FY27 Col d'Orcia Brand Toolkit.pptx

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Name: FY27 Col d'Orcia Brand Toolkit.pptx
Filename: FY27 Col d'Orcia Brand Toolkit.pptx
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Uploaded: June 08, 2026 at 5:12 PM
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FY27 Col d’Orcia Brand Toolkit is a Palm Bay International presentation showcasing Col d’Orcia’s estate-produced, certified-organic Brunello di Montalcino portfolio—highlighting sustainability credentials (Equalitas, Slow Wine), major honors including Wine Enthusiast’s Environmental Advocate of the Year 2025, high scores for Brunello and Poggio al Vento Riserva, and ready-to-use marketing and wholesaler tools (pricing guidelines, sell sheets, videos) for the 2021 vintage launch.

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Producer:
Col d'Orcia
Commodity:
Wine

Extracted Text

<!-- Slide number: 1 --> fy27 Col d’Orcia brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> COL D’ORCIA PITCH ON A PAGE OUTSTANDING ACCOLADES SUSTAINABILITY & CERTIFICATIONS THE ESTATE Col d’Orcia is a historic estate in southern Montalcino producing traditional, organic Brunello di Montalcino, 100% estate and hand-harvested. The estate has been organic since their 2013 vintage and is now the largest certified organic wine producing farm in all of Tuscany. Wine Enthusiast Wine Star Award Winner Environmental Advocate of the Year (2025) | 2021 Brunello di Montalcino DOCG | | | | --- | --- | --- | | Wine Advocate | 93 | | | Vinous | 93 | | | 2016 Poggio al Vento Brunello Riserva | | | | James Suckling | 98 | #89 Top 100 World Wines 2023 | | Wine Spectator | 97 | Best of the Best | | Vinous | 97 | | | Wine Enthusiast | 96 | #2 Top 100 Wines of 2024 | | 2018 Nastagio Brunello di Montalcino | | | | Jeb Dunnuck | 96 | | | Wine Enthusiast | 94 | | | James Suckling | 93 | | ![A circular award seal for "Col d’Orcia — Environmental Advocate of the Year 2025." The badge uses a deep burgundy field with a warm gold rim and lettering; a classic tall serif wordmark "COL D'ORCIA" sits center, with the subtitle "ENVIRONMENTAL ADVOCATE OF THE YEAR" beneath and the year "2025" at the bottom. Above the text a stylized emblem shows rounded, terrace-like forms at the base, a raised hand pointing upward, and a small star above—imagery that evokes stewardship, community, aspiration and guiding leadership. The gold-on-burgundy palette and formal typography give the seal a sense of tradition, honor and gravitas befitting an official recognition of outstanding environmental advocacy. unpacked/ppt/media/image_1FC77F8C.png](Image2.jpg) ![Two generations framed by tradition: a bearded, silver-haired man in a cream jacket sits at a polished wooden table holding a glass of red wine, while a younger man in a navy blazer stands behind him, smiling and toasting from atop a wooden presentation crate labeled "Tenuta Col d’Orcia." Large bottles marked "Poggio al Vento," a scattering of corks across the table, and a formal oil portrait hanging on the wall behind them create a warm, intimate tasting-room tableau that evokes craftsmanship, heritage and a shared love of wine. unpacked/ppt/media/image_8935532B.jpeg](Image1.jpg) Only Tuscan winery to obtain both the Equalitas & Slow Wine Chiocciola certifications ![Logo for "Equalitas": a clean, modern circular mark centered on the stacked monogram "3E" (the numeral 3 in bright cyan/blue at left and the letter E in lime green at right), flanked by two matching green curved brackets that form part of the outer ring. The top arc of the ring carries the motto "ENVIRONMENTAL · ETHICAL · ECONOMIC" in small-uppercase black lettering, with centered interpuncts between the words; the bold word "EQUALITAS" appears in black uppercase directly beneath the monogram. A rounded green crescent at the bottom completes the ring. The palette of lime green and cyan/blue plus strong black type conveys sustainability, trustworthiness and balance among the three E’s, while the minimalist shapes and sans‑serif typography give a contemporary, professional feel. unpacked/ppt/media/image_E535DBB5.png](Image3.jpg) ![The logo for Slow Food’s “Slow Wine” project: a