FY27 Castello di Verrazzano Brand Toolkit.pptx

—

Back to results
Download file

File Information

Name: FY27 Castello di Verrazzano Brand Toolkit.pptx
Filename: FY27 Castello di Verrazzano Brand Toolkit.pptx
File Size: 14.4 MB
Uploaded: August 19, 2026 at 8:49 PM
File Type: application/vnd.openxmlformats-officedocument.presentationml.presentation

Extracted Text

<!-- Slide number: 1 --> fy27 castello di Verrazzano brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> ![A refined white-on-black emblem featuring a hand-drawn silhouette of a hilltop castle and terraces of vineyard rows, topped by the estate name in elegant serif capitals: “CASTELLO DI VERRAZZANO” with the smaller location line “GREVE IN CHIANTI.” The balanced composition — architectural detail above radiating vine rows and classic typography below — evokes Tuscan heritage, vineyard provenance and traditional winemaking craftsmanship, making the mark feel timeless, artisanal and rooted in place. preencoded.png](Image0.jpg) GREVE IN CHIANTI · FIRENZE PITCH ON A PAGE Viticoltori dal 1150 ![Panoramic view of a sunlit Tuscan hilltop estate: ochre stone villas and a crenellated tower cluster among tall cypress trees, terraces of olive groves and neat rows of vineyards cascading down the slopes. A winding dirt road and low stone walls lead through the patchwork of fields while billowing cumulus clouds cast shifting shadows over the green, rolling hills in the distance, creating a timeless, pastoral scene. preencoded.png](Image1.jpg) ![A sunlit, late‑summer moment: a smiling older man in sunglasses and a younger woman sit close together on a dry, grassy hillside, his arm draped around her shoulders in a warm, relaxed embrace. They wear navy polos and jeans, sneakers scuffed from work, and the woman holds pruning shears while a straw hat and a red bucket lie on the ground beside them—small signs of a shared break from outdoor labor. The golden, slightly overgrown meadow and distant tree‑lined ridge provide a quiet, rustic backdrop to their easy, contented camaraderie. preencoded.png](Image2.jpg) ![Sunlit stone and iron: a hand-opened gate leads past clipped boxwoods to the crenellated tower and weathered walls of an ancient Tuscan estate. Inside, a steady hand pours a thread of deep ruby wine into the head of an oak cask — a quiet moment of tasting, monitoring and slow cellar work. Outside the rows, meadow flowers and cover crops bloom between the vines, a riot of purple and green that speaks to careful stewardship of the land. Castello di Verrazzano — Viticoltori dal 1150. Biodiversità. preencoded.png](Image3.jpg) ![Left: a sunlit apiary at Castello di Verrazzano — stacked, brightly painted hive boxes (green, yellow, grey) with open frames alive with bees and honeycomb. The inset text reads “Castello di Verrazzano 20 maggio 2023 — Giornata Mondiale delle API” (20 May 2023 — World Bee Day). Right: a close-up of a tasting table — a tulip wine glass filled with ruby-red Verrazzano wine, the bottle at the edge, surrounded by plates of crostini, finely chopped shallot, a red tartare and other antipasti. The diptych captures terroir from hive to table: the busy beehives that sustain the landscape and the rustic, savory flavours paired with a glass of local wine. preencoded.png](Image4.jpg) ![A pair of hands holds a wooden hive frame upright while a metal uncapping knife (or fork) scrapes away the white wax cappings, exposing the glistening, amber honey sealed in the hexagonal cells beneath. Wax shavings and bits of comb fall onto the stainless-steel uncapping tray below, ready to be filtered out before the frames go into an extractor. The close-up shows the rich texture of the capped comb, the neat rows of filled cells, and the immediate, tactile work of harvesting honey by hand. preencoded.png](Image5.jpg) THE ESTATE THE CAPPELLINI FAMILY The Essence of Castello di Verrazzano Key Facts Fun Facts Stewards of traditional Chianti Classico, Castello di Verrazzano has played an indelible role in Tuscan winemaking and American history. Incredible terroir: cool climate, limestone-based soils, surrounded by protective woodlands. Castello di Verrazzano receives 40,000 visitors a year . Situated in UGA Montefioralle, soon to be noted on their top wine, Chianti Classico Gran Selezione Sassello. After Antinori, Verrazzano is the 2nd most visited winery in