Trimbach_BrandToolkit_FY27Nov-Dec.pptx

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Trimbach_BrandToolkit_FY27Nov-Dec.pptx

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Name: Trimbach_BrandToolkit_FY27Nov-Dec.pptx
Filename: Trimbach_BrandToolkit_FY27Nov-Dec.pptx
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Uploaded: August 07, 2026 at 7:20 PM
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Trimbach Brand Toolkit FY27 is a trade and marketing presentation for Maison Trimbach wines, highlighting the estate’s heritage (since 1626), production scale, top-selling Riesling portfolio, and sustainability certifications (HVE, AB, organic/biodynamic practices). It outlines commercial priorities, wholesaler incentive trips, event and retail activation assets (posters, wood boxes, chillers), and goals to grow premium retail, on‑premise distribution and Michelin-star placement.

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<!-- Slide number: 1 --> fy27 Trimbach brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> ![Classic, elegant logo for the Trimbach winery: a centered, bold black serif wordmark reading "TRIMBACH" with a small red and gold heraldic crest above it (a red shield topped by a gold crown and stylized vine/grape motif). Above the crest is the small inscription "DEPUIS 1626" denoting the house’s founding year, and below the wordmark in smaller gold lettering is "RIBEAUVILLÉ - FRANCE," all set on a clean white background to emphasize the brand’s long-standing Alsatian wine heritage. preencoded.png](Image0.jpg) Pitch on a Page 400th Anniversary 1626-2026 ORGANIC VITICULTURE EXPERTISE & AWARDS TOP ALSACE WINERY, OUTPACING THE CATEGORY 13 generations — same family, same vision Production: ~80,000 cs/year — boutique scale with major market presence. Trimbach owns 63 hectares of AOP classified vineyards and sources from another 60 hectares. Grand Cru vineyards represent less than 4% of Alsace production — but over 30% at Maison Trimbach. #1 Alsace producer in US cases sold since 1978. #1 Alsace brand at retail with #1 item (Riesling) Trimbach Classic Wines (Tier $20-$29.99) +13.1% in volume +4.9% in POD Trimbach Gold + Grand Cru (Tier $50+) +14.1% in volume +7.3% in PODs Chemical-free since 1972. HVE & AB certified today. Sustainable agriculture for Classic Range; Organic for Reserves, Gold, Grand Crus & Prestige. Biodynamic viticulture in Clos Ste. Hune. The Most Wanted Rieslings of 2026 #1 – Trimbach Riesling Clos Ste Hune #2 – Trimbach Riesling Frédéric Emile 91+ scores on EVERY wine ![Official emblem for the French “Haute Valeur Environnementale” (HVE) certification: a scalloped circular badge showing a sun rising over cultivated rows, a farmhouse, a cluster of grapes and a butterfly, framed by the words “Issu d’une exploitation — Haute Valeur Environnementale” (Produced by a farm — High Environmental Value). The mark denotes that the product comes from a farm managed with practices that support biodiversity, reduce chemical inputs and protect natural resources. Alt text (for accessibility): Black-and-white circular badge with scalloped edge; central illustration of a sun over fields, a farmhouse, grape cluster and butterfly; surrounding text reads “Issu d’une exploitation • Haute Valeur Environnementale.”](Picture21.jpg) ![Green rectangular logo for the French organic certification: a white, stylized "AB" (for "Agriculture Biologique") with a two‑leaf motif at the top right, the word "CERTIFIÉ" along the top edge and "AGRICULTURE BIOLOGIQUE" in capital letters beneath. This mark indicates the product is certified organic under French (and EU) organic rules — produced using organic farming methods, without synthetic pesticides or fertilizers and without GMOs, and subject to official inspection and certification.](Picture23.jpg) ![At the Trimbach booth (Booth 5106) at a wine trade tasting, a smiling representative in a suit presents an eye-catching magnum of Trimbach Riesling — the label shows the Frédéric Émile Alsace bottling — while additional bottles rest chilled in an ice tub in the foreground. Brochures, a tasting book reference (page 247) and glassware on the table underline the professional tasting setup; black drapes and stacked chairs form the exhibition backdrop, giving the scene a bustling, focused event atmosphere.](Picture26.jpg) ![A small flock of woolly