stylized red snail with a spiral shell sits above the words “Slow Food” (in black serif type) and “Slow Wine” (in red serif type), with a small registered trademark symbol at the top right. The simple, two-color design uses the snail as an emblem of slowness, tradition and careful craftsmanship, visually linking the Slow Food movement’s values to a focus on sustainable, artisanal wine production. unpacked/ppt/media/image_A6AAAA50.jpeg](Image4.jpg) LIBRARY COLLECTION Largest certified organic farm in Tuscany — spot biodynamic farming on over 1,000 acres Poggio al Vento Riserva produced only in the best vintages from a prized single vineyard. Decades of Sangiovese clonal selection and experimentation; top clones shared across Montalcino Decades-long University of Florence partnership has positioned Col d’Orcia as a leader in sustainable farming and winemaking, and Sangiovese research Col d’Orcia is a traditional producer of Brunello di Montalcino for its use of large Slavonian oak barrels and prolonged aging. This is done to promote Sangiovese as the true star; the backbone to the wine’s structure and age-ability, rather than oak. In October 2023, Col d’Orcia’s decades of sustainable farming and winemaking were recognized by two of the most important sustainability accolades in Italian wine. Current stateside vertical packs of Brunello di Montalcino and Poggio al Vento Brunello di Montalcino Riserva: 3 bottle packs in wood Brunello 04/08/12 Brunello Poggio al Vento Riserva 04/08/12 ![Three bottles of Poggio al Vento Brunello di Montalcino Riserva (Col d’Orcia) with cream labels and red foil capsules stand in a row in front of branded pine presentation crates. One wooden box is partially open, showing tissue-wrapped bottles inside and a brass plaque indicating a limited edition (001/250); crate printing also notes “3 bott. 750 ml.” The composition highlights the wine’s elegant packaging and artisanal presentation—classic Tuscan labeling, subtle red emblem on the label, and natural wood storage that evokes cellar-aged quality. A group of wine bottles next to a wooden box Description automatically generated](Picture24.jpg) Equalitas Certification Benchmark for sustainability in the wine sector based on three pillars: social, environmental, and economic. Slow Wine Chiocciola Awarded to wineries working consciously and responsibly in respect to the environment and local terroir. Count Francesco Marone Cinzano also received a Special Award for Lifetime Achievement. ### Notes: <!-- Slide number: 3 --> WHOLESALER PROGRAMS PRODUCT FOCUS Nat’l DI Guideline: $46.67 W-R & SRP $69.99 DI Presell Guideline: $41.33 W-R & SRP $61.99 Brunello 2021vtg DI Pre-Sell March - April 2026 focus period ![A promotional sell‑sheet for Col d’Orcia’s Brunello di Montalcino DOCG 2021: an aerial, sunlit view of rolling Montalcino vineyards and cypress‑lined lanes forms the backdrop while a centered bottle of Brunello displays the estate label. Large headlines identify the vintage and appellation (Brunello di Montalcino DOCG 2021, Montalcino, Italy). A gold medallion at top right proclaims Col d’Orcia “Environmental Advocate of the Year 2025” (Winner of Wine Enthusiast’s Wine Star Award 2025), and two 93‑point tasting quotes—one from Monica Larner, Wine Advocate, and one from Eric Guido, Vinous—highlight black cherry, blackberry, sweet earth, rose petal and licorice notes, and energetic finish. Harvest and vinification notes describe a spring frost, warm ripening, organic estate grapes, manual harvest and four years aging (36 months in Slavonian and Allier oak casks plus 12 months in bottle). Sustainability and certification icons appear along the bottom beside importer credit to Palm Bay International.](Picture8.jpg) Enter Distributor Pricing & Order QTY Here Program: Reduced FOB will be available for DI-ONLY POs placed November 2025 – January 2026 Roadmap for Success: Have your distributor place a DI PO to ship from the winery before end of January, to ensure you have product before the March-April 2026 focus period Confirm your market’s 2021 vintage pricing - identify the W-R discount with your distributor, aiming to target the offer for March and April Pre-sell sell sheet with customizable pricing box available to share with your distributor and customers Tools: Presell sell sheet available in PBI Media Library Short video from Count Cinzano introducing the 2021 vintage Brand team is available for market & education support <!