Rubizzo_New_Packaging_Launch.pptx

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Name: Rubizzo_New_Packaging_Launch.pptx
Filename: Rubizzo_New_Packaging_Launch.pptx
File Size: 6.0 MB
Uploaded: August 06, 2026 at 5:27 PM
File Type: application/vnd.openxmlformats-officedocument.presentationml.presentation
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Rubizzo is a refreshed-packaging Toscana IGT red from Rocca delle Macìe (2024 vintage), a 75% Sangiovese/25% Cabernet Sauvignon blend that emphasizes a fresh, Sangiovese-led profile with bright cherry and violet aromatics, soft tannins and food-friendly structure. Priced at $18.99 SRP (item #71603-2024, arrival late Aug 2026), it’s positioned as an approachable BTB/BTG alternative to bolder Super Tuscans.

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<!-- Slide number: 1 --> ![A deep-claret logo for "Rocca delle Macìe" featuring a wax-seal style round emblem at top enclosing a simplified silhouette of a domed building and a tower topped by a rooster. Below the emblem the brand name "Rocca delle Macìe" appears in a bold, vintage serif with a slightly irregular, hand-carved feel; a long horizontal rule with a small diamond ornament separates the name from the secondary line "FAMIGLIA ZINGARELLI" set in all caps. The classic serif lettering, architectural motif and warm red palette together suggest an Old‑World, family‑owned Italian wine heritage. Rocca delle Macìe - Home](Picture14.jpg) NEW PACKAGING ![RUBIZZO — a sleek Tuscan red from Rocca delle Macie. The bottle features a glossy black glass body, a clean white screwcap and a deep burgundy label with tall, narrow white typography. The label names the blend — Sangiovese · Cabernet Sauvignon — and the region, Toscana, while the producer, Rocca delle Macie, appears at the base. An approachable medium‑to‑full‑bodied red (vintage not shown), typically showing bright cherry and red‑plum fruit layered with darker berry notes, soft tannins and a touch of spice — excellent with grilled red meats, tomato‑based pastas and aged cheeses. Serve slightly cool, about 16–18°C. image32.png](Picture70.jpg) Rubizzo: New Packaging Launch Rocca delle Macìe Rubizzo · Toscana IGT · SRP $18.99 VARIETAL COMPOSITION CATEGORY MOMENTUM 75% Sangiovese, 25% Cabernet Sauvignon +18.9% Estate-grown in Tuscany and vinified with controlled-fermentation techniques to preserve fresh, ripe fruit character. Where many Toscana IGT “Super Tuscans” lean into bold, oak-driven international blends, Rubizzo takes the lighter path: a fresh, Sangiovese-led red with bright ruby color, ripe red fruit and violet aromatics, and soft, well-balanced structure; built for immediate, food-friendly drinking. $15–$19.99 Chianti/Tuscan Reds The exact price tier where Rubizzo competes Source: Circana MULO+, 52 weeks ending 5/31/26 A DIFFERENT SIDE OF TOSCANA IGT The new varietal composition lends itself to a different style of Super Tuscan, offering an alternative to Sasyr with a more Sangiovese focused blend. At $18.99, this wine is an approachable bottle that is perfect for BTB opportunities and BTG opportunities alike. TECHNICAL INFORMATION TTB: 26106001000198 Vintage: 2024 Item #: 71603-2024 Arrival timing: Late August 2026 Palm Bay International | Rocca delle Macìe Portfolio Strategy ### Notes:

<!-- Slide number: 1 --> ![A deep-claret logo for "Rocca delle Macìe" featuring a wax-seal style round emblem at top enclosing a simplified silhouette of a domed building and a tower topped by a rooster. Below the emblem the brand name "Rocca delle Macìe" appears in a bold, vintage serif with a slightly irregular, hand-carved feel; a long horizontal rule with a small diamond ornament separates the name from the secondary line "FAMIGLIA ZINGARELLI" set in all caps. The classic serif lettering, …

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