Tuscany . Since acquiring the estate in 1958, the Cappellini's have replanted the 52 hectares surrounding the Verrazzano estate. These are the same vineyards that have existed for over 1,000 years — the boundaries have not changed. Traditional producers of Chianti Classico, preferring neutral oak aging. Luigi (Sr.) and Clara Cappellini were among the first to establish public tours at the winery. Mr. Cappellini was awarded the Cavalieri di Livora (order of merit) — one of the highest Italian honors — for his role in building the region's tourism and hospitality sector. While overseeing organic conversion of the vineyards, the Cappellini's have built an agrotourism arm of the estate, including vegetable farms, beekeeping, and restaurants. "Made with Organic Grapes" stated on all back labels. Sustainable farming & winemaking: zero mowing or weeding — soils are so fertile no human intervention is needed. The winery is powered by certified renewable sources and heated with wood from the property's own forest. Beloved locally — 70% of Verrazzano wine is consumed in Tuscany . A true gem in our portfolio — PBI & Verrazzano are long-term partners, working together for 47 years. ### Notes: <!-- Slide number: 3 --> ![Elegant monochrome logo depicting a finely detailed line-drawing of a hilltop castle overlooking meticulously lined vineyard rows, set above the name “CASTELLO DI VERRAZZANO” in a classic serif typeface; the smaller legend “GREVE IN CHIANTI” appears beneath. The composition and typography evoke a historic Tuscan wine estate, suggesting heritage, tradition and viticultural excellence. Alt text (for accessibility): White logo on black background showing a stylized castle and vineyard rows above the text “Castello di Verrazzano” with “Greve in Chianti” below. preencoded.png](Image0.jpg) GREVE IN CHIANTI · FIRENZE PORTFOLIO Viticoltori dal 1150 The Cru The Flagship The Classic The Supertuscan The “Minituscan” ![A tall, glossy dark-brown/black wine bottle from Castello di Verrazzano, its shoulder embossed with the estate’s shield and compass motif. A rectangular deep-burgundy label near the middle bears a gold-illustrated vignette of the villa and vineyard rows and the text “Castello di Verrazzano — Bottiglia Particolare,” with “Greve in Chianti — Italia” printed beneath, announcing its Tuscan origin. The long neck and understated dark capsule give the bottle a classic, elegant Chianti presentation — a traditional Tuscan red (typically Sangiovese-based) that pairs well with grilled meats, tomato-based pastas and aged cheeses.](Picture2.jpg) ![A tall, dark-glass bottle of Chianti Classico Riserva from Castello di Verrazzano, dressed in a cream, textured label printed in classic serif type. The label features an engraved-style medallion portrait of a bearded man surrounded by ornate scrollwork, a faint etching of a castle and Tuscan landscape below, and bold text reading "Chianti Classico," a red-script "Riserva," and "Castello di Verrazzano." The bottle shoulder bears an embossed crest in the glass, and the neck is wrapped in a black capsule topped with the Chianti Classico black rooster seal, conveying a traditional, historic Tuscan elegance.](Picture59.jpg) ![A tall, glossy dark-brown/black wine bottle from Castello di Verrazzano, its shoulder embossed with the estate’s shield and compass motif. A rectangular deep-burgundy label near the middle bears a gold-illustrated vignette of the villa and vineyard rows and the text “Castello di Verrazzano — Bottiglia Particolare,” with “Greve in Chianti — Italia” printed beneath, announcing its Tuscan origin. The long neck and understated dark capsule give the bottle a classic, elegant Chianti presentation — a traditional Tuscan red (typically Sangiovese-based) that pairs well with grilled meats, tomato-based pastas and aged cheeses.](Picture2.jpg) ![A tall, glossy dark-brown/black wine bottle from Castello di Verrazzano, its shoulder embossed with the estate’s shield and compass motif. A rectangular deep-burgundy label near the middle bears a gold-illustrated vignette of the villa and vineyard rows and the text “Castello di Verrazzano — Bottiglia Particolare,” with “Greve in Chianti — Italia” printed beneath, announcing its Tuscan origin. The long neck and understated dark capsule give the bottle a classic, elegant Chianti presentation — a traditional Tuscan