-- Slide number: 4 --> MARKETING TOOLS EDUCATION ![Screenshot from a promotional video: a sunlit vineyard at Col d’Orcia in Montalcino stretches across the foreground in neat rows of green vines, with rolling hills and distant mountains under a bright blue sky filled with large, billowing cumulus clouds. Centered on the frame is the winery’s white logo reading “COL D’ORCIA” with “MONTALCINO” beneath it, topped by a small star-like emblem; an orange circular play button overlay sits directly above the logo. Along the bottom are video player controls — a thin progress bar, a timestamp showing -01:55, play/volume/settings icons and a fullscreen button — suggesting this is the opening shot of a short vineyard film. The overall mood is tranquil and scenic, evoking classic Tuscan countryside imagery.](Picture17.jpg) ![Wine Enthusiast cover celebrating the magazine’s “Best of the Year” issue: a gleaming silver trophy engraved “Top 100 Wines of 2025” is draped with award ribbons — a red ribbon reading “#1 Wine of the Year,” a white ribbon labeled “Top 100 Spirits,” and an orange ribbon declaring “Wine Star Awards Winners.” A filled wine glass sits beside the trophy against a warm wood-and-textile backdrop, while bold, gold-and-orange masthead and headlines announce “Wine Enthusiast” and “The Best of Year Issue.” Small details like the issue price ($8.99 US & Canada) and barcode appear at the lower left, completing a celebratory, trophy-focused composition that highlights top wines, spirits and industry honors.](Picture10.jpg) ![Promotional distributor one-sheet for Col d’Orcia’s Brunello di Montalcino DOCG (March–April 2026). The top section, under the Col d’Orcia logo, headlines "The Momentum of Brunello di Montalcino DOCG" and summarizes category performance (Brunello +7.7% in volume and +2% in value), notes the U.S. as the #1 export market (about 1 in 3 bottles consumed globally), and credits on‑premise demand for driving growth. A small source line cites analysis by the Observatory of Unione Italiana Vini using Sipsource 2025 data. The middle section, titled "Col d’Orcia Key Selling Points," lists competitive positioning and commercial metrics: Col d’Orcia’s circa average unit price ($53) compared to Il Poggione ($78), Argiano ($90) and Biondi Santi ($334); PBI outpacing the market with +23% 9L growth (R12 through March); and an annual distributor pre‑sell program that provides limited‑time pricing support. It also highlights the brand’s Wine Enthusiast Wine Star Award — "Environmental Advocate of the Year (2025)" — and calls out certified organic, estate‑grown fruit farmed under sustainable and biodynamic principles. A small 3E/Equalitas certification mark appears near this copy. Visually, the sheet uses olive‑green headings and clean type, with a large photo of a Col d’Orcia Brunello bottle at right and a prominent round gold-red medallion reading "Col d’Orcia Environmental Advocate of the Year 2025" overlapping the bottle. The bottom area promotes the 2021 vintage launch sales tools (sell sheet with reviews/harvest notes and a video introducing the 2021 vintage) and carries Palm Bay International branding in the lower left corner. Overall the page combines market data, price comparisons, sustainability credentials and award recognition to position Col d’Orcia as a competitively priced, premium Brunello for U.S. distributors.](Picture21.jpg) ![A sunlit promotional poster for Col d’Orcia’s Brunello di Montalcino DOCG 2021: a bottle with a red capsule stands front and center against a sweeping aerial view of Montalcino’s cypress-lined vineyards and hillside estate. Text panels note the 2021 harvest (spring frosts, a restorative late spring and hot, dry summer), vineyard practices (organic estate grapes, manual harvest) and ageing (four years — 36 months in Slavonian and Allier oak casks followed by 12 months in bottle). The release is highlighted with two 93‑point reviews (quotes from Monica Larner, Wine