Negroni Week 2026 - PBI Cocktail Recipes.pptx

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Negroni Week 2026 - PBI Cocktail Recipes.pptx

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Name: Negroni Week 2026 - PBI Cocktail Recipes.pptx
Filename: Negroni Week 2026 - PBI Cocktail Recipes.pptx
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Uploaded: August 20, 2026 at 6:35 PM
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Presentation for Negroni Week 2026 (Sept 21–27) presenting PBI cocktail recipes and brand activation to spotlight Drumshanbo Gunpowder Irish Gin, Boissiere Vermouth and Gracias a Dios spirits. Includes four Negroni variations (California, Fig, Mezcal, Oaxacan) with ingredient lists and preparation instructions, plus partnership notes and sales-lift rationale for the promotion.

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<!-- Slide number: 1 --> ![A faceted rocks glass filled with a ruby‑red, ice‑clinked cocktail, finished with a twisted orange peel and surrounded by fresh orange wedges on cool marble — sunlight catching the drink’s glossy surface and hinting at bittersweet citrus and herbal notes. The Negroni Cocktail](Picture2.jpg) # Negroni Week PBI Cocktail Recipes Sept 21-27, 2026 1 <!-- Slide number: 2 --> NEGRONI WEEK 2026 Negroni FACTS & RTB’s ![A vibrant, modern emblem: the Instagram logo — a rounded square bathed in a warm purple-to-orange gradient, centered with a minimalist white camera outline and a single small dot in the upper-right suggesting a flash or notification. The design captures the app’s focus on visual storytelling, creativity, and instant connection, turning a simple camera silhouette into an iconic symbol of sharing, discovery, and community. Short alternatives: - Playful: "Swipe into color — Instagram’s iconic camera, ready to capture your next story." - Minimal: "Instagram: where moments turn into visual stories." - Call-to-action: "Tap the camera, share the moment — join the conversation on Instagram."](Picture10.jpg) ![A bold black circular icon featuring the TikTok logo: a stylized white musical note with cyan and magenta offset shadows that create a neon, 3D pop effect — a modern, music‑driven emblem that evokes dynamic motion, youthful energy, creativity, and the short‑form video culture of the TikTok platform. TikTok logo on transparent background 6057996 Vector Art at ...](Picture2.jpg) ![High-contrast, halftone-style close-up of a bald head and face cropped as a floating cutout against a white background. The skin and facial features are rendered in textured grayscale, revealing a calm, slightly wry expression with faint smile lines and a steady gaze. A pair of thick-framed, translucent orange sunglasses provides a single, vivid color accent that tints the eye area and gives the portrait a retro pop‑art edge. The composition blends photographic realism with graphic posterization, creating a minimalist, modern image that feels at once thoughtful, cool, and slightly playful.](Picture46.jpg) ![1) Concise caption (for print or web): Black-and-white logo reading “DRINKS INTERNATIONAL” with the tagline “FOR THE GLOBAL DRINKS TRADE” set in a black rectangular bar beneath. 2) Detailed caption (descriptive): A high-contrast black-and-white logo for Drinks International: the word “DRINKS” appears in large, uppercase serif type, “INTERNATIONAL” sits below in smaller uppercase serif, separated by a thin horizontal rule, and a solid black rectangular bar at the bottom contains the white uppercase tagline “FOR THE GLOBAL DRINKS TRADE.” 3) Social/media-friendly caption: The Drinks International logo — bold serif type with the tagline “For the global drinks trade” — representing the magazine and trade resource for the worldwide beverage industry. Suggested alt text for accessibility: Logo: “DRINKS INTERNATIONAL — For the global drinks trade.” Drinks International](Picture12.jpg) 2 ### Notes: an increasing interest in Italian culture and its consumption habits, is giving herbal bitters more traction and attention worldwide. https://www.forbes.com/sites/elvaramirez/2018/06/04/data-drinks-breaking-down-dantes-42590-negronis/ <!