FY27 Col d'Orcia Brand Toolkit.pptx

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Name: FY27 Col d'Orcia Brand Toolkit.pptx
Filename: FY27 Col d'Orcia Brand Toolkit.pptx
File Size: 15.2 MB
Uploaded: August 19, 2026 at 8:49 PM
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Col d’Orcia Brand Toolkit — a marketing presentation for Col d’Orcia’s Brunello di Montalcino DOCG portfolio (including the single‑vineyard Poggio al Vento Riserva and 2021 Brunello release) highlighting the estate’s status as Tuscany’s largest certified organic farm, key sustainability certifications (Equalitas, Slow Wine), major accolades (Wine Enthusiast Environmental Advocate of the Year 2025) and DI distributor pricing, promotional assets, and sell‑sheet/education tools for U.S. market activity.

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<!-- Slide number: 1 --> fy27 Col d’Orcia brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> COL D’ORCIA PITCH ON A PAGE OUTSTANDING ACCOLADES SUSTAINABILITY & CERTIFICATIONS THE ESTATE Col d’Orcia is a historic estate in southern Montalcino producing traditional, organic Brunello di Montalcino, 100% estate and hand-harvested. The estate has been organic since their 2013 vintage and is now the largest certified organic wine producing farm in all of Tuscany. Wine Enthusiast Wine Star Award Winner Environmental Advocate of the Year (2025) | 2021 Brunello di Montalcino DOCG | | | | --- | --- | --- | | Wine Advocate | 93 | | | Vinous | 93 | | | 2016 Poggio al Vento Brunello Riserva | | | | James Suckling | 98 | #89 Top 100 World Wines 2023 | | Wine Spectator | 97 | Best of the Best | | Vinous | 97 | | | Wine Enthusiast | 96 | #2 Top 100 Wines of 2024 | | 2018 Nastagio Brunello di Montalcino | | | | Jeb Dunnuck | 96 | | | Wine Enthusiast | 94 | | | James Suckling | 93 | | ![Round maroon and gold award seal reading "COL D'ORCIA" in tall, elegant serif type, with the subtitle "ENVIRONMENTAL ADVOCATE OF THE YEAR" and the year "2025" beneath. The circular badge features a thin gold rim and a small emblem above the text: a stacked, dome-like mound topped by a stylized upward-pointing hand and a six-pointed star. The deep burgundy background and metallic-gold elements convey tradition, prestige, and formal recognition, making this seal suitable as a medallion or official badge honoring outstanding environmental advocacy in 2025. unpacked/ppt/media/image_1FC77F8C.png](Image2.jpg) ![Two men pose in a warm, intimate tasting room: an older gentleman with a white beard sits at a polished wooden table, glass of red wine in hand, while a younger man in a navy blazer stands beside him, smiling and holding a wine glass above a wooden case. Large bottles and a wooden presentation box stamped "Tenuta Col d'Orcia" and scattered corks suggest a moment of cellar pride and shared tasting; a framed, classical portrait on the wall behind them adds a sense of history and continuity to the scene. Soft, even lighting and neutral walls emphasize the rich wood tones, the deep ruby of the wine and the quiet, refined atmosphere of traditional winemaking. unpacked/ppt/media/image_8935532B.jpeg](Image1.jpg) Only Tuscan winery to obtain both the Equalitas & Slow Wine Chiocciola certifications ![Detailed caption: A clean, circular logo for "EQUALITAS" featuring a bold central monogram "3E"—the numeral 3 in sky blue and a mirrored, stylized E in bright green—framed by two green parentheses-like arcs. Surrounding the top half of the circle are the words "ENVIRONMENTAL • ETHICAL • ECONOMIC" in uppercase black letters, emphasizing the three pillars the brand represents. The organization name "EQUALITAS" appears below the monogram in strong black sans-serif type, balanced by a short green semicircular accent at the base. The overall look is modern and balanced, using blue to suggest trust and clarity and green to convey sustainability and fairness. Short alt text (for accessibility): Logo: circular badge with "3E" (blue and green) and surrounding text "Environmental • Ethical • Economic"; brand name "EQUALITAS" beneath. Two caption variations for use: - Social/concise: EQUALITAS — 3E: Environmental. Ethical. Economic. Driving sustainable, fair solutions. - Promotional/call-to-action: EQUALITAS — Committed