Advocate, and Eric Guido, Vinous), a 2025 “Environmental Advocate of the Year” badge, and icons for sustainability/Slow Wine certification; Palm Bay International is shown as the distributor.](Picture3.jpg) Obsessed by Nature sustainability video Saved in the PBI.com media library here ![Two men pose in a warm, studio-like interior beside a polished wooden table bearing two labeled bottles of Col d’Orcia wine and a wooden presentation box stamped with the estate’s insignia. An older man with a white beard sits at the table in a light-colored jacket, one hand resting near a bottle and the other on the table; a younger man in a dark blazer stands behind him, smiling and holding a glass of red wine mid-toast. A formal, framed portrait hangs on the wall behind them, lending a sense of heritage and continuity. To the left, the magazine spread headline reads “Environmental Advocate of the Year” above the large Col d’Orcia masthead and accompanying copy about sustainable agriculture, signaling that the image accompanies an editorial recognition of the winery’s conservation efforts. The composition juxtaposes tradition and modern stewardship: tactile wood, classic labeling, and a relaxed yet refined tasting moment under soft, directional lighting.](Picture11.jpg) ![A square, high-contrast digital artwork made from densely repeated lines of small, neon‑green “coding” text on a deep black field. The tightly packed, monospace-like characters form a shimmering, matrix-like texture with subtle bands of brightness and spacing that suggest depth and slow motion—as if a frozen slice of scrolling code or a data stream has been turned into pattern. The strict repetition and micro-variations create a hypnotic, cybernetic mood that evokes programming, algorithmic processes, and the quiet rhythm of long coding sessions. Works well as a tech poster, wallpaper, or visual metaphor for the ubiquity and materiality of code. A person sitting at a table with a bottle of wine Description automatically generated](Picture32.jpg) ![Aerial black-and-white view of a classic stone estate: a cluster of tile‑roofed buildings with shuttered windows and arcaded wings set amid formal lawns, gravel drives and dense woodlands. Tall cypress rows cast long, graphic shadows across the grounds, while olive and ornamental planting frame courtyards and terraces. Overlaid in the center is the brand name "POGGIO AL VENTO®" in an elegant serif, crossed diagonally by a woven‑ribbon motif and a maroon square logo featuring a gold star and a stylized tiered monument — a composed, timeless image that evokes a refined Mediterranean villa or luxury country retreat. A aerial view of a town Description automatically generated](Picture35.jpg) ![A striking promotional poster announcing Col d’Orcia as Wine Enthusiast’s inaugural “Environmental Advocate of the Year.” Left panel: deep navy background and gold type celebrate the estate’s sustainability leadership, with small certification and partner logos (Slow Wine, equitalas-style badge, and Palm Bay). Right panel: two men — the estate’s stewards — stand side-by-side against the thick trunk of an ancient oak in a sunlit Montalcino vineyard, their country attire underscoring a blend of tradition and stewardship. The copy highlights Col d’Orcia’s certified organic acreage, ongoing conversion to biodynamic farming, research into clonal selection, erosion control and carbon-footprint reduction, and a research partnership with the University of Florence — visually linking place, people and long-term environmental commitment.](Picture7.jpg) Sell Sheets in PBI Media Library ![A printed vintage summary page laid out in five narrow vertical panels (1982, 1983, 1985, 1988, 1990) with small star ratings above each year, a short descriptive tasting/season note, and technical data grouped beneath (harvest date, yield, vinification length, ageing in wood, barrel capacity, origin of wood and bottling date). The design uses a restrained serif typeface, thin vertical rules between columns and a cream background for a classical wine‑range look. Key details from each panel: - 1982 — A hot spring and summer with limited rainfall produced grapes with higher aromatic and