Mon Frère Retail Sell Sheet

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Name: Mon Frère Retail Sell Sheet

Original Filename: Mon_Frere_Fact_Sheet_Retail.pdf

Category: Sell Sheets

File Size: 2.7 MB

Uploaded: December 11, 2025 at 6:38 PM

File Type: application/pdf

Wine Information

Overview of mon frère brand: 100% varietal wines from California, priced under $15 SRP, rated 90+ points, varietals Pinot Noir, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc; modern packaging and shelf placement.

mon frère

Company: mon frère

Region: California

Country: United States

Description:

Brand focuses on easy-to-love, high-quality California varietal wines with approachable price points and modern packaging.

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mon frère I L A T E R Good Wine Doesn’t Have to Be Complicated Great friendship and great wine just go together — and neither one should be complicated. In fact, that’s how the idea for mon frère came about. The goal is simple: easy-to-love wines, which capture the essence of California’s most prized grape varieties, that fit in effortlessly and make any moment better. Just like your closest friends and family always do. BRAND-SELLING FACTS 1. 100% varietal wines made from carefully selected grapes grown across California 2. Every mon frère wine has been rated 90+ points and has an SRP of under $15 a bottle 3. Sleek, modern packaging aligns with consumer expectations and labeling trends for high-quality wines BRAND BENEFITS TO ACCOUNTS Highly rated, top-quality California wines that offer great value versus their competitive set and will appeal to new and experienced consumers alike BRAND PRIORITIES SHELF EXECUTION STANDARDS Priority Focus Pinot Noir Cabernet Sauvignon Chardonnay Sauvignon Blanc SRP $14.99 $14.99 $11.99 $11.99 L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 © SCAN TO EXPLORE FURTHER PBI Shelf Adjacencies: J. Lohr/Bread & Butter/Estancia Ensure Cold Box Placement

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