Bertani Retail Sell Sheet

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Name: Bertani Retail Sell Sheet

Original Filename: Bertani_Fact_Sheet_Retail.pdf

Category: Sell Sheets

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Uploaded: December 11, 2025 at 6:38 PM

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Wine Information

Overview of Bertani's Amarone-focused branding and 2015 James Suckling score, plus listed SRP for related Bertani wines.

Amarone Classico della Valpolicella

Vintage: 2015

Company: Bertani

Region: Valpolicella

Appellation: Amarone Classico della Valpolicella

Country: Italy

Description:

Historic Bertani winery in Veneto, renowned for Amarone della Valpolicella and credited with pioneering the modern-style dry Amarone since 1958. The 2015 Amarone Classico della Valpolicella received James Suckling's 100 points (Wine of the Year). Brand emphasizes heritage wines Secco and Soave Original Vintage and Valpolicella across Valpantena.

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Bertani I L A T E R The Evolution of an Amarone Icon Bertani’s impact on Veneto winemaking, particularly in Amarone production, is so considerable that “Bertani” and “Amarone” are nearly synonymous. Since 1857, Bertani’s history has been dotted with groundbreaking initiatives and royal accreditation. While honoring their past, Bertani strives towards innovation, marrying progressive techniques, extensive experience, and a deep-rooted respect for tradition to craft superb-quality wines. BRAND-SELLING FACTS 1. Bertani’s Amarone della Valpolicella garners critical acclaim year after year! The 2015 vintage receiving “100 out of 100 points, Wine of the Year” from James Suckling 2. The “grandfather of Amarone,” Bertani has produced the modern-style dry Amarone since 1958 3. #1 Amarone $100+ at Retail up 3.1% in Dollars* BRAND BENEFITS TO ACCOUNTS Bertani’s iconic name recognition and the wine’s unparalleled ageability are must-haves for well-curated wine cellars. The Amarone Classico della Valpolicella creates a halo effect for all Bertani wines from its heritage wines Secco and Soave Original Vintage to its Valpolicella! Retail support includes library posters, wood box displays, pop up displays, coupons where legal. TOP 100 JAMES SUCKLING 100P O I N T S VINTAGE 2015 BRAND PRIORITIES SHELF EXECUTION STANDARDS Priority Focus Amarone Classico della Valpolicella Amarone della Valpolicella Valpantena Valpolicella SRP $151.99 $71.99 $20.99 SCAN TO EXPLORE FURTHER WINERY PBI Shelf Adjacencies: Allegrini/Masi/Zenato/Tommasi i 5 2 / 9 1 / 1 g n d n e s k w 2 5 q L + v n o C + O L U M a n a c r i C i * L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 ©

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