polyphenolic concentration; the wine showed pronounced tannic structure that mellowed with time. Harvest: 7 October. Yield: 4.3 tonnes/ha. Vinification: 22 days. Ageing in wood: 54 months. Barrel capacity: 50–75 hl. Origin of wood: Slavonia. Bottling date: 16 June 1988. - 1983 — A balanced season with good rain/sun balance and a regular harvest; wines described as fruity, elegant and powerful in structure with excellent acidity for longevity. Harvest: 5 October. Yield: 5.1 tonnes/ha. Vinification: 22 days. Ageing in wood: 54 months. Barrel capacity: 50–75 hl. Origin of wood: Slavonia. Bottling date: 17 October 1989. - 1985 — Very hot, dry summer with little rainfall, causing slight imbalance in phenolic ripening but higher aromatic and sugar concentration; called “a vintage of outstanding structure.” Harvest: 7 October. Yield: 5.3 tonnes/ha. Vinification: 20 days. Ageing in wood: 60 months. Barrel capacity: 50–75 hl. Origin of wood: Slavonia. Bottling date: 3 August 1991. - 1988 — Low rainfall and particularly high temperatures produced more concentrated, organoleptically intense wines with rougher, less integrated tannins than the following vintage. Harvest: 3 October. Yield: 5.5 tonnes/ha. Vinification: 21 days. Ageing in wood: 54 months. Barrel capacity: 50–75 hl. Origin of wood: Slavonia. Bottling date: 5 May 1993. - 1990 — Hot, mostly dry summer with timely beneficial rain allowed vines to reach optimum sugars and accumulate tannins and colour; described as a remarkably elegant vintage. Harvest: 2 October. Yield: 6.5 tonnes/ha. Vinification: 20 days. Ageing in wood: 63 months. Barrel capacity: 50–75 hl. Origin of wood: Slavonia. Bottling date: 30 April 1996. A row of text on a white background Description automatically generated](Picture33.jpg) ![Vintage notes for five Sangiovese years presented side-by-side with climate summaries, harvest and cellar data: - 2010 (★★★★★): Optimal climatic conditions — good spring rainfall, a hot dry summer and cool nights around harvest that promoted aromatic development. Harvest: 29–30 September. Yield: 5.5 tonnes/ha. Vinification: 20–25 days. Ageing in wood: 36 months. Barrel capacity: 25–75 hl. Origin of wood: Slavonia, Allier. Bottling date: 26 August 2015. - 2012 (★★★★★): Cold, sometimes snowy winter, mild spring and a very hot, dry summer; early September rains restored balance and aided Sangiovese ripening, producing lower yields but excellent concentration. Harvest: 13–14 September. Yield: 4 tonnes/ha. Vinification: 20–25 days. Ageing in wood: 36 months. Barrel capacity: 25–75 hl. Origin of wood: Slavonia, Allier. Bottling date: 19 July 2016. - 2013 (★★★★): A wet winter rebuilt soil water reserves after 2012’s drought; ideal timing of budburst and flowering led to balanced ripening and favorable harvest conditions. Harvest: 2–4 October. Yield: 3.5 tonnes/ha. Vinification: 20–25 days. Ageing in wood: 36 months. Barrel capacity: 25–75 hl. Origin of wood: Slavonia, Allier. Bottling date: 17 August 2017. - 2015 (★★★★★): Cold, dry winter followed by a wet spring that replenished water ahead of a hot summer; September’s strong day/night temperature range allowed perfect ripening. Harvest: 23–24 September. Yield: 5.5 tonnes/ha. Vinification: 20–25 days. Ageing in wood: 36 months. Barrel capacity: 25–75 hl. Origin of wood: Slavonia, Allier. Bottling date: 23 July 2019. - 2016 (★★★★★): Mild winter prompted early budburst; spring rains normalized the season and warming in June, with late summer temperature shifts and low August rainfall, led to excellent ripeness. Harvest: 28–29 September. Yield: 6 tonnes/ha. Vinification: 20–25 days. Ageing in wood: 36 months. Barrel capacity: 25–75 hl. Origin of wood: Slavonia, Allier. Bottling date: 20 July 2021. A row of white text Description automatically generated with medium confidence](Picture34.jpg) Wine Enthusiast Issue Best of Year 2025 Poggio al Vento Historic Brochure <!