FY27 Salentein Brand Toolkit.pptx

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Name: FY27 Salentein Brand Toolkit.pptx
Filename: FY27 Salentein Brand Toolkit.pptx
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Uploaded: June 08, 2026 at 5:14 PM
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FY27 Salentein Brand Toolkit (Sept–Oct 2026) is a marketing playbook for Bodegas Salentein—an iconic, family‑owned Uco Valley winery noted for high‑altitude terroir, sustainable practices and consistent 90+ scores (including a 92‑point Wine Spectator Reserve Malbec). It details brand positioning and key assets—POS, case cards, brochures, premium displays, coupons, distributor trip and shelf/display standards—to support retail execution and promotional programs.

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Producer:
Bodegas Salentein
Commodity:
Wine

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<!-- Slide number: 1 --> FY27 BRAND TOOLKIT September – October 2026 <!-- Slide number: 2 --> PITCH ON A PAGE ![A low, rectangular brick winery building labeled "SALENTEIN" sits center-frame behind neatly planted rows of young grapevines, flanked by tall cypress-like trees. Warm, golden light from low sun bathes the rugged, snow-dusted mountain peaks in the background, casting a soft pink glow across the sky; a small metal cupola punctuates the building’s corrugated roof and a shallow terraced approach leads to the shaded entrance. The scene captures the tranquil geometry of cultivated vines and architecture contrasted with the dramatic, monumental scale of the mountains behind. /tmp/pillars/p2.jpg](Image2.jpg) ![A smiling older man in an orange button‑down shirt and khaki pants has his arm around a woman wearing a dark cardigan over a white blouse; both stand close together and pose for the camera. They are framed against rows of stacked wooden barrels in a dimly lit barrel room or wine cellar, the warm light accentuating the wood grain and the arched ceiling above, giving the scene a relaxed, convivial atmosphere.](Picture34.jpg) ![A winemaker stands in a dimly lit barrel room, carefully drawing a deep ruby sample from an oak cask with a long glass wine thief and letting the stream fall into a tulip-shaped tasting glass. His concentration is evident as he inspects the wine’s color and viscosity; rows of stacked barrels and the cellar’s curved concrete walls recede into warm, low lighting that highlights the wood grain and the liquid’s legs. The scene captures the quiet, hands-on craft of cellar work and sensory evaluation during the winemaking process.](Picture41.jpg) ![A hushed, circular cellar lit in warm amber — neat rows of oak barrels rise in symmetrical stacks beneath a low, vaulted ceiling, framed by smooth stone columns and a softly illuminated central stair. The scene evokes the slow, patient craft of aging: the rounded wood, cool stone floor and dim, intimate light suggesting the quiet aroma of oak and fermenting wine (or spirits) as time does its work.](Picture37.jpg) ![A close-up promotional layout pairing a bottle of Salentein Reserve Malbec with its Wine Spectator score and tasting note. Left: the 2024 Salentein Reserve bottle leans against a vine trunk, showing a crisp white label with an ornate crest and subtle filigree, a deep garnet glass body and a warm copper capsule—set against dappled green vineyard foliage. Right: a clean, pale panel announces Wine Spectator’s 92-point score in bold type, the wine’s name and vintage, and a tasting note from the magazine: “Elegant and poised, with hints of citrus peel and sage framing the floral blueberry and Santa Rosa plum core, while traces of guava and fresh herbs fold in and drive the finish around fresh acidity. Drink now through 2038.” The composition highlights both the wine’s elegant branding and its critical acclaim, suggesting approachability now with the potential to age.](Picture39.jpg) STANDOUT WINERY & SUSTAINABILITY ICONIC WINEMAKING ACCLAIMED QUALITY PIONEERING HERITAGE UCO VALLEY MAGIC A proven history of 90+ ratings. An architectural icon, run responsibly. Among the highest vineyards on earth Led by the “Father of Argentine Malbec.” Family-owned founders of Uco Valley State-of-the-art winery designed to facilitate careful handling of the grapes and wine First to drive Uco Valley eno-tourism — restaurant, Posada & Killka Art Center. N°12 World's Best Vineyards (2025); certified-sustainable practices. Sustainable practices are implemented