red (typically Sangiovese-based) that pairs well with grilled meats, tomato-based pastas and aged cheeses.](Picture2.jpg) ![A tall, glossy dark-brown/black wine bottle from Castello di Verrazzano, its shoulder embossed with the estate’s shield and compass motif. A rectangular deep-burgundy label near the middle bears a gold-illustrated vignette of the villa and vineyard rows and the text “Castello di Verrazzano — Bottiglia Particolare,” with “Greve in Chianti — Italia” printed beneath, announcing its Tuscan origin. The long neck and understated dark capsule give the bottle a classic, elegant Chianti presentation — a traditional Tuscan red (typically Sangiovese-based) that pairs well with grilled meats, tomato-based pastas and aged cheeses.](Picture2.jpg) ![Castello di Verrazzano Chianti Classico — Vendemmia 2022. Elegant black-and-white etching of the hilltop Castello and its vineyards crowns the label, which highlights the estate’s long history (Viticoltori dal 1170) and notes that famed explorer Giovanni da Verrazzano was born at the manor-house in 1485. A certified-organic red wine (made with organic grapes, IT BIO 014) produced and bottled by Luigi G. Cappellini at the Castello di Verrazzano in Greve in Chianti, Italy; 750 ml, 14% ABV, contains sulfites. Imported to the U.S. by Palm Bay International — product of Italy.](Picture81.jpg) All back labels state: “made with organic grapes” Chianti Classico DOCG - Aged 18mo neutral French oak barrels (33hl) Chianti Classico Riserva DOCG - Aged min 24mo neutral French oak barrels (20hl) Sassello Chianti Classico Gran Selezione DOCG - Aged 18mo neutral oak barrels, then 12mo in smaller tonneaux and barriques Bottiglia Particolare Toscana IGT - Aged 18mo neutral barriques, then 6mo in larger, neutral barrels Rosso di Verrazzano Toscana IGT - Aged 8mo stainless steel Vintage update: Chianti Classico skipping 2023 vintage. 2024V now in stock in ALWC 2024 is an exceptional vintage in Chianti Classico! ### Notes: <!-- Slide number: 4 --> ![A tranquil vineyard row in late spring — bright green grape leaves climb weathered wooden posts and taut trellis wires while a scattering of red poppies and wildflowers sways in the grassy foreground. The vines recede into softly rolling hills under a pale blue sky spotted with white clouds, the scene captured with a shallow depth of field that draws the eye from the textured earth and meadow blooms up through the orderly vines to the distant treeline.](Picture29.jpg) ![A minimalist gold monogram emblem: a thin circular gold ring surrounds an elegant, symmetric monogram formed by a central vertical stroke with a short horizontal crossbar and mirrored curved strokes on each side—suggesting facing letters (like a stylized “d” and “b”). Set on a clean white background, the simple, refined design evokes luxury branding, modern classic style, and high-end stationery or jewelry identity.](object25.jpg) ![Logo reading "PALM BAY®" in large, elegant, all‑caps serif letterforms rendered in a warm metallic gold, with a small registered trademark symbol positioned at the top right of the wordmark. Beneath it, centered and spaced widely, the word "INTERNATIONAL" appears in much smaller, narrow capital letters in a lighter gold tone. The overall composition is minimalist and balanced on a white background, giving a refined, upscale, hospitality- or luxury-branded impression.](object24.jpg) ![A circular, badge-style emblem reading “SUSTAINABILITY SUPERSTAR” in soft sea‑glass green and powder blue. The center shows three stylized leaves above two gentle, wavelike lines, all set inside concentric rings. The color palette and iconography evoke nature, water, and calm stewardship; the seal-style layout suggests recognition or certification. Ideal as a certification mark or social/headline graphic to signify an individual, product, program, or organization that demonstrates outstanding environmental responsibility, resource efficiency, and commitment to regenerative practices. Short alt text: “Circular badge reading ‘SUSTAINABILITY SUPERSTAR’ with stylized leaves and waves in pale green and blue.”](object22.jpg) # SUSTAINABILITY SUPERSTAR RESUME CASTELLO DI VERRAZZAO Where Tradition & Innovation Meet in Montalcino KEY SUSTAINABILITY MEASURES While overseeing organic conversion of the vineyards, the Cappellini’s have built an agrotourism arm of