sheep grazes and naps at the edge of a sun-dimmed vineyard, their cream-colored coats contrasting with the bright yellowing vine leaves that mark early autumn. Neat rows of trellised grapevines recede into the distance beneath a soft, overcast sky, while a stone church steeple peeks above the horizon—giving the scene a quiet, timeless rural atmosphere. The image captures the gentle coexistence of agriculture and pastoral life: animals tending the undergrowth among vines in a peaceful countryside setting.](Picture24.jpg) ![A diagonal line-up of nine classic tall green Alsace bottles from Maison Trimbach, photographed on a clean white background with labels and capsule colors facing forward. The image showcases Trimbach’s signature range — several Rieslings (with visible vintages such as 2020 and 2021), a gold-labeled Grand Cru/Riesling, the famed Clos Ste Hune bottling, plus examples of Pinot Gris and Gewurztraminer — each bottle bearing the Trimbach crest and Alsace appellation. The uniform, slender flute-style bottles, varied foil caps (yellow, red, gold and maroon) and restrained, elegant label design emphasize the house’s emphasis on terroir, vintage expression and classic Alsatian winemaking.](Picture22.jpg) Circana Total US Multi Outlet + Conv, Latest 52 Wks - w/e 5.31.26 Wine Searcher March 17, 2026 https://www.wine-searcher.com/m/2026/03/the-most-wanted-rieslings-of-2026 SIPSOURCE: FY26 YTD 4.15.26 ### Notes: <!-- Slide number: 3 --> ![Logo of Trimbach, the historic Alsace wine house: a compact red heraldic shield topped by a small gold crown sits above the bold, uppercase serif word "TRIMBACH." Above the crest is the small serif legend "DEPUIS 1626," and below the name a thin gold divider separates the smaller gold serif line "RIBEAUVILLE · FRANCE." The restrained palette of deep red, gold, black and white and the traditional typography communicate longevity, heritage and classic French winemaking provenance. preencoded.png](Image0.jpg) TRIMBACH'S MOST EFFECTIVE TOOLS #1 SUPPLIER MARKET WORK Brand-funded events with buyers, distributors & consumers #2 PRESS & COLLECTOR'S PRIVATE EVENTS Grand Cru wines showcased to curated, high-value audiences #3 WHOLESALER INCENTIVE TRIPS 60-day program focused distribution of Reserve and Gold Tier ![A smartly dressed man in a navy suit, light-blue tie and glasses stands smiling beside a three-tiered display of wine bottles in a bright, modern tasting room. The circular brass-and-wood stand holds more than a dozen mostly green and a few larger burgundy bottles — many clearly labeled Trimbach — arranged across the tiers. Soft track lighting, stainless counters and shelving with plates and serving items form a tidy, professional backdrop, suggesting a wine tasting, presentation, or retail showcase. The man rests one hand on the top tier as if presenting the selection. A person standing next to a display of wine bottles](Picture31.jpg) ![A convivial private tasting lunch: a long white-clothed table in a wood-paneled dining room set with empty plates, floral accents and a scattering of tasting glasses holding traces of red and white wine. In the foreground four green Alsace-style bottles (Trimbach labels visible), a few corks and a corkscrew hint at the flight just enjoyed, while water, bread and small plates sit between the guests. Around the table a group of well-dressed adults — some leaning in to listen, one man gesturing as he speaks — trade observations and stories, framed by a back bar, mirrored shelving and racks of bottles that emphasize the room’s intimate, old‑world atmosphere.](Picture32.jpg) ![Four smiling attendees pose for a photo at a professional reception. From left: a woman in a light-gray blazer and white top; a woman in a dark blazer and blue scarf holding a bottle of sparkling wine; a man in a black blazer, white shirt and jeans wearing a lapel microphone; and a woman with white hair, red glasses and a patterned blazer over a green blouse. Other guests mingle in the softly lit room and a blurred projection screen is visible in the background, suggesting a conference or networking event — the group’s relaxed expressions and the bottle hint at a celebratory, convivial moment.](Picture26.jpg) ![A professional wine educator stands beside two small round tables covered in white linen, mid-gesture as she explains aromas and tasting notes to an audience. She wears a dark blazer with her hair pulled back, a clip-on microphone visible at her collar, and her hands are raised to emphasize a point; several stemmed wine glasses with pale golden wine are neatly lined up on each table. A projector screen behind her shows a blurred slide of text, while bottled water and disposable coffee cups sit between the glassware, underscoring the seminar setting. The scene conveys a focused, instructional tasting — careful observation, deliberate pours, and measured discussion of color, aroma and flavor.](Picture30.jpg) Anne Trimbach visits Illinois Jean Trimbach visits Florida & Texas ### Notes: <!