as a commitment to respecting the natural environment The full range consistently scores 90+ from respected publications. Salentein Reserve Malbec — 92 pts, Wine Spectator. A rich track record of acclaim across the entire portfolio. José Galante, Chief Winemaker since 2010, supported with a talented winemaking team. Galante’s winemaking philosophy is to “fully preserve the full spectrum of fruit…smooth, gentle winemaking process and leading-edge technology.” José masterfully showcases a range of wines from everyday Reserves to the pinnacle wine Gran Vu. Vineyards are situated in one of the highest elevations in the world (some up to 5,237 feet above sea level). Irrigated by Andes snow & ice melt. Stony, calcium-rich alluvial soils across distinct GIs. This high elevation, combined with the region’s mixed stony alluvial soils, provides the foundations for Salentein to produce wines of wonderful definition and distinction. Bodegas Salentein was born in 1996, when Dutch entrepreneur Mijndert Pon bought the present estate and began planting— still family-owned & operated. Planted the Uco Valley's first high-altitude Malbec in 1997 at 1,300m. Instrumental in establishing San Pablo as a GI. ![A circular green-and-white certification seal: a bright green outer ring with a thin gray border surrounds a white center. Prominently centered are the stylized initials “BdA” in green; beneath them the words “CERTIFIED SUSTAINABILITY” appear in small uppercase serif type. A simple green grape‑leaf silhouette sits at the bottom of the inner circle, and the curved legend “by BODEGAS DE ARGENTINA” follows the lower arc of the green ring. The clean, natural color palette and leaf motif convey an emphasis on environmental stewardship and sustainable winemaking. /tmp/unpacked/ppt/media/image1.png](Image0.jpg) <!-- Slide number: 3 --> MARKETING TOOLS CASE CARDS & SHELFTALKERS (ENGLISH & SPANISH) & MALBEC RESERVE RATINGS POS LUXURY COLLECTION BROCHURE ![A pair of overlapping promotional postcards for Salentein Reserve Malbec 2023 set against a sunlit Uco Valley vineyard and the snow-capped Andes. Both cards feature the same composition: a bottle of Salentein Reserve Malbec in the foreground, a low, warm-toned winery building centered in the midground, and neat rows of vines leading the eye toward dramatic mountains under a soft golden sky. One card is in Spanish—“El corazón y el alma del Valle de Uco” with “Disfruta con responsabilidad”—and the other in English—“The heart and soul of the Uco Valley” with “Please enjoy responsibly.” To the right a pale, patterned panel highlights the 2023 Reserve Malbec and a prominent “90 puntos / 90 points” Wine Spectator rating, while small distributor credit (“©2026 Palm Bay International, West Palm Beach, FL”) appears at the top. The overall look is elegant and rustic, emphasizing terroir, pedigree, and a high-scoring vintage.](Picture12.jpg) ![A sunlit approach to Bodega Salentein in Argentina’s Valle de Uco: a long gravel avenue flanked by neat vine rows leads to the estate’s low, classical tasting room and barrel house, set against a dramatic backdrop of snow‑capped Andes. The campaign headline “The heart and soul of the Uco Valley” stretches across the sky above the scene, while the Salentein crest and name appear below alongside three of the estate’s Reserve bottlings — Reserve Malbec 2023 (90 points, Wine Spectator), Reserve Cabernet Sauvignon 2022 (90 points, James Suckling) and Reserve Chardonnay 2023 (90 points, James Suckling). The composition celebrates terroir, architecture and award‑rated wines in one iconic image.](Picture13.jpg) ![A luxurious wine label set against a deep matte-black field, framed top and bottom by two vertical panels of intricate gold floral filigree. Centered between the panels sits an ornate heraldic crest above the brand name "SALENTEIN" in elegant capital serif letters, with "VALLE DE UCO" and "MENDOZA ARGENTINA" in smaller type beneath. Below the lockup, widely spaced gold lettering declares "LUXURY WINE COLLECTION." The restrained black-and-gold palette, fine typographic spacing, and decorative filigree convey a sense of refined heritage and premium craftsmanship.](Picture7.jpg) ![Salentein Luxury — five elegantly labeled bottles from the Salentein Numina and Single Vineyard collections, posed against the dramatic, snow-capped Andes. The composition evokes high-altitude terroir and meticulous winemaking: concentrated, terroir-driven Malbecs and other varietals