Chateau Greysac_BrandToolkit_FY27Nov-Dec.pptx

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Chateau Greysac_BrandToolkit_FY27Nov-Dec.pptx

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Name: Chateau Greysac_BrandToolkit_FY27Nov-Dec.pptx
Filename: Chateau Greysac_BrandToolkit_FY27Nov-Dec.pptx
File Size: 37.3 MB
Uploaded: August 07, 2026 at 7:18 PM
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Château Greysac Brand Toolkit (FY27 Nov–Dec) outlines marketing and commercial priorities for Château Greysac wines—primarily the Médoc Cru Bourgeois Supérieur and Le Blanc Sauvignon Blanc—highlighting retail and on‑premise distribution, a 2019 Médoc Decanter gold/96‑point accolade, POS and tasting assets, a Fogo de Chão program, and social/video resources to drive sales and listings.

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<!-- Slide number: 1 --> fy27 CHATEAU GREYSAC brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> PITCH ON A PAGE ![A product-style photo of a 2019 Château Greysac Médoc (Cru Bourgeois Supérieur) red wine bottle. The classic Bordeaux-shaped bottle is made of dark glass and topped with a gold foil capsule; the white front label shows a finely detailed engraved-style sketch of a gated château entrance, the vintage “2019” and the scripted name “Château Greysac.” Near the shoulder a round gold Decanter award sticker displays a 96-point score. Visible label text also includes “Médoc,” “Cru Bourgeois Supérieur” and “Mis en bouteille au château.” The bottle is photographed against a clean white background.](Picture18.jpg) ![A clear glass bottle of pale straw-colored Bordeaux white wine sealed with a gold screwcap. The white label shows an engraved-style illustration of a stone estate gate flanked by foliage, with "BORDEAUX" printed at the top and "Sauvignon Blanc" indicated beneath; an elegant gold-script brand name appears near the bottom. Clean, classic packaging that emphasizes the wine’s French origin and a refined, traditional aesthetic.](Picture6.jpg) ![A man in his late 50s stands on a weathered wooden jetty overlooking a calm, reed-lined marsh. Dressed in a light blue button‑down shirt and dark jeans with a jacket casually slung over one shoulder, he extends an arm outward in a relaxed, gesturing pose as bright sunlight backlights the scene. Tall green grasses in the foreground are softly out of focus, creating layered depth and a peaceful, contemplative atmosphere.](Picture7.jpg) #1 Medoc ![Black-and-white pen-and-ink elevation of a formal two-story Classical‑Revival mansion, shown front-on and rendered as an architectural drawing. The symmetrical façade features a central pedimented gable and an arched transom over the main entrance, flanked by tall multi‑pane windows with shutters and keystoned lintels; rusticated stone blocks, a pronounced cornice and low hipped roof with chimneys define the roofline. A wrought‑iron gate set between two heavy stone piers with urn‑like caps marks the approach, while climbing ivy and clipped plantings soften the masonry and trail across the entablature, emphasizing the building’s stately, historic character. A drawing of a house](Picture3.jpg) ![A refined wine label for Château Greysac (Médoc, Bordeaux): at center, a finely engraved illustration of an ornate wrought‑iron gate set between classical stone pillars and framed by clipped shrubs; above it, a small gold crown emblem and the vintage year “2018,” with the curved legend “MIS EN BOUTEILLE AU CHÂTEAU” (bottled at the estate) arched across the top. The estate name “Château Greysac” appears below in elegant black script, followed by “MÉDOC” in deep red small caps and the classification line “CRU BOURGEOIS SUPÉRIEUR” in uppercase black. The restrained palette of black, gold and red, together with the traditional engraving and contrasting typefaces, conveys old‑world elegance and estate provenance.](Picture9.jpg) Retail: Château Greysac is the #1 Medoc Bordeaux $20+ since 2015 On-Premise: Prominent National Listings Château Greysac celebrates over sixty years of distribution in the U.S. creating name and image recognition and loyalty. Jean Guyon, proprietor of Château Greysac purchased the estate in 2012, becoming the largest land-owner in Médoc creating optimal, sustainable vineyard management and consistent high quality. 2019 Medoc received a gold medal and 96 points from Decanter World Wine Awards – each bottle has the official Decanter sticker on it. 90+ ratings on the Medoc since 2012 when Jean Guyon took over. Cru Bourgeois Superieur with the 2018 vintage of the Medoc became a and the 2022 vintage of the Sauvignon Blanc became fully estate-bottled (on back label)! Circana MULO L52 w/e 5/31/26​ <!