to environmental, ethical, and economic balance. Join us in building equitable, sustainable practices. unpacked/ppt/media/image_E535DBB5.png](Image3.jpg) ![A clean, modern logo presenting a red, stylized snail with a spiral shell above stacked serif text: the top line reads "Slow Food" in black with a small ® trademark mark, and the bottom line reads "Slow Wine" in matching red. The design uses high contrast between the red icon and red/black typography to evoke the Slow Food movement’s values — a focus on taking time, tradition and quality — while the snail symbol visually reinforces the theme of slowness and care in food and wine. The overall composition is balanced and elegant, suitable for branding related to artisanal, sustainable or slow-production wines and gastronomy. unpacked/ppt/media/image_A6AAAA50.jpeg](Image4.jpg) LIBRARY COLLECTION Largest certified organic farm in Tuscany — spot biodynamic farming on over 1,000 acres Poggio al Vento Riserva produced only in the best vintages from a prized single vineyard. Decades of Sangiovese clonal selection and experimentation; top clones shared across Montalcino Decades-long University of Florence partnership has positioned Col d’Orcia as a leader in sustainable farming and winemaking, and Sangiovese research Col d’Orcia is a traditional producer of Brunello di Montalcino for its use of large Slavonian oak barrels and prolonged aging. This is done to promote Sangiovese as the true star; the backbone to the wine’s structure and age-ability, rather than oak. In October 2023, Col d’Orcia’s decades of sustainable farming and winemaking were recognized by two of the most important sustainability accolades in Italian wine. Current stateside vertical packs of Brunello di Montalcino and Poggio al Vento Brunello di Montalcino Riserva: 3 bottle packs in wood Brunello 04/08/12 Brunello Poggio al Vento Riserva 04/08/12 ![Studio still life of three bottles of Poggio al Vento Brunello di Montalcino Riserva (Col d'Orcia) standing in a row in front of branded wooden shipping crates. Each bottle is topped with a red foil capsule and sports a cream label with a red panel and gold star motif bearing the "Poggio al Vento" name; the pine crates are stamped with the Col d'Orcia estate graphics, an edition number (001/250) and a gold plaque reading "Collezione di Poggio al Vento — Brunello di Montalcino Riserva DOCG." One crate lid is slid back to reveal tissue‑wrapped bottles inside. Clean, even studio lighting emphasizes the glossy shoulders of the bottles and the natural wood grain of the packaging. A group of wine bottles next to a wooden box Description automatically generated](Picture24.jpg) Equalitas Certification Benchmark for sustainability in the wine sector based on three pillars: social, environmental, and economic. Slow Wine Chiocciola Awarded to wineries working consciously and responsibly in respect to the environment and local terroir. Count Francesco Marone Cinzano also received a Special Award for Lifetime Achievement. ### Notes: <!-- Slide number: 3 --> WHOLESALER PROGRAMS PRODUCT FOCUS Nat’l DI Guideline: $46.67 W-R & SRP $69.99 DI Presell Guideline: $41.33 W-R & SRP $61.99 Brunello 2021vtg DI Pre-Sell March - April 2026 focus period ![Promotional poster for Col d’Orcia’s Brunello di Montalcino DOCG 2021. A central image of the bottle with a deep-red capsule and classic Col d’Orcia label is set against a panoramic Tuscan scene of vineyard-covered hills, rows of cypress trees and a farmhouse in Montalcino, Italy. Prominent copy highlights the 2021 vintage and an award seal naming Col d’Orcia “Environmental Advocate of the Year 2025” (Winner of Wine Enthusiast’s Wine Star Award 2025). Two 93-point reviews are quoted: Monica Larner (Wine Advocate 1/26) praises a “generous and sun-shaped expression, offering black cherry, blackberry and sweet earth…notable density and breadth,” and Eric Guido (Vinous 11/25) calls it “youthfully delicate, with nuances of dusty dried cherry, rose petals and licorice…round textures and cooling acidity…long, energetic finish.” A harvest summary notes severe April frosts that reduced yields, followed by a warm late spring and hot, dry summer with cool nights; production details list organic estate grapes, manual