-- Slide number: 4 --> WHOLESALER PROGRAMS SUGGESTED TRIP ITINERARY # FRANCE WHOLESALER INCENTIVE TRIP – Run 60 day (Dec-Jan) Visit the best white wine regions in the world Trimbach – FOCUS ON volume of RESERVES and GOLDs Saget – focus on distribution of LPP Wines Designed to be funded with LMF/SP Estimate $4,000 per person Other French properties can be added ![Sunlit scene of a traditional half‑timbered house and tower set against a steep, terraced vineyard. The building’s cream walls, dark timber beams and green shutters catch the light, while a slate‑tiled spire with decorative finials and a small weathervane rises above terracotta roof tiles. Bright red geraniums spill from a window box in the foreground, and neat rows of grapevines, fading from green to gold, climb the hillside behind under a clear blue sky.](ContentPlaceholder7.jpg) ![Aerial view of a sunlit hillside vineyard: perfectly aligned rows of grapevines form rhythmic, diagonal stripes across terraced plots, while a cleared strip near the top of the slope displays large white letters spelling out “LA PERRIERE” like a rural marquee. Narrow grass tracks and dirt paths divide the parcels, creating strong geometric patterns and a layered sense of depth; the even green of the vines, light earth tones of the paths, and the low-contrast summer light emphasize texture and order in this cultivated landscape.](Picture2.jpg) ### Notes: <!-- Slide number: 5 --> WHOLESALER PROGRAMS ![Close-up of an aged wooden aging barrel: the warm, worn oak staves and dark iron rim show deep grain and years of use while a threaded metal sampling valve and a wooden bung/plug provide access to the liquid inside. Soft, directional light picks out the patina, scratches and subtle color variations in the wood, conveying the barrel’s history in a cellar or distillery.](Picture4.jpg) SUGGESTED TRIP ITINERARY FRANCE WHOLESALER INCENTIVE TRIP - Run 60 day (Dec-Jan) Visit the Best White Wine Regions in the World Experience Alsace and the Loire Valley like never before and see why the best white wines in the world are made here. spend 2 days exploring the Loire River (a Unesco heritage site), visiting caves, Castles and sipping Sancerre, led by your consummate guides at saget La Perriere. Travel to Alsace to experience beauty of the region and the worlds oldest wine trail. The Trimbach family will guide you on a 2 day tour experiencing the best the region has to offer. End the trip with either 2 days in Paris or Zurich. ![A row of gleaming stainless-steel fermentation tanks sits beneath a rugged rock overhang, where rough-hewn limestone forms a low, cathedral-like ceiling. Slanted shafts of daylight from an opening above pick out the tanks’ mirrored surfaces and cast long, dramatic shadows across the dirt floor and central access ramp, emphasizing the contrast between industrial stainless fittings (valves, ladders and conical bottoms) and the raw natural cave. The scene feels cool and hushed — an underground winery or fermentation cellar that blends modern winemaking equipment with the age-old practice of using subterranean vaults for temperature-stable storage and aging.](Picture2.jpg) ### Notes: <!