FY27 Salentein Brand Toolkit.pptx

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Name: FY27 Salentein Brand Toolkit.pptx
Filename: FY27 Salentein Brand Toolkit.pptx
File Size: 133.4 MB
Uploaded: August 19, 2026 at 8:50 PM
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FY27 Salentein Brand Toolkit is a marketing and sales presentation for Bodegas Salentein that outlines the brand’s heritage, high‑altitude Uco Valley terroir, sustainability credentials and critical acclaim (multiple 90+ scores), and showcases the Reserve Malbec and luxury portfolio. It provides ready‑to‑use POS and promotional assets (case cards, brochures, displays, coupons, merch), distributor programs, shelf/display standards and commercial priorities to drive distribution and velocity for Fall 2026.

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<!-- Slide number: 1 --> FY27 BRAND TOOLKIT September – October 2026 <!-- Slide number: 2 --> PITCH ON A PAGE ![The low, warm light of sunrise (or sunset) bathes the brick façade of the Salentein winery in a soft golden glow as neat rows of grapevines march across terraced beds in the foreground. A low, symmetrical building with a metal roof and small cupola stands quietly against the dramatic backdrop of snow‑capped Andes peaks, their rocky faces flushed pink by alpenglow — a serene scene of viticulture framed by towering mountains. /tmp/pillars/p2.jpg](Image2.jpg) ![A smiling couple pose arm‑in‑arm in a warm, dimly lit barrel room — the man wearing glasses, an orange button‑down and khaki trousers has his arm around the woman, who wears a white blouse and navy cardigan. Rows of wooden barrels stacked behind them suggest they’re visiting a winery or cellar; their relaxed expressions convey a friendly, easygoing moment shared on a tour or outing.](Picture34.jpg) ![A man stands in a dim, vaulted wine cellar surrounded by stacked oak barrels, carefully drawing a sample of deep red wine from a barrel with a glass wine thief and pouring it into a stemmed tasting glass. Dressed casually in a light short-sleeve button shirt and jeans, he studies the wine’s color and clarity as warm, focused lighting highlights the ruby tones in the liquid and the cool concrete and wooden barrels around him—an intimate moment of cellar sampling and quality evaluation.](Picture41.jpg) ![A sunlit view of Bodegas Salentein in the Valle de Uco with the snow‑capped Andes rising behind perfectly aligned vine rows, paired here with a bottle of Salentein Reserve Malbec. The Reserve label presents a concentrated Malbec profile — ripe plum and black cherry aromas with hints of violet and cocoa, supple tannins and balanced acidity leading to a long, savory finish — an approachable, food‑friendly red ideal with grilled meats, roasted vegetables or aged cheeses (serve near 16–18°C). Critically acclaimed: 92 PTS — "Value Pick of the Week" (Wine Spectator, April 29, 2026) and 90 PTS — "Best Buy" (Wine Enthusiast, Aug/Sept, 2026).](Picture13.jpg) ![A dim, vaulted wine cellar with stone columns and a low-arched ceiling, where dozens of oak barrels are arranged in neat tiers—short barrels on the lower tiers and tall stacks rising in symmetrical columns toward the darkness. A stepped central aisle leads the eye into the shadowed vault, while warm amber light pools on the flagstone floor and picks out the grain and metal hoops of the coopered barrels. The scene conveys the hush and cool, slightly humid atmosphere of an aging room, rich with the smell of oak and fermenting wine.](Picture37.jpg) STANDOUT WINERY & SUSTAINABILITY ICONIC WINEMAKING ACCLAIMED QUALITY PIONEERING HERITAGE UCO VALLEY MAGIC A proven history of 90+ ratings. An architectural icon, run responsibly. Among the highest vineyards on earth Led by the “Father of Argentine Malbec.” Family-owned founders of Uco Valley State-of-the-art winery designed to facilitate careful handling of the grapes and wine First to drive Uco Valley eno-tourism — restaurant, Posada & Killka Art Center. N°12 World's Best Vineyards (2025); certified-sustainable practices. Sustainable practices are implemented as a commitment to respecting the natural environment The full range