harvest and four years of aging (36 months in 25, 50 & 75 hl Slavonian and Allier oak casks, followed by 12 months bottle refinement). Certification logos for sustainability and Slow Wine appear near the bottom, alongside Palm Bay International’s branding and a blank pricing field.](Picture8.jpg) Enter Distributor Pricing & Order QTY Here Program: Reduced FOB will be available for DI-ONLY POs placed November 2025 – January 2026 Roadmap for Success: Have your distributor place a DI PO to ship from the winery before end of January, to ensure you have product before the March-April 2026 focus period Confirm your market’s 2021 vintage pricing - identify the W-R discount with your distributor, aiming to target the offer for March and April Pre-sell sell sheet with customizable pricing box available to share with your distributor and customers Tools: Presell sell sheet available in PBI Media Library Short video from Count Cinzano introducing the 2021 vintage Brand team is available for market & education support <!-- Slide number: 4 --> MARKETING TOOLS EDUCATION ![Screenshot from a promotional video: an expansive vineyard in bright green rows stretches across the foreground toward a low line of trees and distant blue hills beneath a wide, cloud-studded sky. Centered over the scene is the winery logo — a small stylized star and arch above the bold text "COL D'ORCIA" with "MONTALCINO" below — and an orange circular play button, indicating the clip is paused. Video player controls are visible along the bottom edge, including a thin progress bar, a timestamp reading "-01:55", volume and fullscreen icons, and a partially filled orange seek indicator, giving the image a cinematic, on-screen promotional feel.](Picture17.jpg) ![A celebratory Wine Enthusiast cover shot featuring a tall, silver trophy with ornate handles and a slightly weathered patina, its polished surface embossed in gold foil with "Top 100 Wines of 2025." Colorful award ribbons drape from the trophy — a red ribbon proclaiming "#1 Wine of the Year," a white ribbon reading "Top 100 Spirits," and a vertical orange ribbon declaring "Wine Star Awards Winners" — while a stemmed glass of amber wine catches warm light at left. Set against a rich wood backdrop and deep red fabric, the composition conveys prestige and tradition; the lower right proclaims "The Best of Year issue" and the bottom corner shows the cover price and barcode. The overall image celebrates the year’s top selections and honors excellence across wines and spirits.](Picture10.jpg) ![Promotional distributor one-sheet (March–April 2026) for Col d’Orcia Brunello di Montalcino DOCG titled “The Momentum of Brunello di Montalcino DOCG.” The sheet highlights Brunello’s strong U.S. performance (+7.7% volume, +2% value) and notes the U.S. as the #1 export market (approximately 1 in every 3 bottles consumed globally), with on-premise demand described as “authentic, premium, and aspirational — but not prohibitive.” Key selling points for Col d’Orcia include “outstanding quality at a competitive price” (circana avg. unit price: Col d’Orcia $53 vs. Il Poggione $78, Argiano $90, Biondi Santi $334), PBI outpacing the market with +23% 9L growth (R12 through March), and a limited-time DI pre-sell program to position Col d’Orcia among the most competitive Brunellos. The brand is showcased as Wine Enthusiast’s Wine Star Award winner — Environmental Advocate of the Year (2025) — with certified organic, estate-grown fruit farmed under comprehensive sustainable and biodynamic principles. Visuals include the Col d’Orcia logo, a bottle image with a prominent 2025 award seal, and Palm Bay International branding; source attribution cites analysis by the Observatory of Unione Italiana Vini using Sipsource 2025 data.](Picture21.jpg) ![A promotional poster for Col d’Orcia’s Brunello di Montalcino DOCG 2021 featuring a panoramic Tuscan vineyard and farmhouse backdrop framed by cypress-lined rows. Centered in the foreground is a full bottle of Brunello with a red capsule and the Col d’Orcia label. Left panel titled “Harvest” summarizes the 2021 growing season — April frosts reduced yields, followed by a restorative spring and a hot, dry summer with cool nights that helped flavor development — and notes production