-- Slide number: 5 --> The Commercial Priorities | Commercial Priority #1 | Commercial Priority #2 | | --- | --- | | Brunello di Montalcino - Expand distribution in the independent, on and off premise channels. Program a blitz during the March - April focus period to sell in the new 2021 vintage | Rosso di Montalcino – Organic, estate gem with volumetric opportunity. Target BTG programs | | Reasons to Believe | | | Competitive Positioning: Col d’Orcia Brunello di Montalcino consistently overdelivers on quality and price, compared to the competitive set: Top Quality: Core focus and flagship of the estate; receives top scores every year WINNER! Environmental Advocate of the Year 2025 - Wine Enthusiast Wine Star Award 2021V: 93pts, Vinous 2020V: 95pts Kerin O’Keefe, 94pts Wine Advocate, 92pts Wine Spectator Organic, hand-harvested estate farmed; Col d’Orcia farms with comprehensive sustainable and biodynamic principles A traditional producer, favoring long aging in neutral oak. Approachable upon release and can be aged for decades DI Pre-Sell Reduction of $36 per case - for DI-only orders - positions Col d’Orcia as one of the most competitively priced Brunello on the market Cadence of annual pre-sell to build excitement and anticipation in the market See slide 5 for more information | BTG Opportunity Top Rosso markets – NY, FL & MA – keys to their success: Over-indexing in on-premise, independent BTG focus allows Rosso to be ~15% mix of business FL Velocity highlight: 5.2cs/ year on-prem! Why Rosso di Montalcino: Essentially a “declassified” Brunello! Organic, hand-harvested & estate farmed from young vines destined for Brunello 2022V: 91pts James Suckling 2021V: 91pts Vinous Strong history in the category – In the mid-1970’s, Col d’Orcia championed the young table wine of Montalcino to be classified. Thanks to their efforts, in 1983 the Rosso di Montalcino DOC appellation was established | ![A high‑contrast typographic composition formed entirely from the repeated word “Coding.” The black words are densely arranged and warped into concentric rings, creating a globe‑like, three‑dimensional illusion that draws the eye to the center. The repetition and rhythm of identical letterforms produce a textured, almost topographic surface—at once orderly and hypnotic. Minimal color and strong contrast give the piece a bold, modern feel that evokes programming culture, data repetition, and iterative processes. Suitable as poster art, a tech blog header, or a visual metaphor for networks, collective effort, and the layered complexity of software. A red circle with gold text](Picture5.jpg) | Col d’Orcia ($53) | Il Poggione ($78) | Argiano ($90) | Biondi Santi ($334) | | --- | --- | --- | --- | | Circana avg. unit price ($) | | | | ![Col d’Orcia Brunello di Montalcino DOCG — an elegant, full-bodied Tuscan red presented in a tall, dark glass bottle with a deep-red capsule and a cream label embossed with a gold-framed emblem. Made from 100% Sangiovese in the Montalcino hills, this classic Brunello is known for aromas of ripe cherry and plum, earthy leather and tobacco notes, firm refined tannins and a long, savory finish. Ideal with roasted red meats, game or aged pecorino, and built for cellaring to develop greater complexity over 5–15+ years. A bottle of wine with a white label Description automatically generated](Picture2.jpg) ![A glossy, dark-brown Bordeaux‑style wine bottle with a deep magenta capsule and matching label. The label reads "COL D'ORCIA" in white type near the top and "ROSSO DI MONTALCINO DOC" at the bottom; a minimalist white graphic — a stylized hand pointing upward above a small pyramid of rounded shapes — is centered beneath a single gold star. Clean studio lighting creates a vertical highlight on the bottle’s shoulder, emphasizing the smooth glass and the vivid contrast between the rich label color and the dark wine bottle. The overall look is modern and elegant, signaling an Italian red from Montalcino, Tuscany.](Picture6.jpg) ### Notes:

<!-- Slide number: 1 --> fy27 Col d’Orcia brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> COL D’ORCIA PITCH ON A PAGE OUTSTANDING ACCOLADES SUSTAINABILITY & CERTIFICATIONS THE ESTATE Col d’Orcia is a historic estate in southern Montalcino producing traditional, organic Brunello di Montalcino, 100% estate and hand-harvested. The estate has been organic since their 2013 vintage and is now the largest certified organic wine producing farm in…

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