-- Slide number: 3 --> NEGRONI WEEK 2026 Negroni Week – September 21-27, 2026 ![Illustration of a spirit-forward cocktail in a short rocks glass: a deep ruby-red liquid chilled over two large ice cubes, a thin orange wheel tucked inside, and a bright orange peel spiral perched on the rim, adding a burst of citrus aroma and visual contrast against the drink’s bittersweet hue. Subtle glass reflections and clean lines emphasize clarity and a cool, stirred presentation.](Picture35.jpg) ![A hand-sketched, warmly colored illustration of a spirit-forward cocktail in a thick-bottomed rocks glass: deep amber-red liquid pooled around two glossy ice cubes, an oily sheen catching the light, and a bright lemon peel artfully twisted over the rim — bittersweet, citrus-scented, and made for slow, contemplative sipping.](Picture32.jpg) Background: Born in 2013, when venues around the world serve Negroni’s (or variations) to raise money for Slow Food’s mission to foster a more equitable and sustainable world of food and beverage. www.negroniweek.com Official Partnership between Campari & Imbibe Magazine: Restrictions on use of official Negroni Week logo & name do apply. The Ask: Leverage our 3 core Negroni Cocktail Recipes as a great opportunity to spotlight Gunpowder Irish Gin, Boissiere Vermouth, and Gracias a Dios’ Espadin Mezcal + Oaxaca Agave Gin during the week-long occasion. Proof: Negroni Week offers a proven lift in volume—an ideal activation window for our brands. At Dante, average daily sales during Negroni Week jumped from 48 per day to 81 per day. Total Negroni sales (for 10 variations) jumped from an average of 117 sold per day to 239 sold per day (Forbes 2019) ![A vibrant watercolor rendering of a short, ice-filled rocks glass holding a swirling orange‑red cocktail, its translucent pigments catching light and depth. A bright citrus wedge perches on the rim, suggesting fresh orange or peel oils, while the marbled tones and visible ice evoke a chilled, bittersweet sip—perfect for a sunny afternoon or a late‑day aperitif.](Picture34.jpg) ![A teal, hand-drawn, stamp-style logo with vintage linocut texture: a blindfolded cherub-like figure with feathery wings and a rosary-style necklace sits at the center, surrounded by swirling clouds, sun rays and decorative dots. A small sun/medallion with a cross and a short laurel motif sit beneath the figure. Bold, flowing script reads "Gracias a Dios" across the middle, with blocky, all-caps "MEZCAL" below framed by starburst/ agave-like accents. Encircling the design is a double ring containing the Spanish legend "LA PURA GOZADERA DE OAXACA. ESTABLECIDA EN 2012." The overall look evokes artisanal, celebratory Oaxacan craftsmanship and traditional mezcal branding. A black and blue logo with a person with wings and text](Picture10.jpg) ![Logo for Drumshanbo Gunpowder Irish Gin: a woodcut‑style turquoise hare with antlers in mid‑run sits above the small‑caps word “DRUMSHANBO” and the bold navy headline “GUNPOWDER IRISH GIN.” Vertical turquoise Chinese characters and a red seal at the right reference the brand’s gunpowder tea inspiration, all set against a clean white background for a vintage‑meets‑contemporary, heritage aesthetic. A blue and white image of a deer](Picture21.jpg) ![Logo: a bold, black, all‑caps two‑line wordmark reading "BOISSIERE" on the top line and "VERMOUTH" below, centered on a white background. The words are set in an elegant, high‑contrast serif typeface with pronounced vertical strokes and delicate serifs, even letterspacing, and a small registered ® mark at the upper‑right of "BOISSIERE" — a clean, classic composition that evokes a premium, heritage vermouth brand. A black background with a black square](Picture24.jpg) ![A tall, dark-glass bottle of Boissiere Sweet Vermouth with a glossy red screw cap; the ornate gold-and-red label features the brand name "BOISSIERE" across the top, a round central crest showing cherubs holding a crowned shield surrounded by grapevine motifs, and the words "SWEET VERMOUTH," "Since 1857" and "Imported." The rich, ruby-hued liquid is visible through the bottle, and the label notes 18% alc./vol. and a 750 ml capacity, presenting a classic, vintage-inspired look that hints at a sweet, aromatized wine for cocktails or sipping. A bottle of liquor with a label](Picture31.jpg) ![A striking cobalt-blue, ribbed glass bottle of Drumshanbo Gunpowder Irish Gin stands upright on a reflective surface. A cream paper label, centered with a finely detailed leaping hare illustration, proclaims “Gunpowder Irish Gin” and notes the spirit’s use of “oriental botanicals with gunpowder tea.” The bottle is small‑batch distilled (750 ml, 43% alc./vol.), finished with a natural cork and wooden stopper stamped “Drumshanbo.” Vertical fluting and embossed glass catch the light, giving the bottle a handcrafted, premium look that evokes both Irish craft and exotic botanical influence. A bottle of alcohol](Picture28.jpg) ![A clear, cylindrical glass bottle of Gracias a Dios Mezcal (Espadín) with a natural wood stopper and colorless liquid visible inside. The cream-colored, vintage-style label features mint-green and coral accents, a central circular illustration of a stylized angelic figure with a halo and agave spikes, and decorative script reading “Gracias a Dios.” Large bold type