. The keepsake booklet extends the brand relationship past the visit. “Three courses, three wines, one story — from the orchards of Soave to the dried grapes of Amarone.” FEATURED WINES Soave Sereole or Soave OV (1st course) → Secco Bertani or Amarone Valpantena (truffle pasta) → Amarone Classico (cheese/dessert) SUPPORT MATERIALS Menu cards, keepsake booklet, winemaker notes for staff training. ### Notes: <!-- Slide number: 8 --> BERTANI The Heritage Board ![A rustic wine-tasting spread laid out on a dark, weathered wooden table: a bottle of Amarone labeled "Bertant" with a half-filled decanter and two glasses of deep ruby wine flank a generous wooden charcuterie board piled with prosciutto, rolled salami, blue cheese, a small jar of honey with dipper, fresh figs and a cluster of dark grapes. Surrounding the board are bowls of mixed olives, marinated artichokes, crisp crackers, and baskets of crusty sliced bread, all accented with sprigs of rosemary and a smear of red pepper tapenade. In the background, floor-to-ceiling wine racks, a lamp by a window, and a leather armchair create a warm, cozy tasting-room atmosphere perfect for relaxed entertaining.](Picture16.jpg) THE OCCASION: The pre-dinner lounge moment — guests waiting for a table, or choosing a lighter, social bar occasion. WHO IT'S FOR: Sophisticated foodies looking for a shareable bite before, or instead of, a full meal. WHY THE ACCOUNT NEEDS THIS THE PITCH TO THE GUEST Monetizes bar and wait-list time with a high-margin shareable board plus a glass pour — an easy limited-time feature that needs no kitchen menu change, just a board and a pour. “Amarone Valpantena was built for bold, cured flavors — pair it with our heritage board of local charcuterie and aged cheeses while you wait.” FEATURED WINES Amarone Valpantena, paired with artisanal charcuterie, blue cheese, or hard cheeses. SUPPORT MATERIALS Promotional cards for the limited-time feature. ### Notes: <!-- Slide number: 9 --> ![A candlelit, rustic dining room with exposed stone walls, wooden beams and terracotta floors set the scene for an intimate evening. In the foreground a bottle of Bertani Amarone and a glass decanter sit on a white-clothed table beside a small sign titled “the preservation pour,” while wine glasses catch the warm glow. Behind, diners share meals at wooden tables beneath an arched window and stacked casks, adding to the cozy, old‑world Tuscan atmosphere.](Picture17.jpg) BERTANI The Preservation Pour THE OCCASION: The purpose-driven bottle purchase — guests choosing a wine that gives back, on a list that otherwise looks like every other list. WHO IT'S FOR: Socially-conscious consumers who value stewardship and preservation and already give to similar causes. WHY THE ACCOUNT NEEDS THIS THE PITCH TO THE GUEST Differentiates the wine list with a cause story at zero food cost — $5 of every bottle funds a preservation partner, giving the account a built-in PR and social content angle with no extra lift from the kitchen. “Necker tag + QR on every bottle: "Some history is meant to be poured." Scan to see how this bottle supports the preservation of [The National Trust for Historic Preservation / a local landmark] — $5 of every bottle goes directly to the cause.” FEATURED WINES Amarone Classico or Amarone Valpantena. SUPPORT MATERIALS Bottle neckers with QR code, back-of-house server cheat sheets, digital wine-list graphics, co-branded table cards. Limited time offers only. Run for 30 days. Pre-approval required. ### Notes: <!-- Slide number: 10 --> MARKETING & PROGRAMMING Execution Guidelines: trade luncheon/dinners OR consumer dinners Supporting Material Consult with Brand Team to schedule Wine Selection Wine list Inserts Wood boxes Booklets Tasting Cards Create a special evening with supplier and/or distributor team while supporting key accounts & creating brand ambassadors OCM Funds available when supplier is in the market Amarone Classico Verticals Add Cru Focus: Catullo, Ognisanti Add whites: Soave Vintage or Sereole Soave ![Six bottles of Bertani Amarone elegantly arranged on a round black marble table, their dark glass bodies and burgundy foil capsules framing classic oval cream-and-gold labels. A wooden Bertani crate and a small placard featuring the European Union flag (noting EU co‑funding) sit beside the bottles. Soft daylight filters through sheer curtains behind them, casting a warm, refined showroom ambience and highlighting the marble’s white veining and the wood’s natural grain. A table with bottles of wine on it Description automatically generated](Picture16.jpg) ![A close-up from a seated tasting: five stemmed glasses of red wine lined up on a white tablecloth, their deep garnet-to-russet cores and lighter rims suggesting older vintages. Each glass sits on a round coaster stamped "The LIBRARY" with faint handwritten years visible beneath, while a small card bearing the EU flag and funding text (Reg. UE No. 1308/2013) stands behind them. Soft reflections from the glass and a lone white wine glass at the edge complete the quiet, focused tasting setup. A group of wine glasses on a table Description automatically generated](Picture14.jpg) ![Three dark, elegant bottles of Bertani Amarone della Valpolicella Classico (visible vintages 2011 and 2012) stand on a polished stone bar counter surrounded by tasting paraphernalia — two large stemmed glasses with small pours of deep ruby red wine, a couple of corks, stacked empty glasses and assorted spirits in the back. A small sign bearing the EU flag and campaign text sits behind the bottles, while warm highlights and reflections from the glass and bottle labels catch the light, suggesting a focused wine-tasting or bar presentation. The scene emphasizes the rich color and sophistication of Amarone, with the tidy tasting setup and background spirits hinting at a professional tasting or sommelier-led pour. A group of wine bottles and wine glasses on a table Description automatically generated](Picture12.jpg) ![A