consistently scores 90+ from respected publications. Salentein Reserve Malbec 2024 92 pts, Wine Spectator 90 pts, BEST BUY, Wine Enthusiast A rich track record of acclaim across the entire portfolio. José Galante, Chief Winemaker since 2010, supported with a talented winemaking team. Galante’s winemaking philosophy is to “fully preserve the full spectrum of fruit…smooth, gentle winemaking process and leading-edge technology.” José masterfully showcases a range of wines from everyday Reserves to the pinnacle wine Gran Vu. Vineyards are situated in one of the highest elevations in the world (some up to 5,237 feet above sea level). Irrigated by Andes snow & ice melt. Stony, calcium-rich alluvial soils across distinct GIs. This high elevation, combined with the region’s mixed stony alluvial soils, provides the foundations for Salentein to produce wines of wonderful definition and distinction. Bodegas Salentein was born in 1996, when Dutch entrepreneur Mijndert Pon bought the present estate and began planting— still family-owned & operated. Planted the Uco Valley's first high-altitude Malbec in 1997 at 1,300m. Instrumental in establishing San Pablo as a GI. ![Official "BDA Certified Sustainability" seal from Bodegas de Argentina — a circular green-and-white emblem featuring a stylized "BDA" monogram at center above the words "CERTIFIED SUSTAINABILITY," a small leaf icon at the base of the inner circle, and an outer green ring reading "by BODEGAS DE ARGENTINA." The badge is used to indicate wines and winery products that meet the association’s sustainability standards. Alt text: Round green-and-white sustainability certification seal with "BDA" monogram, "CERTIFIED SUSTAINABILITY," leaf icon, and "by BODEGAS DE ARGENTINA" on the outer ring. /tmp/unpacked/ppt/media/image1.png](Image0.jpg) <!-- Slide number: 3 --> MARKETING TOOLS CASE CARDS & SHELFTALKERS (ENGLISH & SPANISH) & MALBEC RESERVE RATINGS POS LUXURY COLLECTION BROCHURE ![Double-sided promotional cards for Bodega Salentein’s Reserve Malbec 2023, shown in Spanish and English. Each card pairs a full bottle image and elegant label with a sunlit view of the winery, rows of vineyards and the snow-capped Andes beyond, under a warm sky. Bold typographic headlines read “El corazón y el alma del Valle de Uco” / “The Heart and Soul of the Uco Valley,” and a large callout proclaims “90 puntos / 90 points — Wine Spectator.” Small print notes the distributor (Palm Bay International, West Palm Beach, FL) and a responsible-drinking reminder in both languages. The overall design emphasizes terroir, quality and prestige while highlighting the 2023 Malbec’s score.](Picture12.jpg) ![Deep matte-black label framed by two vertical bands of intricate gold filigree; a small heraldic crest sits above the name "SALENTEIN," with "VALLE DE UCO — MENDOZA, ARGENTINA" set beneath in refined serif type. Centered below, widely spaced gold lettering proclaims "LUXURY WINE COLLECTION." The high-contrast black-and-gold palette, classical typography and symmetrical composition convey a sense of heritage, craftsmanship and premium elegance—perfect for a boutique Argentine vintage or a formal tasting presentation.](Picture7.jpg) ![Five bottles from Salentein’s luxury portfolio—two from the Numina line and three Single Vineyard Malbecs—stand in a row against the snow-capped Andes under the //SALENTEIN LUXURY banner. Framed by the high-altitude ridges of Mendoza’s Uco Valley, the image evokes the vineyard terroir that yields concentrated dark-fruit aromas, minerality and refined tannins. Elegant labels, warm copper capsules and a clean, modern presentation underline the range’s craftsmanship and age-worthy character—a curated selection for collectors and lovers of Argentine Malbec that marries mountain freshness with oak-spiced complexity. A group of wine bottles in front of mountains](Picture10.jpg) ![A sunlit promotional scene for Salentein Reserve Malbec 2024: rows of vines and poplars frame a straight gravel path leading to the elegant Salentein winery, set against the snow‑capped peaks of the Andes and the bold headline, "The heart and soul of the Uco Valley." In the foreground a bottle of