-- Slide number: 6 --> # TOOL KIT Wood boxes for displays, Single Chiller, Consumer & Trade Engagement with themed sell sheets/promotions ![A clean, elegant product poster promoting Trimbach’s “PINOT TRIO.” Centered at the top is the bold title “PINOT TRIO” with a small gold crown above it. Three wine bottles stand side-by-side against a subtle pale-gray diamond-patterned background: on the left a green bottle with a bright yellow label and red foil top labeled “TRIMBACH PINOT BLANC,” in the middle a taller green bottle with a colorful central label reading “TRIMBACH PINOT GRIS,” and on the right a darker bottle with a deep-red neck and a yellow-and-black label marked “TRIMBACH PINOT NOIR RESERVE.” A narrow band beneath the bottles lists the three styles — “PINOT BLANC • PINOT GRIS RESERVE • PINOT NOIR RESERVE.” At the bottom is the Trimbach logo with its crest and small fine-print and social-media icons, completing a refined, winery-branded composition that emphasizes variety and heritage.](Picture25.jpg) ![Close-up studio shot of a tall, clear acrylic wine cooler stamped with the Trimbach crest and “Depuis 1626.” The cylindrical bucket’s transparent sides show subtle iridescent reflections while a polished chrome rim catches bright highlights, emphasizing the clean, minimalist lines and premium presentation; set against a muted dark background to draw attention to the logo and functional elegance of this French bottle chiller. A picture containing cup, indoor, glass, empty Description automatically generated](PicturePlaceholder42.jpg) ![Promotional poster for Trimbach, the historic Ribeauvillé, Alsace wine house (logo and crest reading “Depuis 1626” above “TRIMBACH – Ribeauvillé · France”), announcing their “91+ Points Collection.” The layout pairs elegant serif typography with a short descriptive block—“From the picturesque village of Ribeauvillé along the Alsace wine route, The Trimbachs bring the passion of 13 generations to craft precise and exquisite expressions of their terroir. Discover your favorite!”—and three evocative images: a portrait of several members of the Trimbach family standing together, a picturesque half‑timbered towered house typical of Alsace architecture, and an aerial view of the vine‑carpeted valley and village below. The overall feel emphasizes heritage, multi‑generational winemaking, and the region’s scenic vineyards, positioning these high‑scoring wines as refined expressions of their terroir.](Picture31.jpg) ![A stylish Trimbach-branded cocktail sheet titled "COCKTAILS, LIQUEURS & BRANDIES," printed in warm golds and creams, showing three curated recipes with step-by-step methods and a photo of each finished drink down the right-hand column. The layout pairs ingredient lists and concise preparation instructions for home bartenders with plated photos that illustrate glassware and garnishes. - Don Poire: A light, bubbly highball built from Trimbach Liqueur de Poire, blanco tequila, amontillado sherry, apricot spread and lemon bitters, finished with soda water and a lemon peel — shaken, double‑strained over fresh ice and served tall. - Josephine’s Tonic: A deep-hued, spirit-forward short drink combining Trimbach Framboise (Grande Réserve brandy), a straight bourbon whiskey, blood orange rounds, simple syrup and orange bitters — muddled, chilled, double‑strained over fresh ice in a rocks glass and garnished with a blood-orange round. - A Night in Normandy: A bright, frothy coupe that mixes pear liqueur, Calvados (Boulard VSOP), lemon juice, simple syrup and orange bitters — shaken to combine and chilled, then strained into a coupe and topped with sparkling wine. Overall the piece reads as an elegant, approachable tasting menu: clear ingredients and methods, suggested garnishes, and photos that show the Don Poire’s pale gold highball with lemon peel, Josephine’s deep red rocks serve with large ice, and A Night in Normandy’s pale, foamy coupe.](Picture27.jpg) ![A clean, elegant promotional poster pairing Trimbach Classic Riesling with stone crab: the top third features a diamond-patterned white background and a bold crown-accented headline reading "CLASSIC CRAB!" Beneath it, a close-up photograph shows halved stone crab claws—bright orange shells and meaty white flesh—presented on a plate with lemon wedges, colorful garnishes and small bowls of dipping sauces. To the right a tall green bottle of Trimbach Riesling stands upright, its yellow label and neck foil matching the poster’s gold accents; the Trimbach name, crest and "Depuis 1626" anchor the lower panel. A thin black band across the image reads "TRIMBACH CLASSIC RIESLING & STONE CRAB." The composition uses contrast (warm crab tones against cool bottle green and a neutral background) and refined typography to convey a sophisticated, seafood-forward pairing—inviting viewers to imagine the wine’s bright acidity and mineral drive complementing the sweet, delicate crab.](Picture24.jpg) Single