spells “MEZCAL” beneath, with smaller text noting “Mezcal Artesanal,” “Espadín,” “Espadín — Joven — 100% Maguey,” and the website printed across the top of the artwork. The label also lists volume and strength (750 ml, 45% Alc./Vol., 90 proof) and credits “Handmade by Oscar Hernández in Santiago Matatlán, Oaxaca,” emphasizing its artisanal, Mexican origin. The overall look is rustic yet polished, combining traditional motifs with modern typography. A label with a picture of a person Description automatically generated](Picture26.jpg) ![A tall, clear glass gin bottle with a wooden cork top, featuring a richly detailed, vintage-style label in black, red, gold and cream. The centerpiece reads a bold, decorative “GIN” over a ribbon banner labeled “Receta Oaxaqueña,” flanked by stylized floral and agave motifs; above it an oval vignette shows a stone well and desert plants. Smaller text notes “Gracias a Dios,” “Distilled from Agave,” “Dry Gin,” “Made with Oaxacan Ingredients,” and a circular seal proclaiming “Handmade with 8 Botanicals & Juniper.” The label also displays “45% by vol / 90 proof” and “750 ml,” and a bright yellow panel near the base states “Produced & Bottled in Oax Mex,” giving the bottle an artisanal, Mexican-inspired appearance. A bottle of alcohol Description automatically generated](Picture27.jpg) ![A striking ribbed glass bottle in vibrant purple: Drumshanbo Gunpowder Irish Gin presented with a natural cork stopper wrapped in a floral-fig collar and a tied hang-tag showing botanical artwork and a small portrait. The cream paper label features a leaping hare emblem and bold typography reading "GUNPOWDER," plus copy noting it is distilled with oriental botanicals and flavored with Italian fig & laurel (750 ml, 43% alc/vol). Elegant, artisanal packaging that emphasizes botanicals and storytelling.](Picture1.jpg) ![A striking bottle of Drumshanbo Gunpowder Irish Gin, presented in a tall, fluted glass vessel that graduates from warm amber at the shoulders to a deep coral-red at the base. The ribbed texture catches the light, giving the bottle a jewel-like glow, while a colorful cork stopper and gold neck ring add artisanal detail. The cream label features an ornate orange-hued hare logo and bold typography announcing "Gunpowder Irish Gin" with "Drumshanbo" and "with California Orange Citrus" visible above — along with smaller text noting "distilled with oriental botanicals," 43% vol, and 70cl. Decorative botanical and Chinese script accents on the neck and label reinforce the gin’s fusion of global influences, making the bottle as much a design statement as a spirit. A bottle of alcohol](Picture29.jpg) 3 ### Notes: https://www.forbes.com/sites/elvaramirez/2018/06/04/data-drinks-breaking-down-dantes-42590-negronis/ <!-- Slide number: 4 --> NEGRONI WEEK 2026 # Negroni Week – PBI Cocktail Recipes ![A sunlit still life: a ribbed amber bottle of Drumshanbo Gunpowder Irish Gin takes center stage, its citrus-patterned neck and wooden stopper catching the warm light. Beside it sits a bright red gin-based cocktail in a short glass, crowned with a fresh orange wedge and glinting ice. In the soft, shallow-focus background a pile of ripe oranges, a vintage metal watering can and well-worn leather straps add rustic, orchard-side charm — together evoking zesty, botanical flavors and a leisurely late-afternoon drink. A bottle of alcohol next to a glass of liquid](Picture4.jpg) ![A craft bartender in a felt hat and leather apron carefully pours a copper-toned cocktail from a cut-glass mixing vessel through a hawthorne strainer into a rocks glass over a single large ice cube. Bottles of mezcal and a sweet vermouth-style spirit stand ready on the rustic wood bar while dried orange slices arranged on a slate board hint at the drink’s bright, citrus finish — a slow, deliberate moment of cocktail making captured outdoors. A person pouring a drink into a glass](Picture11.jpg) ![A warm, intimate still life: a tall bottle of agave spirit with an ornate vintage-style label stands on a polished marble bar, its clear liquid catching soft, amber light. Beside it sits a short, cut-glass rocks tumbler filled with a deep-amber cocktail, large ice cubes and a curled lemon twist perched on the rim, while a fringed, patterned rug in the foreground and dark, reflective surfaces behind add texture and old-world charm to the scene. The low, moody lighting and tight composition evoke a slow evening of craft cocktails and quiet conversation. A bottle of alcohol next to a glass of ice and a rug](Picture14.jpg) “California Negroni” “MEZCAL Negroni” “OAXACAN Negroni” 1 oz Gunpowder Irish Gin with California Orange Citrus ¾ oz Boissiere Sweet Vermouth ¾ oz Aperol Instructions: Add all ingredients to a mixing glass filled with ice and stir well. Strain into a rocks glass over 1 large ice cube. Garnish with an orange slice or twist 1 oz Gracias A Dios Espadín Mezcal 1 oz Boissiere Sweet Vermouth 1 oz Campari Instructions: Add all ingredients to a mixing glass filled with ice and stir well. Strain into a rocks glass over 1 large ice cube. Garnish with an orange slice or twist 1 oz Gracias a Dios Agave Gin Oaxaca Recipe 1 oz Boissiere Sweet Vermouth 1 oz Campari Instructions: Add all ingredients to a mixing glass filled with ice and stir well. Strain into a rocks glass over 1 large ice cube. Garnish with an orange slice or twist 4 <!