navy presentation box embossed “BERTANI AMARONE ARCHIVIO STORICO” opened to reveal three Bertani Amarone della Valpolicella Classico bottles — vintages 2007, 2009 and 2010 — each bearing a detailed silver medallion label and seated in individual compartments on a wooden shelf, with extra bottles partially visible to the right. A box with bottles of wine Description automatically generated](Picture8.jpg) ![Alt / short caption: Bold white uppercase "BERTANI" in a thick sans‑serif type, centered inside a black rectangular badge with a thin red inner border, rotated slightly clockwise on a transparent background. Detailed caption: A logo-style badge featuring the name "BERTANI" in large, bold, all-capital white letters with subtle dark shading to give slight depth. The word sits centered in a slightly rotated black rectangle that is framed by a thin red inner border and a slim outer edge. The overall look is clean, modern and stamp-like, with high contrast between the white text and the black field and a pop of red for emphasis; the background is transparent so the badge appears to float.](Picture2.jpg) ### Notes: <!-- Slide number: 11 --> MARKETING & PROGRAMMING POS & Sales Tools ![A single Bertani Amarone della Valpolicella Classico (2015) stands illuminated in a dim cellar, its red capsule and cream estate-label—complete with the 2015 vintage medallion—contrasting against the dark, circular ends of stacked bottles. The adjoining copy, "Crafted for Immortality," and the footer boast of consistent acclaim — "Wine Spectator 92+ points Year After Year" (2015: 93 pts; 2013: 94 pts; 2012: 93 pts; 2011: 92 pts; 2010: 92 pts) — reinforcing this classic Valpolicella Amarone’s reputation for concentrated, full-bodied, ageworthy character.](Picture40.jpg) ![Close-up of a light wooden wine crate lid, neatly burned with dark brown lettering and a small grapevine emblem. The imprint reads: "BERTANI" (large, bold), "AMARONE" (prominent), "della Valpolicella" (script) and "Classico 2011" beneath, identifying a 2011 Bertani Amarone della Valpolicella Classico. The rectangular lid shows clean pine grain, brass-reinforced corners and subtle joinery details, conveying an elegant, traditional Italian wine packaging designed for presentation, storage or gifting. A close up of a wood box](Picture44.jpg) ![A sophisticated poster-style timeline titled "The LIBRARY" presenting "The exclusive vertical collection of Amarone della Valpolicella Classico." Laid out on a deep, dark background with fine gold rules and white serif type, the design organizes decades of vintages into narrow vertical columns: each year (from the late 1950s through 2015) is set in bold with a short block of descriptive text beside it, creating a neat gridlike catalogue of individual vintages and tasting notes. The top band contains a signature and four small labeled panels that summarize the estate’s approach to grape growing and winemaking, while three small black-and-white photographs—a hillside vineyard, drying grapes in racks, and a close-up of a Bertani bottle—punctuate the columns. At the foot of the poster the house name BERTANI and "DAL 1857" provide clear branding, reinforcing the historical legacy behind the collection. Overall the piece reads as an archival, museum-style display: elegant, informative and designed to showcase the provenance and evolution of Amarone vintages over time. A black and white poster with white text and numbers Description automatically generated](Picture39.jpg) ![Retail point-of-sale display for Bertani wines shown from two angles: left is the closed/assembled column with bold, painterly artwork (a stylized bottle and corkscrew in warm orange, red and green tones) and the brand header “BERTANI DAL 1857,” and right is the loaded unit with three open shelves. The black lower half is printed with a subtle contour/topographic pattern and the brand tagline “Our history is our style” alongside copy about tradition and research. The loaded display holds a top tier of pale white wines with blue caps, a middle tier of red wines with red caps and a bottom tier of sparkling/white bottles with gold caps; each shelf is banded with the BERTANI logo for clear brand visibility. Designed for high-impact in-store placement, the corrugated stand combines vibrant art, heritage messaging and organized product presentation to draw shoppers’ attention.](Picture37.jpg) ![A light natural-wood presentation crate for Bertani Amarone della Valpolicella (vintage 2011). The flat rectangular lid shows the brand details laser-etched and printed: “BERTANI” in bold block letters, “AMARONE” highlighted in red, and “della Valpolicella” in a flowing script. The box has visible wood grain, simple corner hardware and finger-joint edges, and sits against a plain white background.](Picture38.jpg) Retail Pop up Display Mix & Match Wines Wood Boxes For restaurant decor, Retail Windows ADVERTISING Customized for featured vintage(s) LIBRARY POSTER Great for Consumer Wine Dinners, Retail Shops ![A bold, tilted rectangular logo badge reading "BERTANI" in large, all-caps white letters centered on a solid black field; the black panel is outlined by a thin, bright red inner border and a subtle gray outer stroke, creating a stamped or label-like appearance against a transparent background. The strong sans-serif type, high-contrast palette and slight clockwise rotation give the mark a dynamic, modern, and attention-grabbing look.](Picture2.jpg) ### Notes:

<!-- Slide number: 1 --> fy27 Bertani brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> COMMERCIAL STRATEGY Bertani — Pitch on a Page LEGACY LIBRARY & CRU OWNERSHIP PRESTIGE The Grandfather of Amarone The Deepest Library in Europe 100 Points. #1 Amarone. Michelin-Approved. Independent critics, retailers, and the country’s top restaurants agree: Bertani Amarone is the benchmark. The 2015 Amarone Classico earned 100 points and #1 Wine of th…

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