with layered aromas of dark plum, blackberry, cocoa and baking spice, plush tannins and a long, mineral finish. Perfect for slow-roasted or grilled red meats, rich stews and aged cheeses — serve slightly chilled to cellar temperature (about 16–18°C) and decant for the fullest expression. A visual ode to premium Argentine winemaking and mountain-grown elegance. A group of wine bottles in front of mountains](Picture10.jpg) ![A golden-hour view of Bodegas Salentein in Argentina’s Uco Valley: a straight, planted pathway leads through neatly tended vineyard rows and low hedges to the winery’s low-profile, modern building, framed by poplars and set against the dramatic, snow‑capped peaks of the Andes. The Salentein crest and “Uco Valley – Mendoza, Argentina” logo appear above, with the headline “Heart & Soul of the Uco Valley” and a note that Salentein produces a remarkable collection of wines from some of the highest vineyards on the planet and is the largest estate in the Uco Valley, comprising the estates La Pampa, El Oasis, San Pablo and El Tomillo — an image that evokes terroir, altitude and sun-soaked viticulture.](Picture15.jpg) COUPONS Multi-branded ‘Wines of the S. America” Local request offers ![Promotional poster with a clean white background and bold red typography announcing "SAVE $1" at the top; smaller black text beneath reads "AT THE REGISTER NOW on any 750mL or 1.5L bottle of Bodegas Caro, Los Vascos, Portillo, Salentein wine." Centered below that, a large red headline declares "WINES OF SOUTH AMERICA." In the foreground three stemmed wine glasses stand in a neat row on a reflective surface — a pale straw‑colored white wine at left, a bright ruby red in the center, and a deeper, almost garnet red at right — visually representing the region’s varietals. The minimalist layout, generous white space, and contrasting red accent color create a modern, eye‑catching retail ad that emphasizes the $1 savings and invites shoppers to redeem the discount at checkout.](Picture26.jpg) ![A polished promotional image for Salentein Valle de Uco (Mendoza, Argentina) featuring the winery’s gold crest and name framed in an arch over a panoramic photograph of the estate and vine rows with snow‑capped Andes in the background. To the right a bottle of Salentein Reserve Malbec (bronze foil capsule, elegant white label) is shown with a 90‑point Wine Spectator-style badge. Centered copy announces a manufacturer’s coupon — “SAVE $2.00 NOW on any one (1) bottle of Salentein wine” — with the expiration date “Expires 12/31/26” and a small “See back for details” note. The design uses warm golds and earth tones against a clear blue sky and a subtle damask pattern, combining vineyard photography and refined typography to convey quality and value.](Picture24.jpg) ![Wine Spectator gives the 2024 Salentein Reserve Malbec 92 points. Posed against a vine trunk and leafy vineyard backdrop, the bottle’s elegant white-and-gold label — Salentein Reserve, Malbec 2024, Valle de Uco, Mendoza, Argentina — anchors the left side of the image while the right side displays the Wine Spectator masthead, score and tasting note. Tasting note (Aaron Romano): “Elegant and poised, with hints of citrus peel and sage framing floral blueberry and Santa Rosa plum at the core, while traces of guava and fresh herbs fold in and drive the finish around fresh acidity. Drink now through 2038.” The composition highlights both the wine’s refined presentation and its cellaring potential, suggesting a versatile Malbec that would pair well with grilled lamb, roasted vegetables, or aged cheeses.](Picture17.jpg) FPO POS items will soon be available via Palm Bay's ordering portal. Contact your PBI counterpart for custom collateral. <!-- Slide number: 4 --> Premium tools ![A three-tier oak display neatly stocked with Salentein wines from Valle de Uco, Mendoza, Argentina. Each angled shelf holds rows of dark-glass bottles bearing cream labels topped with a gold heraldic crest, while a branded header sign reinforces the premium winery identity. The warm wood tones and orderly presentation create an elegant retail or tasting-room display that highlights the craftsmanship and regional provenance of the wines.](Picture16.jpg) WOOD RACKS WITH INTERCHANGEABLE HEADER FOR SA BRANDS GRILLS ![A glossy black, kettle‑style charcoal grill with a domed lid and heat‑resistant handle on top. The round cooking chamber sits on three chrome legs — two fitted with wheels for easy mobility — and includes a