Cloud90 Fact Sheet: Retail
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Cloud90 by Cavit presents a 'Better for You' line of 750mL wines featuring Pinot Grigio (90 calories, 9% ABV) along with Sauvignon Blanc, Chardonnay, and Brut; the range emphasizes vegan/gluten-free options and sustainability in packaging; wines originate from the foothills of northern Italy.
Cloud90 Pinot Grigio
Cloud90 Pinot Grigio from Cavit; 90 calories per 9% ABV; crafted with an earlier harvest and state-of-the-art filtration; vegan and gluten-free; sustainability-focused packaging.
I L A T E R Cloud90 Sip Without Sacrifice From Cavit — the originators of the Italian pinot grigio category and the name behind America’s #1 Italian pinot grigio and #1 Italian wine* — comes Cloud90. This game changer in the “Better for You” category is crafted in the foothills of northern Italy and delivers the same crisp, beautiful flavors of classic Cavit with less alcohol and fewer calories. The secret? An earlier harvest and state-of-the-art filtration creates an artisanal wine that’s just 90 calories, 9% alcohol, and 100% divine. No compromises; just pure, mindful enjoyment. BRAND-SELLING FACTS 1. Cloud90 is #1 in $ Sales within the Italian “Better for You” category** & #1 in growth (weighted distribution) in still white Italian wines ($8-$11) 2. Vegan & gluten free across the full range 3. Better for you, better for the Earth: Cavit is a leader in sustainability and uses renewable solar energy in the winery, 99% recycled cardboard packaging, and 80% recycled-glass, lighter-weight bottles. BRAND BENEFITS TO ACCOUNTS Offer customers a way to indulge and unwind with delicious wines while staying true to their more mindful, balanced lifestyle. Cloud90 wines are the beautifully packaged answer to the rapidly growing “Better for You” category — brought to you by Cavit, the trusted experts and pioneers who put Italian pinot grigio on the map 40+ years ago. SHELF EXECUTION STANDARDS Priority Focus Pinot Grigio 750mL Additional Focus Sauvignon Blanc 750mL Chardonnay 750mL Brut 750mL SRP $9.99-$11.99 SRP $9.99-$11.99 $9.99-$11.99 $11.99-$15.99 SCAN TO EXPLORE FURTHER WINERY PBI Shelf Adjacencies: FitVine, Kim Crawford, Cupcake Light Hearted, Josh Cellars N/A Sparkling r o u q L i + C + O L U M S U l a t o T 5 2 / 6 2 / 0 1 e / w 2 5 a n a c r i C * * a l l e n a C : n o i t i t e p m o C , i s k w 2 5 L 5 2 / 3 1 / 7 g n d n e d o i r e p a n a c r i C * L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 ©
Cloud90 Sauvignon Blanc
Cloud90 Sauvignon Blanc, part of Cavit's Cloud90 line; 750mL bottle.
I L A T E R Cloud90 Sip Without Sacrifice From Cavit — the originators of the Italian pinot grigio category and the name behind America’s #1 Italian pinot grigio and #1 Italian wine* — comes Cloud90. This game changer in the “Better for You” category is crafted in the foothills of northern Italy and delivers the same crisp, beautiful flavors of classic Cavit with less alcohol and fewer calories. The secret? An earlier harvest and state-of-the-art filtration creates an artisanal wine that’s just 90 calories, 9% alcohol, and 100% divine. No compromises; just pure, mindful enjoyment. BRAND-SELLING FACTS 1. Cloud90 is #1 in $ Sales within the Italian “Better for You” category** & #1 in growth (weighted distribution) in still white Italian wines ($8-$11) 2. Vegan & gluten free across the full range 3. Better for you, better for the Earth: Cavit is a leader in sustainability and uses renewable solar energy in the winery, 99% recycled cardboard packaging, and 80% recycled-glass, lighter-weight bottles. BRAND BENEFITS TO ACCOUNTS Offer customers a way to indulge and unwind with delicious wines while staying true to their more mindful, balanced lifestyle. Cloud90 wines are the beautifully packaged answer to the rapidly growing “Better for You” category — brought to you by Cavit, the trusted experts and pioneers who put Italian pinot grigio on the map 40+ years ago. SHELF EXECUTION STANDARDS Priority Focus Pinot Grigio 750mL Additional Focus Sauvignon Blanc 750mL Chardonnay 750mL Brut 750mL SRP $9.99-$11.99 SRP $9.99-$11.99 $9.99-$11.99 $11.99-$15.99 SCAN TO EXPLORE FURTHER WINERY PBI Shelf Adjacencies: FitVine, Kim Crawford, Cupcake Light Hearted, Josh Cellars N/A Sparkling r o u q L i + C + O L U M S U l a t o T 5 2 / 6 2 / 0 1 e / w 2 5 a n a c r i C * * a l l e n a C : n o i t i t e p m o C , i s k w 2 5 L 5 2 / 3 1 / 7 g n d n e d o i r e p a n a c r i C * L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 ©
Cloud90 Chardonnay
Cloud90 Chardonnay, Cloud90 line from Cavit; 750mL bottle.