details: organic estate grapes, manual harvest, and four years aging (36 months in Slavonian and Allier oak casks of various sizes, followed by 12 months bottle refinement). Top-right displays a round red-and-gold badge declaring Col d’Orcia “Environmental Advocate of the Year 2025” and a line noting the winery as winner of Wine Enthusiast’s Wine Star Award 2025. Two 93-point reviews appear to the right of the bottle with tasting notes — “black cherry, blackberry and sweet earth…notable density and breadth” (Monica Larner) and “dusty dried cherry, rose petals and licorice…round textures and cooling acidity” (Eric Guido). Along the bottom are sustainability and certification icons (including Slow Wine), a blank pricing box, and Palm Bay International branding and copyright information. The overall design blends vineyard scenery, production and sustainability credentials, critical acclaim, and tasting descriptors to position the 2021 Brunello as a high-quality, eco-minded release.](Picture3.jpg) Obsessed by Nature sustainability video Saved in the PBI.com media library here ![Wine Enthusiast’s Wine Star Awards spread honoring Col d’Orcia as “Environmental Advocate of the Year.” In a warmly lit portrait, two generations of a winemaking family pose at a wooden table with bottles of wine, a branded wooden presentation box, and a filled glass held by the younger man; a framed ancestral portrait hangs on the wall behind them. The left column of the layout highlights Col d’Orcia’s commitment to sustainable agriculture and biodynamic, organic practices, calling the winery “a forward-looking” operation making unprecedented strides in environmental stewardship. The composition balances heritage and modern stewardship — traditional portraiture and a rustic setting contrast with the contemporary award text and the younger figure’s confident toast, underscoring continuity, place, and a deep connection to the land.](Picture11.jpg) ![An intimate, softly lit portrait of tradition and tasting: an older man with a white beard stands at the right, glass of red wine raised, while a younger man in a navy blazer sits at a wooden table holding a wine glass and a bottle. On the table are scattered corks, a wooden presentation case and additional bottles of red wine, suggesting a formal tasting or cellar presentation. Behind them hangs a framed ancestral-style portrait on a neutral wall; to the left a printed page titled “The Story of Poggio al Vento” and vineyard information (including altitude: 300 metres, vineyard size: 6 hectares, and notes on organic/biodynamic cultivation) anchor the image in place and provenance. The composition and warm color palette convey heritage, craftsmanship and the continuity of a family wine tradition. A person sitting at a table with a bottle of wine Description automatically generated](Picture32.jpg) ![Aerial view of the Poggio al Vento estate: a sun-dappled, stone-built villa complex with traditional terracotta roofs, intimate courtyards and manicured lawns nestled among tall cypress and native Mediterranean trees. Captured here in monochrome, the long shadows of the cypress-lined drive and the textured roof tiles create a timeless, tranquil composition that evokes a secluded Italian countryside retreat. The image is overlaid with the elegant serif wordmark "POGGIO AL VENTO®," a braided decorative band running diagonally across the frame, and a deep-red emblem bearing a gold star and stylized crest — reinforcing the property’s refined, heritage identity. A aerial view of a town Description automatically generated](Picture35.jpg) ![Col d’Orcia — Environmental Advocate of the Year. Against a sweep of sunlit Montalcino vineyards, two representatives of the iconic Col d’Orcia estate stand beside a venerable oak, embodying the winery’s commitment to landscape stewardship and slow, sustainable winemaking. Honored with Wine Enthusiast’s inaugural Environmental Advocate of the Year award, the estate is highlighted here for its certified organic holdings and active conversion to biodynamic practices, along with research-driven work on clonal selection, cover-crop experimentation, erosion control and carbon-footprint reduction in partnership with the University of Florence. Logos for Equalitas