removable ash catcher pan beneath. The grill’s exterior is printed with four brand logos across the front: LOS VASCOS, PORTILLO, BODEGAS CARO and SALENTEIN. Compact and portable, this classic lidded design is built for backyard barbecues, smoking and direct‑heat grilling.](Picture4.jpg) BACKPACKS CAJA CHINAS ![Sleek matte-black Patagonia daypack shown at a three-quarter angle — a minimalist, rounded-rectangle backpack with a clean front panel stamped with a subtle vertical Patagonia logo. Features padded, contoured shoulder straps with a small sternum-strap buckle, a reinforced top carry handle with snap closure, dual side stretch pockets for water bottles, and a large zippered main compartment with a wide opening for easy access. The streamlined, weather-resistant-looking fabric and simple silhouette make it ideal for daily commuting, travel, or lightweight outdoor use.](Picture18.jpg) ![A stylized digital composition featuring the word "Coding" repeated in bold, high-contrast type across a dark, blue-black field. The repetition creates a dense, layered pattern that stretches into the visual plane, giving an impression of depth and motion; a soft glow and subtle highlights around the letters suggest backlighting or a luminous screen. The overall mood is focused and energetic, evoking late-night development sessions, software craftsmanship, and the immersive flow of programming — suitable as a header image or background for tech articles, presentations, or developer portfolios.](Picture7.jpg) *Not Final Branding may be customized Alcohol and beverage laws vary by state so please be guided accordingly. <!-- Slide number: 5 --> South America Wines Distributor Trip Program SCALING THE ANDES ![A towering, snow‑clad peak dominates the frame, its jagged ridges and glacial faces picked out in warm, golden light as the sun rises (or sets), casting deep blue shadows into the valley below. Puffy clouds drift along the upper slopes, accentuating the mountain’s monumental scale and the crisp, thin air of high altitude; rocky fore ridges and snow-filled couloirs lead the eye upward to a sharply serrated summit that seems to glow against the clear, cobalt sky. The scene conveys both the sublime beauty and raw, imposing power of alpine terrain — silence, solitude, and the slow, patient work of ice and time.](Picture2.jpg) 5-day trip to Argentina & Chile; Incremental cs to last year 250 cs incremental per person Time period: Fall 2026 Valid Brands: Salentein, Portillo, Callia, Los Vascos, Bodegas CARO Distributor personnel ![A minimal, high‑key image of an unbroken white expanse filling the entire frame—no visible edges, texture, or objects—appearing like a blank sheet of paper or an overexposed photograph. The complete absence of detail emphasizes negative space and invites projection and interpretation, evoking calm, possibility, and open potential; an ideal backdrop for text, design, or conceptual art.](Picture25.jpg) ![A featureless, high-key white rectangle fills the frame — an entirely blank, untextured surface with no discernible objects, shadows, or color variation. The uniform expanse of white creates a minimalist, open “canvas” effect, suggesting emptiness, calm, or potential to overlay text, graphics, or photographic subjects.](Picture28.jpg) ![A completely blank, evenly lit white field filling the frame — a smooth, featureless surface with no objects, textures, shadows, or color variation. The image reads as a minimalist, empty canvas or background ready for design, text, or photographic compositing; its neutrality conveys a sense of calm, openness, and potential. Perfect for use as a backdrop, placeholder, or to highlight added content without visual distraction.](Picture34.jpg) ![High‑contrast black-and-white wine label logo: a large, distressed, condensed block wordmark reading "PORTILLO" fills the center, its thick letters showing worn, vintage-style speckling. Above the wordmark an arched, narrow all‑caps legend reads "ESTATE BOTTLED." Below, a thin, widely spaced all‑caps line states "SALENTEIN WINES," flanked by small triangular markers. The overall composition is bold and symmetrical with a rustic, aged texture.](Picture32.jpg) Airlines cs excluded from distributor tracking #’s Heavily discounted goods will not count to the final result For smaller markets cs quantities are negotiable pending distributor participation in airfare. Contact brand team if interested. ![A bold, white uppercase wordmark reading "LOS VASCOS" set against a solid black background; the elegant, high‑contrast serif typeface features sharply tapered triangular serifs and gently curved bowls, with a distinctive stylized "A" whose recessed crossbar forms a subtle chevron. Generous letterspacing and elongated letterforms give the composition a refined, classical, upscale look suitable for a premium label or brand identity.](Picture30.jpg) <!