-- Slide number: 3 --> COMMERCIAL PRIORITIES | Commercial Priority #1 | Commercial Priority #2 | | --- | --- | | Increase Medoc Cru Bourgeois account solds with volumetric opportunities: Off-Premise Chains (Circana/Nielsen Reporting) On-Premise Chains | Grow both the Medoc CBS and Le Blanc in on-premise independents by the glass | | Reasons to Believe | | | Superiore Quality: 2019 Medoc received a gold medal and 96 points from Decanter World Wine Awards – each bottle has the official Decanter sticker on it. 90+ ratings on the Medoc since 2012 when Jean Guyon took over. Proven Success with Prominent listings: Retail: Château Greysac is the #1 Medoc Bordeaux $20+ imported into the US since 2015 Prominent Listings: Harris Teeter, Albertson Safeway, Kroger, Fresh Market On-Premise: Prominent National Listings: Mortons, Fogo de Chao, Kimpton, Capital Grill, Eddie V’s Club Procure, Sam's Club, Delta Lounges -- JFK (NYC), BOS, LAX | Modern Bordeaux Style High Quality Food-Friendly Styles Proven Quality: Cru Bourgeois Superieur with the 2018 vintage of the Medoc (strict qualifiers) Sauvignon Blanc 2022 vintage became fully estate-bottled (on back label). Continued hot varietal. Target: Euro-centric wine shops and restaurants that focus on benchmarks in their category, while appreciating authenticity, consistency and approachability | Source: *Circana, Total US MULO + C + LIQ, 52 wks thru 5/31/26; 3 <!-- Slide number: 4 --> # Fogo de Chao Churrascaria Program Overview & Action needed The Fogo de Chão experience is a celebration of fire and flavor. Château Greysac Médoc is the ultimate companion to this journey, offering a structured, Merlot-dominant profile that complements the richness of the steakhouse cuisine. Its Bordeaux that’s built for a culinary journey – a wine that evolves alongside the continuous service, providing a sophisticated counterpoint to the vibrant energy of the dining room. Château Greysac Médoc has been on the wine list By the Bottle for at least 5 years! This is a mandatory By the Bottle renewal listing starting March 2026. See Chain Action for details. Approved Wine Château Greysac Medoc Cru Bourgeois Supérieur Audience profile   The celebratory diner, the group host, and the culinary explorer who seeks an authentic yet approachable old-world wine to match the tradition of the Brazilian steakhouse. Activities Offer training videos or live sessions with Richard Dupont to help sell through. Contact Jocie Beeal or brand team for support. POS available. ![A smiling server in a Fogo de Chão uniform slices sizzling skewered beef tableside, letting thin, juicy cuts fall onto a warm ceramic plate while a guest looks on. In the foreground a glass of red wine and a bottle of Château Greysac Médoc — promoted on a sign reading “Featured by the Bottle” — sit ready to accompany the meal. Warm, soft lighting and blurred diners in the background create a convivial steakhouse atmosphere as the carver’s knife and spiral of meat take center stage.](Picture3.jpg) <!-- Slide number: 5 --> # POS ![Freestanding vertical wine display with a slender black wrought-iron frame and decorative scrollwork arm that suspends a round wooden sign engraved with a vintage château crest and flowing cursive script. Three stacked stained-wood shelves with metal rail guards and small front nameplates showcase an assortment of red and white wine bottles—dark glass bottles with foil caps alongside pale bottles of white—neatly arranged and secured by thin vertical supports. The mix of warm wood tones, matte black metal, and classic signage gives the piece a rustic‑chic, boutique‑retail look ideal for a tasting room, wine shop, café entryway, or home bar.](Picture3.jpg) ![A minimalist horizontal composition in warm neutral tones: two adjacent beige panels fill the frame, separated by a narrow, darker vertical seam. The left panel is slightly deeper in hue and shows a faint vertical grain or shadow, while the right panel is a softer, paler beige with a subtle highlight along its top edge. The image’s long, narrow aspect and restrained palette emphasize negative space, calm balance, and a quiet, tactile quality—suggesting sunlit plaster, folded paper, or a painted architectural surface.](Picture1.jpg) ![Several dark Bordeaux-style wine bottles displayed on a black tablecloth. Each has a white label with an engraved illustration of a gated estate, the word “Château” in script and “Médoc,” and gold foil capsules; visible vintages include 2016 and 2017. Overhead lighting creates glossy reflections on the glass, and additional bottles (including ones labeled Mascota Vineyards) sit in the background, suggesting a retail or tasting display. A group of wine bottles on a table Description automatically generated](Picture7.jpg) ![A tall, rustic gray woven fabric wine gift bag, cinched at the neck with matching