and Slow Wine appear at the foot of the poster, underscoring Col d’Orcia’s recognised certifications, while the Palm Bay International credit and winery insignia frame the announcement.](Picture7.jpg) Sell Sheets in PBI Media Library ![Five narrow panels presenting vintage notes and technical data for five years (1982, 1983, 1985, 1988 and 1990). Each column shows a star rating above a short climate-and-tasting summary, followed by harvest and production details: harvest date, yield (tonnes/ha), vinification length (days), ageing in wood (months), barrel capacity (hl), origin of the wood (Slavonia) and bottling date. - 1982 — A hot spring and summer with limited rainfall produced grapes with higher aromatic and polyphenolic concentration. The wine showed a pronounced tannic structure that mellowed with time. Harvest: 7 October. Yield: 4.3 tonnes/ha. Vinification: 22 days. Ageing in wood: 54 months. Barrel capacity: 50–75 hl. Origin of wood: Slavonia. Bottling date: 16 June 1988. - 1983 — A balanced season with a good mix of rain and sunshine and a regular harvest; the wines are described as fruity, elegant and powerfully structured, balanced by excellent acidity for long-term evolution. Harvest: 5 October. Yield: 5.1 tonnes/ha. Vinification: 22 days. Ageing in wood: 54 months. Barrel capacity: 50–75 hl. Origin of wood: Slavonia. Bottling date: 17 October 1989. - 1985 — A very hot, dry summer with little rainfall led to slight phenolic ripening imbalances but higher aromatic and sugar concentration; noted as a vintage of outstanding structure. Harvest: 7 October. Yield: 5.3 tonnes/ha. Vinification: 20 days. Ageing in wood: 60 months. Barrel capacity: 50–75 hl. Origin of wood: Slavonia. Bottling date: 3 August 1991. - 1988 — Low rainfall and particularly high temperatures produced more concentrated, organoleptically intense wines with rougher, less well-integrated tannins. Harvest: 3 October. Yield: 5.5 tonnes/ha. Vinification: 21 days. Ageing in wood: 54 months. Barrel capacity: 50–75 hl. Origin of wood: Slavonia. Bottling date: 5 May 1993. - 1990 — A hot, dry summer with intermittent beneficial rain allowed vines to reach optimum sugar and accumulate tannins and color; described as a remarkably elegant vintage. Harvest: 2 October. Yield: 6.5 tonnes/ha. Vinification: 20 days. Ageing in wood: 63 months. Barrel capacity: 50–75 hl. Origin of wood: Slavonia. Bottling date: 30 April 1996. A row of text on a white background Description automatically generated](Picture33.jpg) ![Five narrow vintage panels laid out left-to-right for 2010, 2012, 2013, 2015 and 2016, each headed by a gold star-rating and a short climatic/quality summary, followed by uniform technical data. Summary highlights: 2010 — “optimal climatic conditions” with good spring rainfall, hot dry summer and cool nights (Harvest 29–30 Sept; Yield 5.5 t/ha; Vinification 20–25 days; Ageing in wood 36 months; Barrel capacity 25–75 hl; Origin of wood: Slavonia, Allier; Bottling date 26 Aug 2015). 2012 — cold, sometimes snowy winter, hot dry summer with drought until rains in early September that favored Sangiovese ripening (Harvest 13–14 Sept; Yield 4 t/ha; Vinification 20–25 days; Ageing 36 months; Barrel 25–75 hl; Wood: Slavonia, Allier; Bottling date 19 July 2016). 2013 — wet winter rebuilt soil water reserves after 2012 drought, optimal budburst and flowering, favourable ripening (Harvest 2–4 Oct; Yield 3.5 t/ha; Vinification 20–25 days; Ageing 36 months; Barrel 25–75 hl; Wood: Slavonia, Allier; Bottling date 17 Aug 2017). 2015 — cold, dry winter then wet spring enabling water accumulation before a hot summer; September temperatures ideal for even ripening (Harvest 23–24 Sept; Yield 5.5 t/ha; Vinification 20–25 days; Ageing 36 months; Barrel 25–75 hl; Wood: Slavonia, Allier; Bottling date 23 July 2019). 2016 — mild winter and early budburst followed by spring rains and a warm June; temperature swings and low August rainfall produced excellent ripeness (Harvest 28–29 Sept; Yield 6 t/ha; Vinification 20–25 days; Ageing 36 months; Barrel 25–75 hl; Wood: Slavonia, Allier; Bottling date 20 July 2021). A row of white text Description automatically generated with medium confidence](Picture34.jpg) Wine Enthusiast Issue Best of Year 2025 Poggio al Vento Historic Brochure <!