chiller ![A polished promotional spread for Maison Trimbach titled “The Classics,” combining scenic vineyard and Alsatian village photography with the Trimbach crest (“Since 1626”) and a brief history of the house. The left column summarizes the family’s long lineage in Ribeauvillé, the fractured Vosges–Black Forest terroir (including “Muschelkalk” fossil limestone), the switch to sustainable viticulture and the house’s focus on purity and freshness; it also notes production under 100,000 cases and strong market rankings for Riesling and Gewurztraminer. A family portrait is shown on the right (captioned “The Trimbach Family”), and the lower third presents three product panels — Riesling “Classic,” Gewurztraminer “Classic,” and Pinot Blanc “Classic” — with grape composition, tasting notes (citrus and stone fruit for Riesling; floral, spicy and rich for Gewurztraminer; crisp, floral and almond-tinged for Pinot Blanc) and critic scores displayed. The design uses warm vineyard photography, cream backgrounds and elegant serif typography; distributor branding for Taub Family Selections appears along the bottom.](Picture3.jpg) ![Close-up product shot of an open pine crate labeled “TRIMBACH” and “91+ POINTS COLLECTION,” showing a neat row of Trimbach wine bottles nestled on their sides. The angled view highlights alternating green and dark glass bottles with yellow Trimbach labels, red foil capsules, the estate crest and the words “Ribeauvillé – France,” conveying a premium Alsace wine selection presented in natural wood with visible grain and stamped branding. A picture containing text, container, box Description automatically generated](Picture5.jpg) ### Notes: <!-- Slide number: 7 --> COMMERCIAL PRIORITIES PRIORITY 01 PRIORITY 02 PRIORITY 03 PRIORITY 04 Premium Retail Leadership On-Premise POD Growth Michelin Star Distribution Collector Cache Events GOAL GOAL GOAL GOAL Establish Trimbach Riesling as the #1 selling premium Riesling ($25+) at retail. Grow on-premise PODs by 25% for Reserve line via BTB placements. 3 of 5 Reserves in distribution per market by year-end. Target Michelin-starred restaurant distribution at minimum 50% (grow 25%), priority on Frédéric Émile. Plan/host minimum one event per market when supplier is in town. Focus on Gold Tier and Grand Cru. REASON TO BELIEVE REASON TO BELIEVE REASON TO BELIEVE REASON TO BELIEVE Trimbach Riesling is #1 in $20+ premium Total Riesling. 25% of Riesling is Grand Cru fruit. 91+ scores. #1 brand in total Alsace category. EU Certified Organic from 2024 vintage; practicing since 2008. Consistently high quality, cellar-worthy, and investment-worthy wines. #1 Trimbach Riesling Clos Ste. Hune · #2 Trimbach Riesling Frédéric Emile — The Most Wanted Rieslings of 2026. Source: Wine Searcher. 650+ 90-point ratings in last 25 years. Historic winery est. 1626. Chance to meet 12th &/or 13th generation ownership — world renowned. Circana Total US Multi Outlet + Conv, 52 wks w/e 3.1.26 ### Notes: <!-- Slide number: 8 --> Execution Standards for Events ![A bold, flat-vector heraldic emblem in warm metallic gold against a solid black background: an ornate royal crown sits above a scalloped shield outline; inside the shield a horizontal row of four lozenge (diamond) shapes fills the upper field, while a smaller decorative crown with three trefoil ornaments rests in the lower field. The design is perfectly symmetrical, using clean, flowing curves and negative space to create a timeless, aristocratic crest suited for luxury branding, a coat of arms, or vintage-inspired stationery. blason_trimbach.png](blason_trimbachpng.jpg) 5 or 7 wines per event, choose from selections below Classic Pinot Blanc or Riesling can be an aperitif Always have Frédéric Émile, magnum preferred Pick 5 selections for normal events, 7 selections for extended events (pick one from each box) ### Notes:

<!-- Slide number: 1 --> fy27 Trimbach brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> ![Classic, elegant logo for the Trimbach winery: a centered, bold black serif wordmark reading "TRIMBACH" with a small red and gold heraldic crest above it (a red shield topped by a gold crown and stylized vine/grape motif). Above the crest is the small inscription "DEPUIS 1626" denoting the house’s founding year, and below the wordmark in smaller gold…

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