the estate. They grow their vegetables organically, keep bees and produce extra virgin olive oil from their own olive groves, which they serve in their restaurants at the estate and in Florence. Even the boars bred at the estate roam the property “semi-libertà” The winery is powered using energy from certificated renewable sources and heated with wood coming from the forest of the property. The woodland is an important element – it acts as a cocoon for the vines, offering pollution protection and maintains freshness. CERTIFICATIONS Q CERTIFICAZIONI Srl – IT BIO Certified Organic (since 2014 vintage) THE CAPPELLINI PHILOSOPHY: WHY THIS LAND? When the land was first cultivated in the 1100s, it was a thriving, biodiverse region. The fertility of the soil was what enticed the Etruscans, Romans and all future occupiers. The Cappellini’s aim is to go back to that period when the land was as natural as it could be. For the past 5 years, the Cappellini’s have further minimized activity in the vineyards Produce their own compost Zero mowing or weeding; vineyards are covered in tall grasses Soils are incredibly fertile - no human intervention is needed Yeast: Given the rich biodiversity of the estate, much native yeast naturally settles on the grapes. While the winery does inoculate, their sustainable, regenerative efforts are increasing the amount of ambient yeast on the grapes, affecting the flavor and add richness of the wines. ![A refined black-and-white logo showing a hand-drawn hilltop estate with a fortified tower, cypress trees and farm buildings above neat, radiating rows of vineyards. Below the illustration, elegant serif lettering reads "CASTELLO DI VERRAZZANO" (with the large word VERRAZZANO dominating the composition) and smaller text "GREVE IN CHIANTI - FIRENZE"; a registered trademark ® appears beside the name. The overall design evokes a historic Tuscan wine estate, combining classic typography with a detailed, vintage engraving-style vignette.](Picture31.jpg) ©2025 Palm Bay International, West Palm Beach, FL The vineyards are left to grow wild year-round, free from fertilizers and pesticides. Seven families live and work on the estate; they are an integral part of the estate and greater community <!-- Slide number: 5 --> The Commercial Priorities | Commercial Priority #1 | Commercial Priority #2 | | --- | --- | | Chianti Classico - Expand distribution in the independent, on and off premise channels. Scalable for National Account opportunities | Rosso di Verrazzano – Organic, estate Sangiovese bottling. Target BTG programs | | Reasons to Believe | | | | | In the world of Chianti, consumers choose Chianti Classico — one of the few Italian appellations growing in volume and value at retail, even as Italian wine trends stay soft. BTG Opportunity Independent, on-premise is the strongest growth channel for Rosso di Verrazzano. +9% −4.6% +11% Positioned to capture BTG with a $12/bottle cost (WH level 1). ULTRA PREMIUM $15–20 LUXURY $20–25 COMPARED TO BASIC CHIANTI Where the Chianti Classico is positioned Where the Rosso di Verrazzano is positioned Consumers trading up in the Chianti family Organic, hand-harvested estate fruit — “made with organic grapes” on the back label. The “mini-Tuscan” of the estate: Sangiovese with a touch of Merlot and Trebbiano. What sets Castello di Verrazzano apart in the sea of Chianti Classico? +2.4% INCREDIBLE TERROIR PROTECTIVE WOODLANDS MINIMAL INTERVENTION Ambient yeast yields a uniquely “Verrazzano” profile — fresh, pronounced fruit, structure & acidity. Cool climate and limestone-based soils define the estate's structure and freshness. Surrounding forest mitigates pollution and keeps the vineyards fresh. TUSCAN REDS, VALUE outperforming Italy overall, with pockets of strength in Ultra Premium and Luxury Circana: Total US MULO+ w/ Conv + Liquor, periods ending 5/10/26 R12 depletions through May 2026 ### Notes:

<!-- Slide number: 1 --> fy27 castello di Verrazzano brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> ![A refined white-on-black emblem featuring a hand-drawn silhouette of a hilltop castle and terraces of vineyard rows, topped by the estate name in elegant serif capitals: “CASTELLO DI VERRAZZANO” with the smaller location line “GREVE IN CHIANTI.” The balanced composition — architectural detail above radiating vine rows and classic typogr…

visibility