-- Slide number: 5 --> The Commercial Priorities | Commercial Priority #1 | Commercial Priority #2 | | --- | --- | | Brunello di Montalcino - Expand distribution in the independent, on and off premise channels. Program a blitz during the March - April focus period to sell in the new 2021 vintage | Rosso di Montalcino – Organic, estate gem with volumetric opportunity. Target BTG programs | | Reasons to Believe | | | Competitive Positioning: Col d’Orcia Brunello di Montalcino consistently overdelivers on quality and price, compared to the competitive set: Top Quality: Core focus and flagship of the estate; receives top scores every year WINNER! Environmental Advocate of the Year 2025 - Wine Enthusiast Wine Star Award 2021V: 93pts, Vinous 2020V: 95pts Kerin O’Keefe, 94pts Wine Advocate, 92pts Wine Spectator Organic, hand-harvested estate farmed; Col d’Orcia farms with comprehensive sustainable and biodynamic principles A traditional producer, favoring long aging in neutral oak. Approachable upon release and can be aged for decades DI Pre-Sell Reduction of $36 per case - for DI-only orders - positions Col d’Orcia as one of the most competitively priced Brunello on the market Cadence of annual pre-sell to build excitement and anticipation in the market See slide 5 for more information | BTG Opportunity Top Rosso markets – NY, FL & MA – keys to their success: Over-indexing in on-premise, independent BTG focus allows Rosso to be ~15% mix of business FL Velocity highlight: 5.2cs/ year on-prem! Why Rosso di Montalcino: Essentially a “declassified” Brunello! Organic, hand-harvested & estate farmed from young vines destined for Brunello 2022V: 91pts James Suckling 2021V: 91pts Vinous Strong history in the category – In the mid-1970’s, Col d’Orcia championed the young table wine of Montalcino to be classified. Thanks to their efforts, in 1983 the Rosso di Montalcino DOC appellation was established | ![Deep maroon circular award seal with a gold rim, featuring the name "COL D'ORCIA" in tall gold serif lettering; above the text a stacked cluster of rounded shapes supports a stylized gold hand pointing upward toward an eight‑pointed star, and beneath the emblem the inscription "ENVIRONMENTAL ADVOCATE OF THE YEAR" with the year "2025" — an elegant, art‑deco inspired badge symbolizing recognition, aspiration and community achievement. A red circle with gold text](Picture5.jpg) | Col d’Orcia ($53) | Il Poggione ($78) | Argiano ($90) | Biondi Santi ($334) | | --- | --- | --- | --- | | Circana avg. unit price ($) | | | | ![Col d’Orcia Brunello di Montalcino DOCG — a classic Tuscan red presented in a dark glass bottle with a red foil capsule embossed “COL D’ORCIA.” The cream label features an elegant gold-framed emblem (a stylized stack of shapes and an upraised hand pointing to a star) and refined serif typography declaring its DOCG status. Brunello di Montalcino, made from 100% Sangiovese, is celebrated for full-bodied structure, ripe cherry and red-fruit notes, savory earthiness and long aging potential — a formal, age-worthy wine from Montalcino. A bottle of wine with a white label Description automatically generated](Picture2.jpg) ![A bottle of Col d'Orcia Rosso di Montalcino DOC — dark glass and a matching deep-rose capsule frame a matte red label with clean white typography. The label centers the producer name "COL D'ORCIA" above a minimalist emblem: stacked rounded shapes topped by an upward-pointing hand and a small gold star, with "ROSSO DI MONTALCINO DOC" printed beneath. Elegant, contemporary packaging that identifies a classic Tuscan red from the Montalcino appellation (traditionally Sangiovese-based).](Picture6.jpg) ### Notes:

<!-- Slide number: 1 --> fy27 Col d’Orcia brand TOOLKIT ©2025 Palm Bay International, West Palm Beach, FL PALMBAY.COM 1 <!-- Slide number: 2 --> COL D’ORCIA PITCH ON A PAGE OUTSTANDING ACCOLADES SUSTAINABILITY & CERTIFICATIONS THE ESTATE Col d’Orcia is a historic estate in southern Montalcino producing traditional, organic Brunello di Montalcino, 100% estate and hand-harvested. The estate has been organic since their 2013 vintage and is now the largest certified organic wine producing farm in…

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