Yealands Retail Sell Sheet

Yealands Sauvignon Blanc Core, part of Yealands' core Sauvignon Blanc range produced in the Awatere Valley, New Zealand. The brand emphasizes sustainability (Toitū carbonzero certified, solar displays) and terroir-driven character.

Yealands I L A T E R Sustainably Crafted, Naturally Distinctive Founded in 2008 by Peter Yealands with the express goal of creating the most sustainable winemaking operation on the planet, Yealands wines showcase the diverse microclimates of New Zealand’s Awatere Valley. From becoming the first winery in the world to be Toitū carbonzero certified to maintaining one of the country’s largest solar displays, Yealands proves that sustainability and world-class wine go hand in hand. BRAND-SELLING FACTS 1. Leader in sustainability and annual recipient of eco-friendly awards 2. The premium, wind-swept Awatere Valley is known for producing wines with incredible flavor intensity and exhilarating acidity 3. The Sauvignon Blanc category continues to grow at +7% Vol vs. YAG (TTL Wine -4%) Source: Circana MULO+Conv+Liq latest 52 weeks 4-27-25 BRAND BENEFITS TO ACCOUNTS Yealands has the pedigree to deliver exceptional quality for value to discerning customers who value environmentally conscious practices and wines with a distinct, terroir-driven character in a growing category. SHELF EXECUTION STANDARDS BRAND PRIORITIES Priority Focus SRP Sauvignon Blanc Core $12-14.99 Additional Key SKUs Sauvignon Blanc Reserve Lighter Sauvignon Blanc SRP $16.99 $13.99 Single Vineyard Sauvignon Blanc $26.99 SCAN TO EXPLORE FURTHER Shelf Adjacencies: Kim Crawford/Matua/Oyster Bay Ensure Cold Box Placement WINERY PBI L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 ©

Yealands Sauvignon Blanc Reserve, a higher-tier Sauvignon Blanc from Yealands' lineup in the Awatere Valley, New Zealand.

Yealands I L A T E R Sustainably Crafted, Naturally Distinctive Founded in 2008 by Peter Yealands with the express goal of creating the most sustainable winemaking operation on the planet, Yealands wines showcase the diverse microclimates of New Zealand’s Awatere Valley. From becoming the first winery in the world to be Toitū carbonzero certified to maintaining one of the country’s largest solar displays, Yealands proves that sustainability and world-class wine go hand in hand. BRAND-SELLING FACTS 1. Leader in sustainability and annual recipient of eco-friendly awards 2. The premium, wind-swept Awatere Valley is known for producing wines with incredible flavor intensity and exhilarating acidity 3. The Sauvignon Blanc category continues to grow at +7% Vol vs. YAG (TTL Wine -4%) Source: Circana MULO+Conv+Liq latest 52 weeks 4-27-25 BRAND BENEFITS TO ACCOUNTS Yealands has the pedigree to deliver exceptional quality for value to discerning customers who value environmentally conscious practices and wines with a distinct, terroir-driven character in a growing category. SHELF EXECUTION STANDARDS BRAND PRIORITIES Priority Focus SRP Sauvignon Blanc Core $12-14.99 Additional Key SKUs Sauvignon Blanc Reserve Lighter Sauvignon Blanc SRP $16.99 $13.99 Single Vineyard Sauvignon Blanc $26.99 SCAN TO EXPLORE FURTHER Shelf Adjacencies: Kim Crawford/Matua/Oyster Bay Ensure Cold Box Placement WINERY PBI L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 ©

Lighter Sauvignon Blanc from Yealands, offering a lighter style within the Sauvignon Blanc lineup, produced in the Awatere Valley, New Zealand.

Yealands I L A T E R Sustainably Crafted, Naturally Distinctive Founded in 2008 by Peter Yealands with the express goal of creating the most sustainable winemaking operation on the planet, Yealands wines showcase the diverse microclimates of New Zealand’s Awatere Valley. From becoming the first winery in the world to be Toitū carbonzero certified to maintaining one of the country’s largest solar displays, Yealands proves that sustainability and world-class wine go hand in hand. BRAND-SELLING FACTS 1. Leader in sustainability and annual recipient of eco-friendly awards 2. The premium, wind-swept Awatere Valley is known for producing wines with incredible flavor intensity and exhilarating acidity 3. The Sauvignon Blanc category continues to grow at +7% Vol vs. YAG (TTL Wine -4%) Source: Circana MULO+Conv+Liq latest 52 weeks 4-27-25 BRAND BENEFITS TO ACCOUNTS Yealands has the pedigree to deliver exceptional quality for value to discerning customers who value environmentally conscious practices and wines with a distinct, terroir-driven character in a growing category. SHELF EXECUTION STANDARDS BRAND PRIORITIES Priority Focus SRP Sauvignon Blanc Core $12-14.99 Additional Key SKUs Sauvignon Blanc Reserve Lighter Sauvignon Blanc SRP $16.99 $13.99 Single Vineyard Sauvignon Blanc $26.99 SCAN TO EXPLORE FURTHER Shelf Adjacencies: Kim Crawford/Matua/Oyster Bay Ensure Cold Box Placement WINERY PBI L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 ©

Single Vineyard Sauvignon Blanc, premium line from Yealands grown in the Awatere Valley, New Zealand. Listed price SRP $26.99.

Yealands I L A T E R Sustainably Crafted, Naturally Distinctive Founded in 2008 by Peter Yealands with the express goal of creating the most sustainable winemaking operation on the planet, Yealands wines showcase the diverse microclimates of New Zealand’s Awatere Valley. From becoming the first winery in the world to be Toitū carbonzero certified to maintaining one of the country’s largest solar displays, Yealands proves that sustainability and world-class wine go hand in hand. BRAND-SELLING FACTS 1. Leader in sustainability and annual recipient of eco-friendly awards 2. The premium, wind-swept Awatere Valley is known for producing wines with incredible flavor intensity and exhilarating acidity 3. The Sauvignon Blanc category continues to grow at +7% Vol vs. YAG (TTL Wine -4%) Source: Circana MULO+Conv+Liq latest 52 weeks 4-27-25 BRAND BENEFITS TO ACCOUNTS Yealands has the pedigree to deliver exceptional quality for value to discerning customers who value environmentally conscious practices and wines with a distinct, terroir-driven character in a growing category. SHELF EXECUTION STANDARDS BRAND PRIORITIES Priority Focus SRP Sauvignon Blanc Core $12-14.99 Additional Key SKUs Sauvignon Blanc Reserve Lighter Sauvignon Blanc SRP $16.99 $13.99 Single Vineyard Sauvignon Blanc $26.99 SCAN TO EXPLORE FURTHER Shelf Adjacencies: Kim Crawford/Matua/Oyster Bay Ensure Cold Box Placement WINERY PBI L F , h c a e B m a P t s e W l , l a n o i t a n r e t n I l y a B m a P 5 2 0 2 ©