I L A T E R Cloud90 Sip Without Sacrifice From Cavit — the originators of the Italian pinot grigio category and the name behind America’s #1 Italian pinot grigio and #1 Italian wine* — comes Cloud90. This game changer in the “Better for You” category is crafted in the foothills of northern Italy and delivers the same crisp, beautiful flavors of classic Cavit with less alcohol and fewer calories. The secret? An earlier harvest and state-of-the-art filtration creates an artisanal wine that’s just 90 calories, 9% alcohol, and 100% divine. No compromises; just pure, mindful enjoyment. BRAND-SELLING FACTS 1. Cloud90 is #1 in $ Sales within the Italian “Better for You” category** & #1 in growth (weighted distribution) in still white Italian wines ($8-$11) 2. Vegan & gluten free across the full range 3. Better for you, better for the Earth: Cavit is a leader in sustainability and uses renewable solar energy in the winery, 99% recycled cardboard packaging, and 80% recycled-glass, lighter-weight bottles. BRAND BENEFITS TO ACCOUNTS Offer customers a way to indulge and unwind with delicious wines while staying true to their more mindful, balanced lifestyle. Cloud90 wines are the beautifully packaged answer to the rapidly growing “Better for You” category — brought to you by Cavit, the trusted experts and pioneers who put Italian pinot grigio on the map 40+ years ago. SHELF EXECUTION STANDARDS Priority Focus Pinot Grigio 750mL Additional Focus Sauvignon Blanc 750mL Chardonnay 750mL Brut 750mL SRP $9.99-$11.99 SRP $9.99-$11.99 $9.99-$11.99 $11.99-$15.99 SCAN TO EXPLORE FURTHER WINERY PBI Shelf Adjacencies: FitVine, Kim Crawford, Cupcake Light Hearted, Josh Cellars N/A Sparkling r o u q L i + C + O L U M S U l a t o T 5 2 / 6 2 / 0 1 e / w 2 5 a n a c r i C * * a l l e n a C : n o i t i t e p m o C , i s k w 2 5 L 5 2 / 3 1 / 7 g n d n e d o i r e p a n a c r i C * L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 ©
Cloud90 Brut
Cloud90 Brut 750mL, sparkling wine in Cloud90 line.
I L A T E R Cloud90 Sip Without Sacrifice From Cavit — the originators of the Italian pinot grigio category and the name behind America’s #1 Italian pinot grigio and #1 Italian wine* — comes Cloud90. This game changer in the “Better for You” category is crafted in the foothills of northern Italy and delivers the same crisp, beautiful flavors of classic Cavit with less alcohol and fewer calories. The secret? An earlier harvest and state-of-the-art filtration creates an artisanal wine that’s just 90 calories, 9% alcohol, and 100% divine. No compromises; just pure, mindful enjoyment. BRAND-SELLING FACTS 1. Cloud90 is #1 in $ Sales within the Italian “Better for You” category** & #1 in growth (weighted distribution) in still white Italian wines ($8-$11) 2. Vegan & gluten free across the full range 3. Better for you, better for the Earth: Cavit is a leader in sustainability and uses renewable solar energy in the winery, 99% recycled cardboard packaging, and 80% recycled-glass, lighter-weight bottles. BRAND BENEFITS TO ACCOUNTS Offer customers a way to indulge and unwind with delicious wines while staying true to their more mindful, balanced lifestyle. Cloud90 wines are the beautifully packaged answer to the rapidly growing “Better for You” category — brought to you by Cavit, the trusted experts and pioneers who put Italian pinot grigio on the map 40+ years ago. SHELF EXECUTION STANDARDS Priority Focus Pinot Grigio 750mL Additional Focus Sauvignon Blanc 750mL Chardonnay 750mL Brut 750mL SRP $9.99-$11.99 SRP $9.99-$11.99 $9.99-$11.99 $11.99-$15.99 SCAN TO EXPLORE FURTHER WINERY PBI Shelf Adjacencies: FitVine, Kim Crawford, Cupcake Light Hearted, Josh Cellars N/A Sparkling r o u q L i + C + O L U M S U l a t o T 5 2 / 6 2 / 0 1 e / w 2 5 a n a c r i C * * a l l e n a C : n o i t i t e p m o C , i s k w 2 5 L 5 2 / 3 1 / 7 g n d n e d o i r e p a n a c r i C * L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 ©
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