-- Slide number: 5 --> NEGRONI WEEK 2026 ![A ribbed amber bottle of Drumshanbo Gunpowder Irish Gin — its floral-orange neck label and wooden stopper catching the light — takes center stage beside a vibrant orange-red cocktail in a lowball glass, garnished with a fresh orange wedge. Warm, sunlit tones and a shallow depth of field blur a rustic backdrop of stacked oranges and vintage garden accents, creating a cozy, orchard-fresh mood that highlights the gin’s citrus and botanical character. A bottle of alcohol next to a glass of liquid](Picture4.jpg) # “California Negroni” Ingredients: 1 oz Gunpowder Irish Gin California Orange Citrus ¾ oz Boissiere Sweet Vermouth ¾ oz Aperol Orange Wheel (to garnish) Instructions: Stir all ingredients over ice in a mixing glass for 30 seconds. Strain into a rocks glass over 1 large cube of ice. Garnish with the orange wheel and enjoy! 5 <!-- Slide number: 6 --> NEGRONI WEEK 2026 NEW! ![A warm, carefully styled still-life featuring a tall ribbed amethyst bottle of Drumshanbo Gunpowder Irish Gin front and center — topped with a natural cork and a floral-decorated neck, the vintage-inspired label naming Italian fig & laurel botanicals clearly visible. Ripe figs, some halved to reveal jewel-toned flesh, sit in wooden bowls and on the weathered tabletop alongside brass and ceramic curios, while soft natural backlighting and a shallow depth of field blur the leafy background to create an intimate, artisanal mood that evokes handcrafted spirits and Mediterranean flavors.](Picture7.jpg) # “Fig Negroni” Ingredients: 1 oz Gunpowder Irish Gin with Italian Fig & Laurel ¾ oz Boissiere Sweet Vermouth ¾ oz Campari Orange Twist (to garnish) Instructions: Stir all ingredients over ice in a mixing glass for 30 seconds. Strain into a rocks glass over 1 large cube of ice. Garnish with the orange twist and enjoy! 6 <!-- Slide number: 7 --> NEGRONI WEEK 2026 ![A focused bartender in a felt hat and leather apron carefully strains an amber cocktail from a patterned mixing glass into a short crystal tumbler over ice. Bottles — including one labeled “Mezcal” — sit on a weathered wooden table scattered with dried orange wheels, while a leafy outdoor backdrop softens the scene. The steady, artful pour and vintage glassware emphasize a craft approach to cocktail-making, blending rustic charm with precise technique. A person pouring a drink into a glass](Picture8.jpg) # “Mezcal Negroni” Ingredients: 1 oz Gracias A Dios Espadín Mezcal 1 oz Boissiere Sweet Vermouth 1 oz Campari Orange Wheel (to garnish) Instructions: Stir all ingredients over ice in a mixing glass for 30 seconds. Strain into a rocks glass over 1 large cube of ice. Garnish with the orange wheel and enjoy! 7 <!-- Slide number: 8 --> NEGRONI WEEK 2026 ![A bottle of agave gin with a richly detailed, vintage-style Oaxacan label stands on a polished dark marble bar beside a crystal old‑fashioned glass: amber cocktail, large clear ice cubes and a bright lemon twist catching the warm, low light. Soft-focus brass hardware and the fringed edge of a patterned woven rug frame the scene, creating an intimate, artisanal cocktail moment full of texture and glow. A bottle of alcohol next to a glass of ice and a rug](Picture6.jpg) # “Oaxacan Negroni” Ingredients: 1 oz Gracias a Dios Agave Gin Oaxaca Recipe 1 oz Boissiere Sweet Vermouth 1 oz Campari Orange Wheel (to garnish) Instructions: Stir all ingredients over ice in a mixing glass for 30 seconds. Strain into a rocks glass over 1 large cube of ice. Garnish with the orange wheel and enjoy! 8

<!-- Slide number: 1 --> ![A faceted rocks glass filled with a ruby‑red, ice‑clinked cocktail, finished with a twisted orange peel and surrounded by fresh orange wedges on cool marble — sunlight catching the drink’s glossy surface and hinting at bittersweet citrus and herbal notes. The Negroni Cocktail](Picture2.jpg) # Negroni Week PBI Cocktail Recipes Sept 21-27, 2026 1 <!-- Slide number: 2 --> NEGRONI WEEK 2026 Negroni FACTS & RTB’s ![A vibrant, modern emblem: the Instagram logo — a round…

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