Salentein Reserve Malbec (Valle de Uco) is showcased with critic scores beneath — 92 pts ("Value Pick of the Week," Wine Spectator) and 90 pts ("Best Buy," Wine Enthusiast) — and the Palm Bay importer mark at the bottom. The image emphasizes terroir, craftsmanship and critical acclaim for this Mendoza vintage.](Picture8.jpg) COUPONS Multi-branded ‘Wines of the S. America” Local request offers ![Salentein Reserve Malbec from Valle de Uco, pictured with the estate winery and the snow‑capped Andes behind it. This Reserve Malbec earned 92 points and was named a "Value Pick of the Week" by Wine Spectator (April 29, 2026), and scored 90 points as a "Best Buy" in Wine Enthusiast (Aug/Sept, 2026). Plush and concentrated, it offers aromas and flavors of black plum and ripe blackberry, cocoa and baking spice, with silky tannins and a long, mineral‑tinged finish — excellent with grilled red meats, hearty stews or well‑aged cheeses.](Picture14.jpg) ![Promotional poster with a clean white background and bold maroon type: large headline at the top reads "SAVE $1" and smaller text beneath says "AT THE REGISTER NOW on any 750mL or 1.5L bottle of Bodegas Caro, Los Vascos, Portillo, Salentein wine." A strong, centered subhead proclaims "WINES OF SOUTH AMERICA." In the foreground three stemmed wine glasses sit on a reflective surface — left: pale straw-yellow white wine, center: medium ruby red, right: deep garnet red — arranged in a slight arc. The minimalist composition and warm red typography emphasize both the $1 savings and the range of South American wines on offer.](Picture26.jpg) ![Promotional coupon artwork for Salentein (Valle de Uco, Mendoza, Argentina) featuring the winery’s gold crest and name set beneath a pale blue sky and framed by a subtle arch. A sunlit vineyard leads to the low, brick winery building with snow‑capped mountains in the background; a large bottle of Salentein Reserve Malbec with a copper capsule and white label stands prominently at right. A round gold badge reads “90 points,” and bold gold typography across a patterned brown band proclaims “SAVE $200 NOW” with the smaller line “on any one (1) bottle of Salentein wine.” Text near the top notes “MANUFACTURER’S COUPON EXPIRES 12/31/26 — See back for details.”](Picture24.jpg) POS items will soon be available via Palm Bay's ordering portal. Contact your PBI counterpart for custom collateral. <!-- Slide number: 4 --> Premium tools ![A three-tier light-oak display stocked with 18 bottles of Salentein Valle de Uco wine from Mendoza, Argentina: each tier holds six bottles set neck-forward in angled wooden bins, showcasing the cream labels, gold crest and black capsule tops. A framed sign at the top bears the Salentein wordmark and crest with “Valle de Uco — Mendoza Argentina” in warm gold and black, creating a clean, premium retail presentation with natural wood grain and minimalist typography.](Picture16.jpg) WOOD RACKS WITH INTERCHANGEABLE HEADER FOR SA BRANDS GRILLS ![Glossy black kettle charcoal grill on a three‑leg stainless frame: a round, domed lid with top handle and vent sits on a deep, porcelain‑coated bowl; two metal legs and one wheel leg provide mobility while a removable ash catcher hangs beneath. The grill’s exterior is printed with wine labels—“LOS VASCOS,” “PORTILLO,” “BODEGAS CARO,” and “SALENTEIN”—suggesting a branded or promotional piece; the unit is shown against a clean white background, ideal for backyard barbecues or event giveaways.](Picture4.jpg) BACKPACKS CAJA CHINAS ![Minimalist black Patagonia daypack shown against a black background. Smooth, slightly matte technical fabric with a subtle vertical Patagonia logo on the front panel, a zippered main compartment, padded adjustable shoulder straps, dual top carry handles with a snap closure, and stretch side pockets for a bottle—designed for everyday commuting, travel, or light outdoor use.](Picture18.jpg) ![A low, rectangular portable roasting/cooler box finished with a natural plywood front panel set into a brushed-metal frame. The wood face shows a warm, pronounced grain and metal rivets, and is printed with five wine- and cooking-related logos: centered is the red-and-black "La Caja China — Roasting Box" emblem, to the left are "LOS VASCOS — Valle de Colchagua Chile" (upper) and "BODEGAS CARO" (lower), and to the right are "PORTILLO" (upper) and "SALENTEIN — Valle de Uco" (lower). The unit stands on four sturdy legs with two rolling caster wheels on one side for easy transport, plus side handles for lifting. Overall the piece blends industrial aluminum hardware with rustic wood branding, suggesting use as a branded outdoor roasting station or event cooler for wine-and-food activations.](Picture7.jpg) *Not Final Branding may be customized Alcohol and beverage laws vary by state so please be guided accordingly. <!-- Slide number: 5 --> South America Wines Distributor Trip Program SCALING THE ANDES ![A towering, snow‑clad mountain peak fills the frame, its steep ridges and glacier‑scoured faces picked out in warm golden light while deep blue shadows pool in the valley below. Wisps of cloud cling to the summit and drift across a clear sky, catching the same late/early‑day glow that highlights the knife‑edged cornices and seracs. Foreground ridgelines fall away into a shadowed basin, giving a strong sense of scale and isolation; the scene feels pristine, cold and still except for the whisper of wind in the upper atmosphere. The contrast between the sunlit upper flanks and the cobalt shadows creates a dramatic, almost sculptural quality, evoking the raw power and silent grandeur of high mountain country.](Picture2.jpg) 5-day trip to Argentina & Chile; Incremental cs to last year 250 cs incremental per person Time period: Fall 2026 Valid Brands: Salentein, Portillo, Callia, Los Vascos, Bodegas CARO Distributor personnel ![A pure, unbroken field of soft white fills the entire frame — an immaculate blank canvas of negative space. The uniform whiteness evokes minimalism and calm, suggesting everything from a sterile clinical backdrop to a quiet, meditative void or a fresh slate brimming with creative possibility. Its absence of detail invites projection and interpretation, making it equally suited as a design background, a symbol of new beginnings, or a visual pause in a busy sequence.](Picture25.jpg) ![An expanse of uninterrupted white fills the frame — a minimalist study in negative space. With no discernible texture, object, or shadow, the image functions like a blank canvas, inviting the viewer to project memory, silence or possibility onto its surface; its high-key simplicity emphasizes absence itself as the subject.](Picture28.jpg) ![An almost featureless, evenly lit blank-white page fills the frame, with a faint soft shadow around the edges that gives the otherwise flat surface subtle depth. The minimalist composition suggests calm, possibility, and a fresh start — an empty canvas awaiting words, sketches, or design.](Picture34.jpg) ![High‑contrast black-and‑white wine logo: an arched, small‑caps header reading “ESTATE BOTTLED” sits along the top, a huge, condensed, distressed block word “PORTILLO” dominates the center with worn speckling and rough edges, and a narrow, widely spaced baseline reads “SALENTEIN WINES” flanked by small triangular pointers — a modern, industrial vintage look typical of a premium wine label.](Picture32.jpg) Airlines cs excluded from distributor tracking #’s Heavily discounted goods will not count to the final result For smaller markets cs quantities are negotiable pending distributor participation in airfare. Contact brand team if interested. ![Elegant, high-contrast logotype reading "LOS VASCOS" in all caps: crisp white serif letters set against a deep black field. The type features refined, slightly flared serifs and sharp, tapered terminals; generous letter‑spacing gives a balanced, stately rhythm. The capital A is subtly stylized with an inverted chevron forming its crossbar, creating a small emblematic detail that lends the wordmark a distinctive, upscale character. Overall the composition conveys timeless sophistication and minimalist luxury—well suited to a premium wine label, hospitality brand, or cultural institution.](Picture30.jpg) <!