-- Slide number: 6 --> Shelf & display standards ![Close-up of a supermarket wine shelf showing rows of dark-glass red-wine bottles. On the left are two bottles labeled “Salentein” with gold foil caps and cream-colored labels bearing a small gold emblem; on the right are three bottles labeled “Terrazas” with dark red foil caps and similarly light labels. Fluorescent store lighting reflects off the glass; printed shelf tags beneath the bottles show prices (about $16.99 and $20.49). The bottles are neatly lined up on a metal shelf, ready for purchase.](Picture5.jpg) ![A wooden supermarket display filled with neatly arranged bottles of Salentein red wine (copper-colored caps) on four shelves, each bottle bearing a hang-tag advertising “Save $2.00.” A printed shelf price of $22.75 is visible on the middle and lower rails; boxed wine (Sunscape) sits on the adjacent shelving to the right and the speckled store floor is visible at the base.](Picture4.jpg) Shelf Adjacencies In order of preference: Varietal Set Argentina / South America set Reserve Malbec adjacent to Catena classic malbec or Trivento Reserve. Minimum 3-5 cs stack for demos. Reserve Cab Sauv adjacent to Zuccardi Cab or Catena Classic Cab. Utilize POS available in Flow: shelf talkers & case cards. ![A neatly arranged wooden endcap display in a liquor aisle: three shelves of bottled beverages with blurred store shelving in the background. The top shelf holds uniform, Bordeaux-style wine bottles with cream-colored labels and a mix of gold and green foil caps, accompanied by a shelf tag showing “21.” The middle shelf features a row of Coppola-labeled wines with diamond-shaped logos and promotional neck hangers, with a price tag reading “14.” The bottom shelf displays brightly colored ready-to-drink bottles and mixers (reds, yellows and greens) with green caps and neck tags, with a price tag marked “17.” Overhead store lighting gives the scene a warm, inviting tone.](Picture3.jpg) Display Mix: 75% Malbec, 25% other varietals In department: 3+ case stacks in every account Larger displays: include 50% Malbec + 2 other SKUs Out of Department: 3+ case stacks in meat department New opportunity for Reserve Chardonnary case stacks in seafood Include price & POS on all displays <!-- Slide number: 7 --> Commercial priorities | Commercial Priority #1 | Commercial Priority #2 | Commercial Priority #3 | | --- | --- | --- | | Keep current business healthy by building velocity | Accelerate on-premise distribution | Expand off-premise independents and into regional chains | | Reasons to Believe | | | | Salentein is growing +3.7% in depletions Volume growth is evident across channels: Off-Premise Independent: +3% vs. LY Off-Premise Chain: +4% vs. LY On-Premise Independent: +11% vs. LY Leverage the unique Uco Valley story, new ratings, and the POS suite to communicate quality and build visibility for the brand. Source: iDig Depletions, 12M through 4/30/26 | Alongside volume growth, distribution is expanding: On-Premise Chains: +20% distribution (6 mo) +13% distribution (12 mo) On-Premise Independent: +3% distribution (6 mo) +6% distribution (12 mo) Alongside healthy volume growth Source: iDig Depletions, 12M through 4/30/26 | Luxury Malbecs ($20–$25) are a bright spot in the category +15% in value, +7% in volume Salentein is outpacing the category – up +0.8% in value and flat in volume. Velocity of $8.19 $/store/wk, stronger than key competitors. Source: Circana, Latest 26 Weeks ending 5/10/26; velocity per Circana, Latest 13 Weeks ending 5/10/26 |

<!-- Slide number: 1 --> FY27 BRAND TOOLKIT September – October 2026 <!-- Slide number: 2 --> PITCH ON A PAGE ![A low, rectangular brick winery building labeled "SALENTEIN" sits center-frame behind neatly planted rows of young grapevines, flanked by tall cypress-like trees. Warm, golden light from low sun bathes the rugged, snow-dusted mountain peaks in the background, casting a soft pink glow across the sky; a small metal cupola punctuates the building’s corrugated roof and a shallow terrace…

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