drawstring cords to reveal the natural cork of the bottle beneath. The coarse, textured linen-like material is printed with a subtle crest and elegant cursive logo reading “Chateau Greypar,” giving the package a refined, vintage-inspired look perfect for gifting or upscale presentation.](Picture10.jpg) Tastings – Contact Brand Team Case Card & Shelf talkers Value-added Gift Bag ![Front elevation line drawing of a formal two‑story country house in a restrained neoclassical idiom: a centered pedimented portico and strong cornice line cap a symmetrical masonry façade punctuated by tall, shuttered sash windows and chimneys at the roofline. The approach is defined by substantial stone gate piers topped with molded caps and an ornate wrought‑iron double gate, while climbing ivy softens the walls and frames the central entrance. Fine ink hatching and stippling indicate stone texture, roofing courses and shadow, giving a measured, architectural-quality rendering of the composition. A drawing of a house](Picture6.jpg) 3-Case Display Available in Bradley & Syosset Warehouse – contact Marketing <!-- Slide number: 6 --> # SOCIAL MEDIA & Videos ![A bearded man in a crisp white shirt smiles as he holds a glass of red wine in a dim, barrel-lined cellar. He leans casually on a row of new oak barrels with a bottle resting on top, the warm glow of a single overhead lamp highlighting the wood grain and suggesting a hands-on vintner conducting a tasting or cellar inspection.](Picture14.jpg) ![A moody, elegant winery homepage: warm, out-of-focus oak barrels form a soft brown background while a finely detailed white line drawing of a classical château sits centrally over the image. Below the illustration, the estate name "Château Greysac" appears in sweeping silver-gray script, with the designation "AOC Médoc Cru Bourgeois Supérieur" set in small caps beneath. A restrained top navigation — HOME, STORY, OUR WINES, GALLERY, RECIPES — and a small château logo at the center top complete the composition. The layout, luxurious typography, and amber lighting evoke tradition, craftsmanship, and artisanal winemaking, suggesting a premium Bordeaux estate focused on heritage and barrel-aged wines. Alt text (for accessibility): blurred oak barrels background with a white line-drawing of a château, the scripted title "Château Greysac" and the subtitle "AOC Médoc Cru Bourgeois Supérieur," plus a minimal top navigation.](Picture9.jpg) ![A chilled bottle of Bordeaux Sauvignon Blanc — Le Blanc de Greysac, 2021 — stands at the center of a crisp white tablecloth, tiny beads of condensation clinging to the pale glass and a gold capsule crowning the neck. Softly blurred behind it are inverted wine glasses and plates of thinly sliced charcuterie, suggesting an intimate alfresco tasting, while a sun‑warmed stone wall and leafy vines frame the scene with a relaxed, rustic elegance.](ContentPlaceholder6.jpg) ![A relaxed wine-and-cheese tasting: a glass of deep ruby 2012 Château Greysac (Cru Bourgeois, Médoc) sits beside its bottle on a white-clothed table, while a green ceramic plate holds small pairings — a smear of blue cheese, a couple of soft-ripened wedges, an herb‑crusted cheese piece, a slice of seeded bread with a dark tapenade and a spoonful of raisin chutney — with extra water and wine glasses softly reflected in the background.](Picture8.jpg) ![A close-up view of a dark bottle of red wine with an ornate château label, set between two empty stemmed wine glasses and a small faceted tumbler on a sunlit terrace table. Beyond the railing, a soft-focus riverside promenade, leafy trees and the distant silhouette of twin church spires stretch across a bright blue sky, suggesting a leisurely afternoon wine tasting with a scenic urban waterfront as the backdrop.](Picture15.jpg) ChateauGreysac.com Videos https://www.youtube.com/watch?v=rGqpX25k7DA https://www.youtube.com/watch?v=muyNhKlIYfM ![Vibrant Instagram logo: a rounded-square app icon with a smooth purple-to-pink-to-orange gradient background and a minimalist white outline of a camera — a central circle for the lens and a small circular viewfinder in the top right — evoking visual storytelling, creativity, and social connection. Instagram Logo PNG Transparent Background](Picture1.jpg) domainesrollandeby

<!-- Slide number: 1 --> fy27 CHATEAU GREYSAC brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> PITCH ON A PAGE ![A product-style photo of a 2019 Château Greysac Médoc (Cru Bourgeois Supérieur) red wine bottle. The classic Bordeaux-shaped bottle is made of dark glass and topped with a gold foil capsule; the white front label shows a finely detailed engraved-style sketch of a gated château entrance, the vintage “2019” and the scripted name…

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