-- Slide number: 6 --> Shelf & display standards ![A supermarket wine shelf showing four dark-glass bottles of Argentine red wine lined up side-by-side: two Bodegas Salentein bottles on the left with cream-colored labels and gold foil capsules, and two Terrazas de los Andes bottles on the right with white labels and red foil capsules. Shelf tags and a barcode strip are visible below the bottles, indicating prices (about $16.99 beneath the Salentein and $20.49 beneath the Terrazas), and the bottles sit under cool, even fluorescent lighting. The scene conveys a tidy retail display focused on mid-priced red wines.](Picture5.jpg) ![A tidy in-store display of Salentein wine bottles arranged on a tall wooden shelving unit: four rows of bottles with copper-colored foil capsules and cream labels, each bottle fitted with a promotional neck tag advertising "SAVE $2.00." A small price card on the middle shelf shows about $22.75; boxed wines (labelled Sunscape) are visible on the adjacent shelf to the right. The pegboard-backed unit sits on a speckled store floor, creating a clean, easy-to-browse presentation.](Picture4.jpg) Shelf Adjacencies In order of preference: Varietal Set Argentina / South America set Reserve Malbec adjacent to Catena classic malbec or Trivento Reserve. Minimum 3-5 cs stack for demos. Reserve Cab Sauv adjacent to Zuccardi Cab or Catena Classic Cab. Utilize POS available in Flow: shelf talkers & case cards. ![A freestanding wooden endcap display in a grocery liquor aisle, filled with neatly arranged glass bottles on three shelves. The top shelf holds rows of taller, dark-wine bottles with pale labels and light-colored caps, each bottle fitted with a promotional neck tag. The middle shelf features a line of Coppola-labeled wines with distinctive white-and-black labels and a few neck tags. The bottom shelf displays brightly colored bottled mixers or ready-to-drink beverages (red, yellow and orange liquids) with green caps and blue promotional tags. Small white price labels are mounted on the front edge of each shelf; the store interior and other blurred aisles are visible in the background.](Picture3.jpg) Display Mix: 75% Malbec, 25% other varietals In department: 3+ case stacks in every account Larger displays: include 50% Malbec + 2 other SKUs Out of Department: 3+ case stacks in meat department New opportunity for Reserve Chardonnary case stacks in seafood Include price & POS on all displays <!-- Slide number: 7 --> Commercial priorities | Commercial Priority #1 | Commercial Priority #2 | Commercial Priority #3 | | --- | --- | --- | | Keep current business healthy by building velocity | Accelerate on-premise distribution | Expand off-premise independents and into regional chains | | Reasons to Believe | | | | Salentein is growing +3.7% in depletions Volume growth is evident across channels: Off-Premise Independent: +3% vs. LY Off-Premise Chain: +4% vs. LY On-Premise Independent: +11% vs. LY Leverage the unique Uco Valley story, new ratings, and the POS suite to communicate quality and build visibility for the brand. Source: iDig Depletions, 12M through 4/30/26 | Alongside volume growth, distribution is expanding: On-Premise Chains: +20% distribution (6 mo) +13% distribution (12 mo) On-Premise Independent: +3% distribution (6 mo) +6% distribution (12 mo) Alongside healthy volume growth Source: iDig Depletions, 12M through 4/30/26 | Luxury Malbecs ($20–$25) are a bright spot in the category +15% in value, +7% in volume Salentein is outpacing the category – up +0.8% in value and flat in volume. Velocity of $8.19 $/store/wk, stronger than key competitors. Source: Circana, Latest 26 Weeks ending 5/10/26; velocity per Circana, Latest 13 Weeks ending 5/10/26 |

<!-- Slide number: 1 --> FY27 BRAND TOOLKIT September – October 2026 <!-- Slide number: 2 --> PITCH ON A PAGE ![The low, warm light of sunrise (or sunset) bathes the brick façade of the Salentein winery in a soft golden glow as neat rows of grapevines march across terraced beds in the foreground. A low, symmetrical building with a metal roof and small cupola stands quietly against the dramatic backdrop of snow‑capped Andes peaks, their rocky faces flushed pink by alpenglow — a serene scene of…

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